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Effective
Communications for
 Schools in the 21st

     Century

        http://groovylibrarian.edublogs.org/2011/01/18/new-resource-for-teachers/
• corkboard.me/kULCqbS27f
About me
• 25+ years in education
• Coordinator of the Virtual Teacher Centre of the
  NLTA
• Professional Learning and online professional
  learning with CDLI
• Instructional Design
Overview
•   Trends in technology and learning
•   Tools for communicating
•   Share some thoughts and ideas
•   Walk away with one goal, one idea, one
    new direction…
In 45 minutes or
     less!!!!
Let’s get going!!
Is this you
professionally?
Or this?
For what year are we preparing
        our students?
http://classroomchoreography.files.wordpress.com/2010/08/classroom-early-20th-c.jpg
http://classroomchoreography.wordpress.com/2010/08/04/what-do-we-want-from-our-schools/
http://www.stlukeshhi.org/stlukespreschool
http://newell-fondapreschool.blogspot.com/2010_10_01_archive.html
http://fizahadam.blogspot.com/2010/09/math-ict-and-me.html

                                                                              http://www.creativetots.com/blog/smartboard-math-fun/




http://besteducationpossible.blogspot.com/2011/05/technology-and-   http://www.prlog.org/11001368-kids-kids-of-clayton-preschool-
preschool-classroom-part.html                                       kids-use-smartboards.jpg
What (Who)needs to
                           adapt?

  http://www.focusonlinecommunities.com/blogs/Finding_Home/201
  0/07/26/looking-for-my-old-teachers-on-facebook
                                                                                 http://www.wirelessmobilemedia.com/




                                                                 http://image1.masterfile.com/em_w/05/54/97/648-05549799w.jpg
http://image1.masterfile.com/em_w/02/21/74/700-02217459w.jpg
http://www.americanri.com/services/mobile.php
Your turn…
   How has teaching
changed since you went
  to school? Or, has it?
Technological Trends
   What is changing?
What is impacting schools?
 What is on the horizon?
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
How many world-wide Internet users were
there in the year 2011?


2,000,000,000 (2 billion)
(source: UN Telecommunication agency, Jan.
                  2011)
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
How many Facebook users are there?


                           Over 800 million!
           Other: Over 250 million photos are uploaded every day! Over 70
            languages are used on Facebook and over 75% of the users are
                                 outside of the U.S.
                            (Source: Facebook Statistics)
Effective Communications for Schools in the 21st Century May 28 2012
Since its release in 2007 how many “apps”
                                                                               have been created for the iPhone?

                                                                                              Over 650,000
                                                                                  As of Jan. 22 2011 – over 10 Billion Apps
                                                                                   have been downloaded from iTunes




How many mobile phone connections are there worldwide?

              More than 1 billion added in the last 1 ½ years!
                     (Source – Wireless Intelligence)
    This will increase to 6 Billion in 2012 and China will hit 1 billion
                            connections in 2012
http://www.gamebasedlearning.org.uk/content/view/59/60/
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
For Discussion…
Talk about trends in technology?
 • Talk about the trends…
 • Are they (the authors) on the right track?
 • Are you (we) on the right track?
Pedagogical and Curricular
     Considerations
Heidi Hayes-Jacobs
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
Blended
Learning
Blended Learning is an approach to course design that brings together the
best of both face-to-face and online strategies. This combination aims to build
best of both face-to-face and online strategies
from each approach to create an innovative and effective learning experience
for students.

The notion behind a blended approach is the planned integration of online
planned integration of online and face-to-face
and face-to-face instructional approaches in a way that maximizes the
instructional approaches
positive features of each respective delivery mode. For example, online
materials can provide students with flexibility and a way to access engaging
multimedia content. However, one of the often-heard criticisms of online
courses is that some may find them isolating or lacking in interpersonal
contact. In the case of a blended learning course that contact could be
provided in the form of face-to-face class sessions.

http://cnx.org/content/m15048/latest/
…increase is learning outcome measures and
                       lowering of attrition rates vs. fully online courses
                       (Dziuban, Hartman & Moskal, 2004)


…opportunity for students to practice technology skills in
navigating online course materials and creating digital content for
assignments…


    …increase in student-instructor and student-student interaction
    through discussion forums, blogs, wikis, social networking, etc


…ability to reserve face-to-face time for interactive activities, such as
higher-level discussions, small group work, debates, demonstrations, or
lab activities.
What students think…
                               Convenience
Blended Learning is an approach to course design that brings together the best of
                                                 Self-paced
both Flexibility of schedule
     face-to-face and online strategies. This combination aims to build from each
approach to create an innovative and effective learning experience for students.

 greater reach and accessibility of educational material
The notion behind a blended approach is the planned integration of online and
face-to-face instructional approaches in a way that maximizes the positive
features of each respective delivery mode. For example, online materials can
                             utilizing e-learning material where required
provide students with flexibility and a way to access engaging multimedia
content. However, one of the often-heard criticisms of online courses is that some
may find them isolating or lacking in the right combination themedia a
integrating digital content across interpersonal contact. In of case of
blended learning course that contact could be provided in the form of face-to-face
delivery types
class sessions.

                           scaling, speed of delivery and impact,
Flipped Classrooms




http://www.knewton.com/flipped-classroom/
Flipped Classrooms




http://www.knewton.com/flipped-classroom/
Flipped Classrooms




http://www.knewton.com/flipped-classroom/
“We used to know how to know. We got our
            answers from books or experts. We’d nail down the
            facts and move on.

            But in the Internet age….



            There’s more knowledge than ever, of course, but it’s
Access to   different.
knowledge
            Topics have no boundaries, and nobody agrees on
            anything. Yet this is the greatest time in history to be
            a knowledge seeker . . . if you know how.”
                                              David Weinberger
Disrupting Technologies
Disruptive
Technologies
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
Effective Communications for Schools in the 21st Century May 28 2012
Classroom Instruction That Works




                 http://www.mcrel.org/pdf/instruction/5992tg_what_works.pdf
Marzano
Familiar
strategies…
but how can
technology
be used to
engage
learners?
The 3 E’s of Education

Enabled,
engaged,
empowered.




  http://www.slideshare.net/ProjectTomorrow/speak-up-2010-national-findings-students-and-parents
3 Trends
                                        Mobile Learning
                                        Online and Blended Learning
                                        E-texts & Digital Content




http://www.slideshare.net/ProjectTomorrow/speak-up-2010-national-findings-students-and-parents
http://www.khanacademy.org/
Student Vision

Social-based
Untethered
Digitally-rich




                 http://www.slideshare.net/ProjectTomorrow/speak-up-2010-national-findings-students-and-parents
Mlearning
[M]obile learning in a wider TEL [Technology-Enhanced
Learning] context is the whole problem. It no longer has
anything to do with that or institutional contexts. TEL is top-
down/centre-out/we-take-the-lead; we are in a situation that's
outside-in/bottom-up/they-take-the-lead.

PROF. JOHN TRAXLER, UNIVERSITY OF WOLVERHAMPTON




                       https://mobilelearninginfokit.pbworks.com/w/page/41753238/Learning%20and%20
                       teaching%20considerations
                       http://www.slideshare.net/ProjectTomorrow/speak-up-2010-national-findings-students-and-parents
Mlearning
[M]obile learning in a wider TEL [Technology-Enhanced Learning]
context is the whole problem. It no longer has anything to do with
that or institutional contexts. TEL is top-down/centre-out/we-take-
the-lead; we are in a situation that's

outside-in/bottom-up/they-take-the-lead.
PROF. JOHN TRAXLER, UNIVERSITY OF WOLVERHAMPTON




                         https://mobilelearninginfokit.pbworks.com/w/page/41753238/Learning%20and%20
                         teaching%20considerations
                         http://www.slideshare.net/ProjectTomorrow/speak-up-2010-national-findings-students-and-parents
Content is
everywhere…
How can it be
curated?


                http://www.iloveseo.net/content-curation-definition-and-generation/
http://heyjude.wordpress.com/category/communication-tools/
http://hippasus.com/resources/sweden2010/SAMR_TPCK_IntroToAdvancedPractice.pdf




         SAMR

         Ruben R.
         Puentedura,
         Ph.D.
http://hippasus.com/resources/sweden2010/SAMR_TPCK_IntroToAdvancedPractice.pdf




         SAMR

         Ruben R.
         Puentedura,
         Ph.D.
http://hippasus.com/resources/sweden2010/SAMR_TPCK_IntroToAdvancedPractice.pdf




         SAMR

         Ruben R.
         Puentedura,
         Ph.D.
SAMR
Substitution:
• What will I gain by replacing the
older technology with the new
technology?
SAMR
Substitution to Augmentation:
• Have I added a feature to the task process
that could not be done with the
older technology at a fundamental level?
• How does this feature contribute to my
design?
SAMR
Augmentation to Modification:
• How is the original task being modified?
• Does this modification depend upon the
new technology?
• How does this modification contribute to
my design?
SAMR
Modification to Redefinition:
• What is the new task?
• Will it replace or supplement older tasks?
• How is it uniquely made possible by the
new technology?
• How does it contribute to my design?
http://www.tpck.org/




                                TPCK



                 K= Knowledge
For Discussion…
Talk about curriculum and
pedagogy…
 What are you seeing in your school?
 Are you an instructional leader?
    • Are you taking the time to research and to put into practice new and engaging
      pedagogies?
    • Are you promoting or are involved in PLCs and Communities of Practice for
      sharing and mentoring?
21 st
    Century
Communications




          http://heyjude.wordpress.com/category/communication-tools/
Effective Communications for Schools in the 21st Century May 28 2012
Digital Communications




            http://www.aasa.org/content.aspx?id=12184
Digital Communications




            http://www.aasa.org/content.aspx?id=12184
Digital Communications




            http://www.aasa.org/content.aspx?id=12184
Digital Communications




            http://www.aasa.org/content.aspx?id=12184
Social Media and
Communications




          http://www.aasa.org/content.aspx?id=12184
Digital Communications
Media                                   Purposes
Twitter                                 What can you say in 140 characters or
                                        less?
Mobile                                  Mobile phone tech –Poll your
                                        parents/students. How many have
                                        mobile devices? How many prefer text or
                                        Tweets?
Facebook                                Facebook.com – Need I say more?
Blogging                                blogger.com, myvtc.ca, educblogs.org
Wiki                                    Wikispaces, pbworks, wikipedia
Screencasting/podcasting/videocasting   Screencastomatic, jing, camtasia,
Google Docs                             Docs.google.com
Storify                                 Storify.com – a masher for social media
Tablet Technologies                     Ipad, Androi, BYOD – How can you
                                        leverage them for communications?
Going Mobile
• Use them to communicate to
  parents, students, media and the
  community for anything!!
• Lockdowns, snow days, special
  events, report card days,
  holidays…
• Is your website mobile friendly?
Going Mobile
•   Choose your tool carefully!
•   Remember, once it is out
    there digitally, there is no
    taking it back!!
•   If the messages are “school
    community only”, then don’t
    use publically accessible
    apps! (Twitter, Facebook,
    YouTube)
Going Mobile
• What kinds of apps?
• Do you mean social
  media apps?
• Are they easy to use?
Gone Mobile




http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Gone Mobile




http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Gone Mobile




http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Gone Mobile




http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Gone Mobile




http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Gone Mobile




http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Gone Mobile




http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Gone Mobile




http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Gone Mobile




http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Gone Mobile




http://www.digitalbuzzblog.com/2011-mobile-statistics-stats-facts-marketing-infographic/
Social Media + Mobile Apps
       Impossible to touch on every
       social media site or app. But, if
       there is a need, chances are there
       is an app or site for that!
Twitter
Communicate to parents, students, media and the
community.
Go to twitter.com, create an account, start following
other educators to see what they are saying on
twitter.
But remember! Anyone can follow you!!
FaceBook
Strengths and challenges
Powerful communications tool
Public facing communications portal for community
relations, news, events, etc…
Student reminders – events, registration, closures, good
news stories…
Parent communications – but careful! It’s public!
http://mashable.com/2011/04/26/facebook-for-schools/
http://mashable.com/2011/04/26/facebook-for-schools/
http://mashable.com/2011/04/26/facebook-for-schools/
http://mashable.com/2011/04/26/facebook-for-schools/
http://mashable.com/2011/04/26/facebook-for-schools/
POSITIVES
•   Share school news
•   Share what’s happening
•   Share upcoming events
•   Make school
    announcements                      CAUTIONS
•   Use media to showcase    •   Protect students at all
    school culture               times
•   Share photos             •   Protect teachers at all
•   Share success stories        times
•   Use polls                •   Check with your district
•   Use Facebook questions   •   Check with parents
                             •   Protect yourself
                             •   Turn on all available
                                 protection
                             •   MONITOR at ALL TIMES
http://www.principalspage.com/theblog/
http://theprincipalandinterest.wordpress.com/
http://practicalprincipals.net/



                                                Blogging
                 • Share news
                 • Respond to traditional
                   media
                 • Access anytime,
                   anywhere
                                                    • Look for blogs from
                 • Increase coverage
                                                      other administrators
                 • Build community
                                                    • Who are they
                                                      following
                                                    • Who is commenting
                                                    • What are they saying
                                                    • Join the conversation
WIKIs
• Interactive
• Co-creation
• Easily maintained
• Free
• Always building on
                       • Multi-media ready
  existing ideas
                       • Easily organized and
• Great for PLCs
                         deployed
                       • Great for PL, for
                         sharing ideas privately
                         and publically
Screencasting/Podcasting/
 Videocasting Channels

 •   Video and audio and screen capture technology
 •   Screencast-o-matic - free
 •   Jing – free
 •   Audioboo.fm – audio podcasting – Social media
     ready, iTunes ready, mobile ready, and free!
YouTube




 http://www.youtube.com/watch?v=TyaUNK0cgx4
Jing for Teaching




http://www.techsmith.com/jing.html
Jing For Educators

•   Video and audio announcements
•   School News
•   Media
•   Recognition
•   Reminders
•   Tutorials
                          • Capture voice, video and screen
•   Media Campaigns
                            with a simple piece of software, a
                            mic and a web cam!!
Google Docs
•   Easy online forms
•   Inventories
•   Data Collection
•   Document sharing
•   Co-development
•   PLCs
•   Peer Interactions
•   Forums
•   Soon to be GOOGLE
    DRIVE
Storify
Storify
Tablet Technologies
• Explosion of tablets and apps…
• Move everything you are doing on PC or Mac
  to a tablet environment…well… almost
  everything.
• Target your communications to mobile web
  and tablet
• Cloud computing environments
• Built in multimedia capabilities
• Similar to mobile, with a friendlier screen.
Quick Ideas
Technology                               Utilization
Twitter                                  Communicate to parents, students and the
                                         community
Digital Tech for Administrator PL        Decide on a topic, read by listening or
                                         watching, read blogs, respond to blogs, join
                                         networks or start your own…
Podcasting/Screencasting/                For parents, teachers, students, media
                                         communications
Blogging                                 For parents, teachers, students, media
                                         communications
Wiki / Google                            For Professional Learning and PLCs
Tablet and Mobile                        Mobile access to all of the above!! (There IS an
                                         APP for that!)
FaceBook and other public facing sites   Public side – plenty of opportunities, plenty of
                                         cautions, plenty of benefits
LMS (Learning Management Systems)        Promote blended learning environments
For Discussion…
Talk about tools for
communicating
 What ones do you like?
 Share an idea with a neighbour.
 What do you want to try and have not been able to
 for any of a number of reasons…
Jim’s Final Thought
Select 1 tool, 1 idea, 1 concept…
Research it and put it into practice.
There are many tools out there.
Select the one that best matches
your purpose and go for it!!!

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Effective Communications for Schools in the 21st Century May 28 2012

Editor's Notes

  1. Mention that they are to talk to the person or people near them- We have 3 hours together today so we need to have lots of interaction
  2. Mention that they are to talk to the person or people near them- We have 3 hours together today so we need to have lots of interaction