Issue Management in the EU

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Presentation given by James Stevens (Fleishman-Hillard) and Thomas Spiller (Walt Disney) to international network members of the Public Affairs Council on issue management in the EU.

Presentation given by James Stevens (Fleishman-Hillard) and Thomas Spiller (Walt Disney) to international network members of the Public Affairs Council on issue management in the EU.

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  • 1. Issue Management in the EUJames StevensSVP & Partner, Brussels, Fleishman-HillardThomas SpillerVice President, Global Public Policy, EMEA,The Walt Disney Company Public Affairs Council Webinar, Thursday 14 February 2013
  • 2. Perhaps you are thinkingThey all speak funny.Their system is complex.They need to learn how to do it our way.They take forever to do anything.There’s no one person I can call.
  • 3. Which Europe do we mean?Europe of 47EU 27Brussels
  • 4. European European Council of the EUCommission Parliament23,794 officials 754 MEPs 2,500. officials464 DG MARKT 1,417 assistants 88 Danish Permofficials 6,000 officials Rep
  • 5. EU action either EU legislative processformally or informally sees national level inspired by national involvement in all level views three institutions National governmentsNational debates feed implement andinto Brussels debates enforce EU law
  • 6. Elections Selections Politics Policy Emotion FactsConfrontation Consensus Fast Slow Public Elite
  • 7. FORMULATION LEGISLATIVE IMPLEMENTATION(3-5 years) (1-3 years) (2-5 years)National measures Pre-lex NationalMedia coverage OEIL consultationsStakeholder Events National processesevents In person EU level bestEP questions/OI practice sharingreports EU level reviewGreenPaper/WhitePapersStakeholderconsultationsCommission WorkProgramme
  • 8. 90% of MEPs think nationalnewspapers are important orvery important in informingtheir thinking on policywww.epdigitaltrends.eu
  • 9. National Specialist Bubble
  • 10. 34% of MEPs use Twitter tocommunicate67% use Wikipedia at leastonce a week to inform policythinkingwww.epdigitaltrends.eu
  • 11. Religious groups 34 Public authorities 284Thinktanks and academic institutions 377 NGO 1551 Other corporate 192 Trade unions 126 Trade associations 1526 Corporates 746Consultancies/Law Firms/Consultants 619 0 200 400 600 800 1000 1200 1400 1600 1800 5,455 organisations registered on European Transparency Register (End 2012)
  • 12. Where do you need to be?- Large Member States- Leading Member States- Brussels
  • 13. Structure Reporting• HQ/FIFO • GR to legal• Brussels • PA as Comms• Brussels+National • Embedded• Brussels+Network
  • 14. Government relations Public affairs centriccentric model model • Reactive • Proactive • Regulation • Reputation • Short term • Long term • Problems • Solutions • Business costs • Business growth • Tactic dependent • Tactic agnostic • Issue management • Campaigns • Trade associations • Coalitions • Experts • Communicators • Implementation • Strategy • Local/regional • Global
  • 15. Issue Management in the EUJames StevensSVP & Partner, Brussels, Fleishman-HillardThomas SpillerVice President, Global Public Policy, EMEA,The Walt Disney Company Public Affairs Council Webinar, Thursday 14 February 2013