SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video James Molloy – UCD Library

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video OUTLINE
History
Some Statistics
Players
Youtube
Social Issues
Legal Issues
Profitable?
The Future

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video History Lesson
Early days…….
2005-
Yahoo Video launches
iTunes offers video & TV shows for free
Early 2005 – YouTube launches
Hurricane Katrina – more watching online than on TV
Slingbox launched (a device to reroute your home TV signal for viewing on portable devices via broadband)
NBC in US streams its nightly news show online

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video History Lesson
2006-
My Space Launches video sharing
iTunes adds MTV content
NBC threathens to sue YouTube over content (later partners with them!)
Scrubs available for purchase on iTunes
Simulcast of awards shows on TV and Web (MTV etc)
YouTube talent crossover to TV
CBS simulcasts its evening news show on TV & Web
Unions and advertisers reach deal on compensation for actors (ads on TV, radio and Internet)

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Some Statistics
22 Billion views in 2007 (worldwide)
31 Billion views in 2009
Average of 10,000 views per video
Nine in ten Internet users ages 18-29 use video sharing sites, up 72% from 2008
Younger audiences want more UGV’s
(User Generated Videos)

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Some Statistics
67% Online adults 30-49 use video sharing sites, up from 57% in 2008
Not just young people watching videos: 27% of internet users who are age 65 and over have viewed, up from 19% in 2008 (US)
35% of adult Internet users have watched TV shows and movies online
* Statistics from Pew Internet online

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video YouTube
Started in early 2005
Largest online video website
July 2006: 65,000 videos added each day
April 2008: 83 million + videos and 3.75 million registered users
Over 75% of Web video traffic comes here
User Generated Content

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video YouTube
Based on Adobe Flash player (Flash plug-in installed on 95% PC’s)
Videos limited to 10 minutes at 2GB
Accepts most video formats and also 3GP, allowing uploads direct from mobiles
Each video has HTML link so it can be easily embedded on other websites + social networking sites (Facebook, etc)

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Not just YouTube!
My Space TV
Hulu – videos of popular TV shows and films (US only)
Veoh – TV, Film as well as UGV
Metacafe – user videos and clips of TV and film
Daily motion – relaxed on content
Joost – users need account to watch
Netflix – US based, subscription
......and many more!

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Social Impact
US Presidential debates, politicians on YouTube, etc.
Mainstream media discussing videos
“ Internet celebrities”
A sense of community

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video MashUps – Integration of the Web
YouTube integrated with other Web tools, content (using RSS, etc)
YouTube videos now in Google Earth

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video MashUps – Integration of the Web

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Legal Issues
2008: Viacom’s (cable & satellite network company) $1 billion suit against YouTube
2008: MediaSet (Italian broadcaster) also suing
a mother’s suit against Universal Music after they forced YouTube to take her video off YouTube: Copyright holders cannot order a deletion of an online file without first determining “fair use”

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Censorship
YouTube has been blocked by some national governments: Turkey, Sudan, China.....
Iranian election protests
US Military
YouTube has also been accused of censoring some of its own content providers

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Profitable?
High running costs
Initial low levels of advertising support
2006: Google acquires loss-making YouTube for $1.65 billion
Online video viewing increasing 35% year on year
5 Billion video streams every month/300 million worldwide visitors = 17 streams a month per person
300% increase in advertising

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Profitable?
YouTube needs a benefactor to buffer the financial costs
Advertising doesn’t always sit easy
Remains to be seen if projected revenues can be made
Service providers charging fees to view certain content?

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video The Future
Major networks and film studios are creating their own online video sites to showcase and sell their content
Online video moves to mobiles, etc
TV culture will change/has already changed
Broadcasters may be able to send programming to homes via private Internet networks (IPTV)
YouTube showing live video

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video The Future
10 th October 2009 – half a million viewers tune in to pay per view online England World Cup qualifier
15 th October 2009 – YouTube signs landmark deal to screen Channel 4 shows
22 nd October 2009 – BBC to launch web TV spinoff of EastEnders aimed at young people

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Web URLS
http :// video.yahoo.com /
http://www.slingmedia.com/
http://www.myspace.com/
http://www.hulu.com/
http://www.veoh.com/
http://www.youtube.com/live
http://www.dailymotion.com/us
http://www.metacafe.com/

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Thanks……… [email_address]

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video Assignment
Add a video to your blog, either one you created yourself or one you found on an online video site (YouTube, Veoh, Dailymotion, etc)
2. Write a feature on your blog in no more than 300 words, comparing YouTube to one of the following sites (Dailymotion, Veoh or Metacafe). Write about your experience as a user, maybe try to upload videos to each site or compare features such as video statistical details or advertising on the sites.

SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video

by UCD Library on Oct 29, 2009

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SILS IS20090 Web 2.0 and Social Media: An Introduction: Week 8 – Online Video — Presentation Transcript