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Online Identity


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Join James Wood for an introduction to Online Identity (OI), explore the main reasons for building an OI, discover its key attributes, explore social networking and media, websites, blogs and see a …

Join James Wood for an introduction to Online Identity (OI), explore the main reasons for building an OI, discover its key attributes, explore social networking and media, websites, blogs and see a working example of how to build a successful online social media strategy

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  • Join James Wood for an introduction to Online Identity (OI), explore the main reasons for building an OI, discover its key attributes, explore social networking and media, websites, blogs and see a working example of how to build a successful online social media strategy.
  • I think the most compelling reason for building an OI comes with the sheer size of the Internet today. It can no longer be ignored. 2.1 billion people use the Internet around the world. People often say that one of the reasons religion is successful is that it appeals to our human nature of belonging to something larger than ourselves. I’m not suggesting that an OI can offer a substitute or even become a way to achieving that sense of belonging, however, it can be said that becoming part of the 2.1 billion online people may play a role in our overall happiness and sense of fulfilment.
  • I’m showing my age now, but, I remember back 20 years ago and I’m pretty sure that 50% of jobs were secured by employment agencies. Today networks are the key player in securing your next role.I don’t differentiate between personal networks and social networks, so it could be said that 60% of your job possibilities could be found on the web, add to that the 20% that are found via websites and it equates to 80% of your possibilities.My current role was originally recruited via LinkedIn, so I speak from personal experience, when I say that the future of recruitment is Social Networking, it works and it is much more efficient and effective than traditional methods.
  • What is OI? What are some of the key attributes of OI? We start with a Persona, and I’m referring to the Latin word, where it originally referred to a theatrical mask used by actors at the theatre – it is your web-based self-image or mask that is used to express yourself online.Your OI provides your Profile including your résumé, references and recommendations. Your profile can cover your entire lifetime, including student years and all of your roles, documented with recommendations about your work and achievements.Your OI is the key to Connections, as we have seen there are a lot reasons for connecting, but for me connections are about extending my reach.Reputation plays a key role in getting referrals and job offers, it is important to use your OI to build credibility and confidence. This works both ways reputation is mutual.Influence is an important part of my OI, I need to influence people in my role, not only at work, but in the broader sense on the web around the world. I’m committed to bringing the benefits of organizational learning to the Information Technology community everywhere and my OI helps me to achieve that.Last but by no means least, Mutual Trust, this is so important and ultimately it is about the security of your family. Exercise “common-web-sense” at all times, never give away personal details or information that could be used against you or your family. Take care out there.
  • This is the core of your OI – Social Networking. I choose to use all three of these fantastic tools and applications, I cannot imagine living without them! There are many Social Networking sites, at least as many as there are countries and most likely many more. However, for me I focus on LinkedIn, Facebook and Twitter – they work well for me and I can achieve everything I need using their excellent services.When I started out on my OI journey, about 9 years ago, I made a commitment to spend 2 hours on Friday afternoons dedicated to Social Networking. About 4 years ago (2008), I discovered that I could no longer do that, it simply wasn’t the way it worked for me. Social networking for me is 24x7. I am constantly connected to LinkedIn and Facebook. Doesn’t mean I constantly use them or am distracted by them, but they’re there. If people want to reach me for whatever reason they can. I’m a strong believer in passive collaboration, via blogs, email, LinkedIn and Facebook – passive collaboration means I choose on my own terms when and how I collaborate. It isn’t a distraction and on the contrary it increases my productivity and the quality of my output, because I am forced to employ very high “world-wide” standards in my work and outcomes at all times.
  • Social Media for me provide the publishing tools I need to reach my audience. Again there are many more Social Media tools, however, SlideShare and YouTube are the ones that work for me. To provide an example, I published a presentation on SlideShare on one Friday evening, within one week it had been viewed 700 times. This is an extremely visible and effective form of publishing information and one of the key components of my online social media strategy. It is completely free.I started using YouTube to share short videos about Australia, mostly parrots, with my family and friends in Europe and USA. I have now stepped up my YouTube usage to include promotional videos, educational videos and my art projects. There’s an endless source of education and learning available on YouTube – it is possible to spend the whole weekend learning anything from chaos theory to home car repairs, without spending a single cent.
  • It simply isn’t necessary to build a website nowadays. I see little value in developing a website, which is hard to maintain and expensive to change. I choose 2 webpage sites, About.Me and Facebook, both sites are completely free, and provide everything I need. About.Me also provides links to my Social Media and Networks and other sites that I want to reference. I stopped using business cards years ago, if I need to pass on my contact details I ask people to visit “” – easy to remember and really simple to navigate and use.
  • Blogs are absolutely essential in building an OI. This is important for Reputation and Influence, as you can use your blog to make your mark on the web. I don’t have issues with intellectual property, I simply publish everything on the web via my blog. You saw it here first. Blogs are also important for building online communities. Like everything the more you put in the more you get out. I sold my TV about 10 years ago, so I have more time available for blogging. I spend a lot of time blogging, blogging has become an important part of my life and I hope that my visitors get something out of my posts. I use different Social Media types to reach people, videos, presentations, e-books and they are all available via my blog. I undertake a lot of research projects, so I use my blog to gather information in the form of web surveys.There are many blogging platforms available, Google “blogs” to be inundated with options. I choose to develop my own blog and I am lucky because my wife has PHP, JavaScript and HTML skills, she is also a web designer.In 2011 I had nearly 26,000 visitors to my blog, in 2012 I expect that number to reach 50,000.
  • Now how does all of that come together? Here is my simple but effective and successful Social Media Strategy.Firstly, Web Publishing – I use my blog, SlideShare and YouTube to publish my content onto the web. Secondly, Web Integration – I use Twitter to integrate my Social Media with my Social Networks. Thirdly, Web Broadcasting – this is accomplished with LinkedIn, Facebook and About.Me. When I publish Social Media I reach ~50,000 people around the world, and I don’t consider my network to be large, it is small based on web standards. If I use the online groups and communities I am a member of I reach another ~100,000 people. My Social Media Strategy is conservative, if I wanted to be radical and aggressive I could reach millions of people.
  • I hope this introduction to Online Identity has been useful.Please feel free to send me a question by clicking on the “Further questions?” link whilst in presentation mode, I’m always available to help out if possible, and if I can’t help, chances are there’s someone in my network that can…Enjoy!
  • Transcript

    • 1. An introduction toGet speaker notes Online identity
    • 2. Why? Why build an OI? According to the United States Census Bureau there are 7.011 billion people in the worldAccording to the World Bank 30% use the Internet 2,100,000,000 Reasons
    • 3. Why? Why build an OI? 60% of jobs are found through networks 20% through websites 10% through advertisements 10% through employment agencies 80% of your possibilities may be on the web
    • 4. What? Attributes of OI  Persona, your web-based self-image  Profile, your résumé and references  Connections, extending your reach  Reputation, credibility and confidence  Influence, thought leadership  Mutual Trust, your family’s security
    • 5. Social Networking  150 million members in over 200 countries  60% of LinkedIn members are located outside of the United States  LinkedIn members nearly hit 4.2 billion professionally-oriented searches in 2011  901 million monthly active users  80% of Facebook members are located outside of the United States  More than 125 billion friend connections  140 million active users  Generating over 340 million tweets daily  Handling over 1.6 billion search queries per day
    • 6. Social Media SlideShare is the worlds largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small
    • 7. Webpages
    • 8. Blogs Visitors to James Van Wood Blog 2011 3,500 3,000 2,500 2,000 1,500 1,000 25,934 visitors 500 0 322 SOS downloads 1 2 3 4 5 6 7 8 9 10 11 12  Blogs are essential tools in building your OI  Not just your own blog but contributing to other blogs in your network  Become a part-time blogger
    • 9. Each broadcast reaches ~50,000 peopleHow?Web Publishing Web Integration Web Broadcasting
    • 10. Further questions?