SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video

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Presentation for Week 8 - Online Video. Presentation given on 28/10/09

Presentation for Week 8 - Online Video. Presentation given on 28/10/09

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  • 1. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video James Molloy – UCD Library
  • 2. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video OUTLINE
    • History
    • Some Statistics
    • Players
    • Youtube
    • Social Issues
    • Legal Issues
    • Profitable?
    • The Future
  • 3. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video History Lesson
    • Early days…….
    • 2005-
      • Yahoo Video launches
      • iTunes offers video & TV shows for free
      • Early 2005 – YouTube launches
      • Hurricane Katrina – more watching online than on TV
      • Slingbox launched (a device to reroute your home TV signal for viewing on portable devices via broadband)
      • NBC in US streams its nightly news show online
  • 4. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video History Lesson
    • 2006-
      • My Space Launches video sharing
      • iTunes adds MTV content
      • NBC threathens to sue YouTube over content (later partners with them!)
      • Scrubs available for purchase on iTunes
      • Simulcast of awards shows on TV and Web (MTV etc)
      • YouTube talent crossover to TV
      • CBS simulcasts its evening news show on TV & Web
      • Unions and advertisers reach deal on compensation for actors (ads on TV, radio and Internet)
  • 5. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Some Statistics
    • 22 Billion views in 2007 (worldwide)
    • 31 Billion views in 2009
    • Average of 10,000 views per video
    • Nine in ten Internet users ages 18-29 use video sharing sites, up 72% from 2008
    • Younger audiences want more UGV’s
    • (User Generated Videos)
  • 6. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Some Statistics
    • 67% Online adults 30-49 use video sharing sites, up from 57% in 2008
    • Not just young people watching videos: 27% of internet users who are age 65 and over have viewed, up from 19% in 2008 (US)
    • 35% of adult Internet users have watched TV shows and movies online
    • * Statistics from Pew Internet online
  • 7. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video YouTube
    • Started in early 2005
    • Largest online video website
    • July 2006: 65,000 videos added each day
    • April 2008: 83 million + videos and 3.75 million registered users
    • Over 75% of Web video traffic comes here
    • User Generated Content
  • 8. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video YouTube
    • Based on Adobe Flash player (Flash plug-in installed on 95% PC’s)
    • Videos limited to 10 minutes at 2GB
    • Accepts most video formats and also 3GP, allowing uploads direct from mobiles
    • Each video has HTML link so it can be easily embedded on other websites + social networking sites (Facebook, etc)
  • 9. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Not just YouTube!
    • My Space TV
    • Hulu – videos of popular TV shows and films (US only)
    • Veoh – TV, Film as well as UGV
    • Metacafe – user videos and clips of TV and film
    • Daily motion – relaxed on content
    • Joost – users need account to watch
    • Netflix – US based, subscription
    • ......and many more!
  • 10. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Social Impact
    • US Presidential debates, politicians on YouTube, etc.
    • Mainstream media discussing videos
    • “ Internet celebrities”
    • A sense of community
  • 11. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video MashUps – Integration of the Web
    • YouTube integrated with other Web tools, content (using RSS, etc)
    • YouTube videos now in Google Earth
  • 12. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video MashUps – Integration of the Web
  • 13. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Legal Issues
    • 2008: Viacom’s (cable & satellite network company) $1 billion suit against YouTube
    • 2008: MediaSet (Italian broadcaster) also suing
    • a mother’s suit against Universal Music after they forced YouTube to take her video off YouTube: Copyright holders cannot order a deletion of an online file without first determining “fair use”
  • 14. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Censorship
    • YouTube has been blocked by some national governments: Turkey, Sudan, China.....
    • Iranian election protests
    • US Military
    • YouTube has also been accused of censoring some of its own content providers
  • 15. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Profitable?
    • High running costs
    • Initial low levels of advertising support
    • 2006: Google acquires loss-making YouTube for $1.65 billion
    • Online video viewing increasing 35% year on year
    • 5 Billion video streams every month/300 million worldwide visitors = 17 streams a month per person
    • 300% increase in advertising
  • 16. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Profitable?
    • YouTube needs a benefactor to buffer the financial costs
    • Advertising doesn’t always sit easy
    • Remains to be seen if projected revenues can be made
    • Service providers charging fees to view certain content?
  • 17. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video The Future
    • Major networks and film studios are creating their own online video sites to showcase and sell their content
    • Online video moves to mobiles, etc
    • TV culture will change/has already changed
    • Broadcasters may be able to send programming to homes via private Internet networks (IPTV)
    • YouTube showing live video
  • 18. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video The Future
    • 10 th October 2009 – half a million viewers tune in to pay per view online England World Cup qualifier
    • 15 th October 2009 – YouTube signs landmark deal to screen Channel 4 shows
    • 22 nd October 2009 – BBC to launch web TV spinoff of EastEnders aimed at young people
  • 19. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Web URLS
    • http :// video.yahoo.com /
    • http://www.slingmedia.com/
    • http://www.myspace.com/
    • http://www.hulu.com/
    • http://www.veoh.com/
    • http://www.youtube.com/live
    • http://www.dailymotion.com/us
    • http://www.metacafe.com/
  • 20. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Thanks……… [email_address]
  • 21. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Assignment
    • Add a video to your blog, either one you created yourself or one you found on an online video site (YouTube, Veoh, Dailymotion, etc)
    • 2. Write a feature on your blog in no more than 300 words, comparing YouTube to one of the following sites (Dailymotion, Veoh or Metacafe). Write about your experience as a user, maybe try to upload videos to each site or compare features such as video statistical details or advertising on the sites.