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Alignment of the New Orleans Citywide Master Plan and the BioDistrict
 

Alignment of the New Orleans Citywide Master Plan and the BioDistrict

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Dave Dixon, Principal at Goody Clancy speaks about the connection between BioDistrict Master Plan and the Citywide

Dave Dixon, Principal at Goody Clancy speaks about the connection between BioDistrict Master Plan and the Citywide

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    Alignment of the New Orleans Citywide Master Plan and the BioDistrict Alignment of the New Orleans Citywide Master Plan and the BioDistrict Presentation Transcript

    • David Dixon FAIA Goody Clancy October 23, 2012
    • Agenda• Master Plan• Forces shaping innovation – Where are the workers? – “Demographics are destiny” – Rising cost of energy – Changing face of innovation• Case study: Kendall Square Kendall Square, 1964
    • Diversify New Orleans’ economy• Support the new economic development partnership’s ability to retain, nurture, and attract jobs and investment• Focus on maintaining base industries (port, tourism)• …fostering emerging industries (film, digital media, life science)• …and growing new industries (green, entrepreneurial)• Increase support for culturally- based industries
    • Support economic engines• Nurture New Orleans strong tradition of small businesses, neighborhood-based entrepreneurship, and creative skills• Sustain the downtown’s transition into a lively 24/7 civic heart that helps the entire region attract, retain, and grow jobs and investment• Provide city leadership for the medical district and other emerging development corridors
    • Insure that everyone participates… andcontributes… to growth• A skilled and educated workforce is essential to growth• …everyone needs to share the benefits to make the tough decisions that unlock growth• Equity is about… • Jobs • Small businesses • Neighborhoods • Rebuilding • The environment
    • Economic developmentleadership can create jobs
    • … and “refill” New Orleans Population projection chart
    • WHERE ARE THE WORKERS?Transition to a talent-based economy% of total US JOBS 2000-2020 (millions) 60% 40% % of jobs requiring a college degree % workforce with a 20 % college degree 2000 2010 2020
    • Education
    • Walk to win…scarce knowledge workers pursue lifestyles, not jobsResidential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
    • Preferred lifestyles are increasingly urbanResidential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
    • …and they are voting with their feetResidential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
    • “DEMOGRAPHICS ARE DESTINY” US population growth 1960-2030 $25M 20M Age >64 Net SELLERS of 15M single family houses 10M 5M Age 25-64 Net BUYERS of single family houses1960 70 80 90 2000 10 20 30
    • Who is the housing marketto 2030?• Married couple with children–less than 25% of households.• Traditional (one-worker) family–less than 20% of households.• Singles and couples make up 62%+ of households.• Non-family households outnumber traditional families in the suburbs.
    • Household size
    • What will the housing market look like to 2030?2008 52% 2008-2030Existing housing Multifamily Housing demandsupply 42% Single family 27% Multifamily 18% Single family
    • How does it look today…?• Diverse housing stock• Arterial corridors• New Downtowns
    • THE RISING COST OF ENERGYCompeting in a global market 4% 19%
    • The cost of auto-dependency is becoming unsustainable Total US household expenditures on food and gas 2003-2012 $80B +375% 70B 60B +100% 50B Spent on food 40B 30B 20B Spent on gas 10B 2003 2012Residential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
    • Auto-dependence is becoming too expensiveResidential Architecture Reinvention in the age of walk score David Dixon FAIA, Goody Clancy October 18 ,2012
    • If you are young, driving isnot cool… -20%
    • CHANGING FACE OF Research Triangle (NC) projections:INNOVATION• Life sciences likely to represent half or less of new tenants over the next decade• IT, materials technology, environmental sciences likely to represent roughly one- third• Scientific associations, finance, services likely to represent the balance• Small companies and start-ups matter more
    • Innovation centers need morediverse, flexible buildingsSmaller floors for start- Larger floors for Mix of floors maximizesups, legal, finance, etc. collaborative research flexibility
    • Proximity matters…mature companies seek40-80k SF floorplates…and proximity toother innovators Alexandria REITdevelopment at KendallSquare links buildings to create large floorplates
    • CASE STUDY: Kendall Square
    • 1980s-2000s: a more mixed-use district replace
    • 2012–2030: a thrivinginnovation community replace
    • 2012–2030: a thrivinginnovation community replace
    • Core ingredients for aninnovation community
    • Kendall Square vision: shapedaround people• An enhanced commitment to community, livability, and sustainability will define Kendall Square’s next chapter• A newly dynamic public realm will connect diverse choices for living, working, learning and playing• A spirit of partnership with MIT, the city and the surrounding neighborhoods will nurture an ever of shared benefit
    • Better physical and socialconnections• Parks/public spaces (maintenance and programming)• Workforce-readiness programs and education• Housing for middle income families• Expanded transportation alternatives and demand management
    • 18MBalanced growth: 2012-2025 73% 13.5M 82% 12M 83% 10.4M 85% 25% 16% 17% 14% EXISTING EXISTING EXISTING EXISTING + PIPELINE +PIPELINE +PIPELINE COMMERCIAL + ALLOWABLE + ALLOWABLE RETAIL + POTENTIAL NEW PROJECTS HOUSING
    • …a green bridge from EastCambridge to Kendall “Square”
    • Key tasks:1. Create a square for Kendall Square• Double “retail” SF• New generation of cafés, music, arts• 1,500 to 2,000 new housing units within a 5-minute walk
    • Focus growth within a 5-10 minute walk
    • …and density within a 5-minute walk
    • Concentrate retail, music, arts…
    • 2. Create a hierarchy of public spaces thatsupport interaction…and reflection Higher resolution
    • Integrate “green” and “red” networks
    • 3. Accommodate growingdiversity of innovation• Life sciences likely to represent half or Research Triangle (NC) projections: less of new tenants over the next decade• IT, materials technology, environmental sciences likely to represent roughly one- third• Scientific associations, finance, services likely to represent the balance• Sharp shift from last 20 years’ pattern in Kendall and most innovation districts
    • Including more flexiblebuildingsSmaller floors for start- Larger floors for Mix of floors maximizesups, legal, finance, etc. collaborative research flexibility
    • 4. Resolve potential contradictions…e.g.large floorplates and lively characterUpper levelconnections:• Distinguish from building volume with setbacks, transparency• Public connections remain at street level Alexandria REIT development
    • An innovation community