Digital Tools in Public Affairs

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    Digital Tools in Public Affairs - Presentation Transcript

    1. Digital Tools in Public Affairs European Agenda Summit, 3 December 2008
    2. The Obama effect "In a lot of ways, the Dean campaign was like the Wright brothers. Four years later, we're watching the Apollo project," Joe Trippi, who ran Howard Dean's 2004 campaign “ That, I think, was probably one of the biggest surprises of the campaign, just how powerfully our message merged with the social networking and the power of the Internet.” President-elect Obama
    3. Using the tools
    4. It’s your campaign
    5. Learnings
      • Why?
        • Recognised the changed landscape
        • Willing to relinquish control
        • Integrated with message, man and overall campaign
      • Results?
        • Drove the message
        • Created an unparalleled database of supporters
        • Gathered unheard of amounts of funding
      • Challenges?
        • Social media presidency?
        • The tail wagging the dog?
    6. So what?
    7. Informing the debate
      • More than half of Europeans use internet on a regular basis
      • 79% of Europeans use Google to search the internet
      • Indirect influence
      • Direct influence
      • Ensure you have an established web presence on your issues
    8. Driving your message online
      • Commission’s “Film Lovers Will Love This”
        • 7.3m views since June 2007
        • 2 nd highest video on a daily basis even today
      • National media pick up
      • Viral – shock, dissonance
      • Clear message
    9. Engaging the blogosphere
      • 11.5% of MEPs are bloggers
      • Commissioner bloggers
      • Monitor: an extension to what you are already doing
      • Identify: who’s important?
      • Leverage: engage in dialogue to amplify your message
    10. Motivating others
    11. Where does digital fit? Know React Shape Digital Digital Digital
    12. Opportunities & Challenges
      • Early warning
      • Another channel for your message
      • Find new advocates
      • Use emotion as well as facts
      • Meeting people works best
      • Transparency and control
      • Familiarity with tools
      • Joined up thinking required
      • Multilingualism
    13. 7 things you should do next week
      • Search for the issues that matter to you
        • www.google.com
      • Search for blogs that write about the issues that matter to you
        • www.technorati.com
      • Set up a netvibes page with feeds from blogs above
        • www.netvibes.com
      • Join a social network
        • www.facebook.com
        • www.linkedin.com
      • Sign an online petition
        • www.avaaz.org
      • Create an avatar
        • www.secondlife.com
      • Read a year and a half worth of our posts
        • www.pagoesdigital.wordpress.com
    14. Digital Public Affairs 3 December 2008

    + James StevensJames Stevens, 2 years ago

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