SILS IS20090 Web 2.0 and Social Media: An Introduction:  Week 8 – Online Video James Molloy – UCD Library
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video OUTLINE <ul><li>History </li></ul><ul><li>So...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video History Lesson <ul><li>Early days……. </li></...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video History Lesson <ul><li>2006- </li></ul><ul><...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Some Statistics <ul><li>22 Billion views in ...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Some Statistics <ul><li>67% Online adults  3...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video YouTube <ul><li>Started in early 2005 </li><...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video YouTube <ul><li>Based on Adobe Flash player ...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Not just  YouTube! <ul><li>My Space TV </li>...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Social Impact <ul><li>US Presidential debate...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video MashUps – Integration of the Web <ul><li>You...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video MashUps – Integration of the Web
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Legal Issues <ul><li>2008: Viacom’s (cable &...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Censorship <ul><li>YouTube has been blocked ...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Profitable? <ul><li>High running costs </li>...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Profitable? <ul><li>YouTube needs a benefact...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video The Future <ul><li>Major networks and film s...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video The Future <ul><li>10 th  October 2009 – hal...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Web URLS <ul><li>http :// video.yahoo.com / ...
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Thanks……… [email_address]
SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Assignment <ul><li>Add a video to your blog,...
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SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video

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Presentation for Week 8 - Online Video. Presentation given on 28/10/09

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SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video

  1. 1. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video James Molloy – UCD Library
  2. 2. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video OUTLINE <ul><li>History </li></ul><ul><li>Some Statistics </li></ul><ul><li>Players </li></ul><ul><li>Youtube </li></ul><ul><li>Social Issues </li></ul><ul><li>Legal Issues </li></ul><ul><li>Profitable? </li></ul><ul><li>The Future </li></ul>
  3. 3. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video History Lesson <ul><li>Early days……. </li></ul><ul><li>2005- </li></ul><ul><ul><li>Yahoo Video launches </li></ul></ul><ul><ul><li>iTunes offers video & TV shows for free </li></ul></ul><ul><ul><li>Early 2005 – YouTube launches </li></ul></ul><ul><ul><li>Hurricane Katrina – more watching online than on TV </li></ul></ul><ul><ul><li>Slingbox launched (a device to reroute your home TV signal for viewing on portable devices via broadband) </li></ul></ul><ul><ul><li>NBC in US streams its nightly news show online </li></ul></ul>
  4. 4. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video History Lesson <ul><li>2006- </li></ul><ul><ul><li>My Space Launches video sharing </li></ul></ul><ul><ul><li>iTunes adds MTV content </li></ul></ul><ul><ul><li>NBC threathens to sue YouTube over content (later partners with them!) </li></ul></ul><ul><ul><li>Scrubs available for purchase on iTunes </li></ul></ul><ul><ul><li>Simulcast of awards shows on TV and Web (MTV etc) </li></ul></ul><ul><ul><li>YouTube talent crossover to TV </li></ul></ul><ul><ul><li>CBS simulcasts its evening news show on TV & Web </li></ul></ul><ul><ul><li>Unions and advertisers reach deal on compensation for actors (ads on TV, radio and Internet) </li></ul></ul>
  5. 5. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Some Statistics <ul><li>22 Billion views in 2007 (worldwide) </li></ul><ul><li>31 Billion views in 2009 </li></ul><ul><li>Average of 10,000 views per video </li></ul><ul><li>Nine in ten Internet users ages 18-29 use video sharing sites, up 72% from 2008 </li></ul><ul><li>Younger audiences want more UGV’s </li></ul><ul><li>(User Generated Videos) </li></ul>
  6. 6. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Some Statistics <ul><li>67% Online adults 30-49 use video sharing sites, up from 57% in 2008 </li></ul><ul><li>Not just young people watching videos: 27% of internet users who are age 65 and over have viewed, up from 19% in 2008 (US) </li></ul><ul><li>35% of adult Internet users have watched TV shows and movies online </li></ul><ul><li>* Statistics from Pew Internet online </li></ul>
  7. 7. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video YouTube <ul><li>Started in early 2005 </li></ul><ul><li>Largest online video website </li></ul><ul><li>July 2006: 65,000 videos added each day </li></ul><ul><li>April 2008: 83 million + videos and 3.75 million registered users </li></ul><ul><li>Over 75% of Web video traffic comes here </li></ul><ul><li>User Generated Content </li></ul>
  8. 8. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video YouTube <ul><li>Based on Adobe Flash player (Flash plug-in installed on 95% PC’s) </li></ul><ul><li>Videos limited to 10 minutes at 2GB </li></ul><ul><li>Accepts most video formats and also 3GP, allowing uploads direct from mobiles </li></ul><ul><li>Each video has HTML link so it can be easily embedded on other websites + social networking sites (Facebook, etc) </li></ul>
  9. 9. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Not just YouTube! <ul><li>My Space TV </li></ul><ul><li>Hulu – videos of popular TV shows and films (US only) </li></ul><ul><li>Veoh – TV, Film as well as UGV </li></ul><ul><li>Metacafe – user videos and clips of TV and film </li></ul><ul><li>Daily motion – relaxed on content </li></ul><ul><li>Joost – users need account to watch </li></ul><ul><li>Netflix – US based, subscription </li></ul><ul><li>......and many more! </li></ul>
  10. 10. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Social Impact <ul><li>US Presidential debates, politicians on YouTube, etc. </li></ul><ul><li>Mainstream media discussing videos </li></ul><ul><li>“ Internet celebrities” </li></ul><ul><li>A sense of community </li></ul>
  11. 11. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video MashUps – Integration of the Web <ul><li>YouTube integrated with other Web tools, content (using RSS, etc) </li></ul><ul><li>YouTube videos now in Google Earth </li></ul>
  12. 12. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video MashUps – Integration of the Web
  13. 13. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Legal Issues <ul><li>2008: Viacom’s (cable & satellite network company) $1 billion suit against YouTube </li></ul><ul><li>2008: MediaSet (Italian broadcaster) also suing </li></ul><ul><li>a mother’s suit against Universal Music after they forced YouTube to take her video off YouTube: Copyright holders cannot order a deletion of an online file without first determining “fair use” </li></ul>
  14. 14. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Censorship <ul><li>YouTube has been blocked by some national governments: Turkey, Sudan, China..... </li></ul><ul><li>Iranian election protests </li></ul><ul><li>US Military </li></ul><ul><li>YouTube has also been accused of censoring some of its own content providers </li></ul>
  15. 15. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Profitable? <ul><li>High running costs </li></ul><ul><li>Initial low levels of advertising support </li></ul><ul><li>2006: Google acquires loss-making YouTube for $1.65 billion </li></ul><ul><li>Online video viewing increasing 35% year on year </li></ul><ul><li>5 Billion video streams every month/300 million worldwide visitors = 17 streams a month per person </li></ul><ul><li>300% increase in advertising </li></ul>
  16. 16. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Profitable? <ul><li>YouTube needs a benefactor to buffer the financial costs </li></ul><ul><li>Advertising doesn’t always sit easy </li></ul><ul><li>Remains to be seen if projected revenues can be made </li></ul><ul><li>Service providers charging fees to view certain content? </li></ul>
  17. 17. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video The Future <ul><li>Major networks and film studios are creating their own online video sites to showcase and sell their content </li></ul><ul><li>Online video moves to mobiles, etc </li></ul><ul><li>TV culture will change/has already changed </li></ul><ul><li>Broadcasters may be able to send programming to homes via private Internet networks (IPTV) </li></ul><ul><li>YouTube showing live video </li></ul>
  18. 18. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video The Future <ul><li>10 th October 2009 – half a million viewers tune in to pay per view online England World Cup qualifier </li></ul><ul><li>15 th October 2009 – YouTube signs landmark deal to screen Channel 4 shows </li></ul><ul><li>22 nd October 2009 – BBC to launch web TV spinoff of EastEnders aimed at young people </li></ul>
  19. 19. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Web URLS <ul><li>http :// video.yahoo.com / </li></ul><ul><li>http://www.slingmedia.com/ </li></ul><ul><li>http://www.myspace.com/ </li></ul><ul><li>http://www.hulu.com/ </li></ul><ul><li>http://www.veoh.com/ </li></ul><ul><li>http://www.youtube.com/live </li></ul><ul><li>http://www.dailymotion.com/us </li></ul><ul><li>http://www.metacafe.com/ </li></ul>
  20. 20. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Thanks……… [email_address]
  21. 21. SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Assignment <ul><li>Add a video to your blog, either one you created yourself or one you found on an online video site (YouTube, Veoh, Dailymotion, etc) </li></ul><ul><li>2. Write a feature on your blog in no more than 300 words, comparing YouTube to one of the following sites (Dailymotion, Veoh or Metacafe). Write about your experience as a user, maybe try to upload videos to each site or compare features such as video statistical details or advertising on the sites. </li></ul>
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