CBRE San Diego - Regional Overview


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Highlights San Diego, California regional economy, attractions and infrastructure. Used for out of town prospects and clients.

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  • JM: Aerial Map showing SD market area boundaries Speaker, describe how our market area is defined, Camp P to north, mountains to east, Pacific Ocean W and our Mexican border to south. Unlike markets like Vegas, Phoenix, etc, we are very land constricted.
  • Early in the recovery incomes in SAN, powered by export and defense-related industries, grew faster than those in the rest of Southern California, but recently growth has slowed. Fortunately, stronger job gains in high-paying life science and other advanced technology industries should ensure that the weakness proves temporary. Longer term, SAN’s higher than average endowment of college educated workers and concentration of industries and occupations that have high wages will help to attract and retain top talent and preserve the metro area’s high per capita incomes.
  • JM: Aerial Map shown in #1 above lights up with Key transportation:  Freeways, major streets that intersect, train, trolley.
  • JM: Aerial Map shown in #1 above lights up with Key transportation:  Freeways, major streets that intersect, train, trolley.
  • JM: Aerial Map shown in #1 above lights up with Key transportation:  Freeways, major streets that intersect, train, trolley.
  • JM: Aerial Map showing “Trade Routes” (attached).  James, strip the NAI material off please but keep a Southwest Airlines logo on it.
  • Speaker, San Diego market is responsible for Baja, Mx which mainly is Tijuana, Mexicali, and a little Ensenada. Excerpt from UT article:“You have something here which is approaching the miraculous,” he told about 400 attendees over lunch. “Right across the border, very close to here, you have an enormous supply of hardworking, skilled, disciplined, eager workers.”A lack of qualified workers is one of the most frequent complaints Stein hears from companies in his work as an economist, but he said San Diego doesn’t have that problem.“You guys have access to absolutely the best labor force presently available. It’s as if you guys have miraculously brought China right next door to you.”He added that the “overwhelming benefit” of having a China-like hub of economic activity next door should greatly outweigh any concerns people might have about possible breaches of border security due to increased travel between the countries…. … limited availability of guest-worker visas and long wait times at the ports of entry.But in bridge terms, he said, this region is holding the ace of trump in its hand, and it’s time to play it on behalf of everybody on the continent.“You’ve got American capital, American technology and fantastic labor across the border, and the mixture of these is just a miracle for your area and for the whole North American continent,” he said. “There’s no other industrial country in the world that has this benefit.”“This area I see as the next Hong Kong. It’s just going to become a super boom town involving the cross-border movement of goods and services and labor and capital. It’s just going to be astonishing.”’s boom years of the late 1990s are long gone, as the city has struggled to emerge from the global economic crisis in recent years. But now government and business leaders are pointing to hopeful signs that Tijuana, with an estimated 1.75 million residents, is moving forward again.A key indicator is the more than 25,000 new jobs registered by Mexico’s Social Security Institute during the first eight months of this year, though unemployment has continued to hover between 6 percent and 7 percent.The city’s economy is expected to grow by 3 percent to 4 percent in 2012, according to the Business Coordinating Council, an umbrella group of the city’s main business organizations.And the industrial sector is seeing the return of some companies that had moved to China and the introduction of higher value-added services.Tijuana “is gradually recovering,” said Miguel Velasco Bustamante, Tijuana’s secretary of economic development. “In 2011, we had a recovery, and in 2012, that recovery continues.”More than 385,000 jobs in Tijuana were registered with Mexico’s Social Security Institute as of August. But many other workers — more than one in five, or a total of 117,000 — were employed in the city’s informal sector (businesses with no formal audits), according to information for January through July from Tijuana’s Municipal Planning Institute.“There’s a lot more positive outlook,” said FlavioOlivieri, director of the Tijuana Economic Development Corporation, known as DEITAC. “There’s a more realistic perspective of the future and more certainty of the things we need to do to get there.”Next month, the 10-day Tijuana Innovadora expo will highlight some of the sectors where business and political leaders are pinning their hopes, from software development to aerospace manufacturing to culinary arts.The following is a look at five sectors in Tijuana that are commanding attention.Medical devicesMedical-device companies in Tijuana produce everything from pacemaker components to catheters, IV sets and orthopedics. Though many are U.S.-owned, other foreign investors include Iceland, Sweden, England and New Zealand.ProMexico, the Mexican federal agency that promotes trade and investment, in a recent report listed Baja California as the largest of seven medical-device manufacturing clusters in Mexico. The state accounted for roughly 50 percent of the sector’s exports.Baja California had 65 maquiladora companies with 41,649 jobs in medical-device manufacturing last year, according to Tijuana-based AXIS Strategic Intelligence Center. Tijuana accounted for 38 of those companies and 31,000 jobs.Tijuana’s economic development secretariat, SEDETI, estimated that the city’s medical-device industry creates an annual market demand of close to $1.58 billion in materials such as plastics and services such as sterilization.A key step forward took place this year — the groundbreaking ceremony for a AvanttiMediClear facility expected to open in 2013. That company will use electro-beam technology to sterilize medical products.AutomotiveBaja California’s automotive industry last year had 82 maquiladoras that employed 25,789 people, according to AXIS. Tijuana’s share was 51 companies with 14,414 positions.A key development this year was the Korean company Hyundai’s groundbreaking for a $131 million aluminum foundry for automotive parts. The facility is expected to open in 2014.While other companies produce components, Toyota has been building complete Tacoma pickups in eastern Tijuana since 2004. Starting with a production level of 30,000 trucks a year, “this year we will get up to 54,000,” said Joe Da Rosa, president of Toyota Motor Manufacturing de Baja California.He said reliable and efficient cross-border rail transportation is vital to the automotive sector’s growth in Baja California, and has been advocating for rehabilitation of the Desert Rail line connecting the border to Plaster City.Da Rosa has found support from Manuel Guevera of Tijuana’s Economic Development Council. “We need to help them better move their goods,” Guevera said.AerospaceBaja California is a key player in Mexico’s aerospace industry, with the great majority of aerospace maquiladora companies being U.S.-owned and a modest but steady growth of Mexican suppliers.Last year, the state had 47 aerospace companies with more than 12,600 employees, according to AXIS. About half of those businesses were in Tijuana — 23 companies with 5,620 employees — and most of the rest were in Mexicali, the state capital. (Included in this category is the defense industry.)Among their products: cable harnesses, electronic components, hoses, seals and other aircraft parts such as overhead bins.Along with Mexico City, Guadalajara, Queretaro and Monterrey, Baja California has been critical to the growth of Mexico’s aerospace industry.TomásSibaja, executive president of the state’s aerospace cluster, said growth rates of more than 25 percent in recent years have exceeded the national average. He links the regional industry’s expansion to its close collaboration with the government sector and universities, which have incorporated aerospace engineering into their academic programs and forged links with the aerospace industry.Software, information technology and creative industriesA small but rising number of technology-oriented businesses have emerged in recent years. Their future growth in large measure hinges on their ability to draw clients from the United States and other regions of Mexico.Last year saw the opening of the Mexico Innovation Development Hub, a private accelerator that houses close to 90 engineers specializing in software development and graphic and digital design.Another new center is Boxel Interactive, which specializes in digital graphic arts and animation.A significant development this year was the launching of the 100,000-square-foot Baja Information and Technology Center, a $5 million project that aims to gather small, startup tech companies under one roof. The center was established with funding from Mexico’s federal Council on Science and Technology and the Baja California government. It’s operated by the local chapter of Canieti, the national chamber for the electronic, telecommunications and computer-science industries, in collaboration with the Autonomous University of Baja California and the state government.Claudio Arriola, Canieti’s past president for northwest Mexico, said there are more than 100 I.T. software companies in Tijuana, most of them employing fewer than 10 employees.“The main advantage to their being small is that they’re more flexible. Usually, they’re more up to date on new technologies,” Arriola said. “The negative side is that if they want to start getting new customers in the U.S., they probably need to learn to work together or get bigger.”Specialty tourismTijuana’s tourism promoters have been touting two key sectors — culinary arts and medical services — as they work to reawaken the cross-border segment of visitors.While there are no precise numbers, the consensus is that the restaurant industry is experiencing a revival, creating jobs not only in food service and processing but also in primary fields such as agriculture and fishing.For tourism boosters, the growing international reputation of Tijuana’s cuisine has created priceless benefits. “It’s something that’s very promotable, very positive,” said Alan Bautista, director of Tijuana’s Tourism and Conventions Committee.In the medical-services industry, many Tijuana health providers have been hit hard in recent years by the downturn in U.S. visitors to Baja California. Mexico’s federal government has been touting medical tourism, and Tijuana would be poised to become a key player if U.S. health care costs rise markedly.A 2011 study by the Baja California Tourism Secretariat showed that more than 282,000 “health tourists” traveled to Tijuana in 2010 for treatment, accounting for 62 percent of the state’s total.One struggle has been uniting the different, and often rival, groups involved in medical tourism. “Right now, there’s a lot of voices and opinions and people doing promotions in the U.S.,” Bautista said. “We’re trying to make people come together with one strategy to project the same message.”-----
  • LK: General makeup of market:  inventory levels for office, industrial and retail.
  • LK: General makeup of market:  inventory levels for office, industrial and retail.
  • 92% of San Diego companies employ less than 20 people(96% of the 25 million companies that file tax returns in the US have fewer than 10 people)LK: General makeup of market:  inventory levels for office, industrial and retail.
  • LK: General makeup of market:  inventory levels for office, industrial and retail.
  • MH: Major employers within the market area:  who are the biggest users of space?
  • JM:  Photos of the Predator
  • JM:  Logos of Qualcomm and 5 other of the largest TeleTech companies
  • Computer chip giant Intel has opened a new facility in the Sabre Springs area focused on wireless communications as it seeks to gain traction against Qualcomm and others in the smartphone processor market.The Santa Clara-based company confirmed that it has opened an office locally. Intel has been running help wanted ads for wireless engineers in San Diego for about a month.“The employees at this location will be part of Intel’s Mobile and Communications Group and focused on variety of areas that support our mobile and wireless product and technology efforts,” said Intel spokesman Jon Carvell. He declined to say how many employees would be at the location.Intel has about 30 help wanted ads on its website for San Diego – though some are for unspecified multiple positions. The company is looking for systems, software and modem verification engineers with expertise in 3G, 4G, Code Division Multiple Access (CDMA), Wideband CDMA, Global System for Mobile (GSM) and Long Term Evolution (LTE) wireless technologies.Intel is the top maker of chips used in computers and servers. Qualcomm is a leading supplier of chips for smartphones and tablets. The two giants have been poised to compete head to head for a couple of years, though neither has made significant inroads in displacing their rival's chips.The release of Microsoft’s latest upgrade to its Windows operating system called Windows 8 – expected in October – will likely heat up the competition between the two companies. With the upgrade , Windows will work – for the first time -- on processors that power today’s smart phones and tablets. Up until now, Windows only worked with processors designed for compute and made by Intel or AMD.For its part, Qualcomm hired long-time Intel executive AnandChandrasekher recently as its head of global marketing and external communications. Chandrasekher spent the past 25 years at Intel, most recently as senior vice president for the Ultra Mobility Group, which handled the Intel Atomprocessor family that competes with Qualcomm’s Snapdragon processors in the mobile device market.In the early 2000s, Intel employed about 400 workers in San Diego to design wireless networks chips. It entered the region through acquisition, buying XLNT Networks for an undisclosed price and iPivot for $500 million. By 2006, Intel moved the jobs to Portland as part of a consolidation effort.In addition to opening an office locally, Intel has released a new smartphone on wireless carrier Orange in Europe called "San Diego." The phone is not sold in the U.S.
  • Del Mar, the seaside racetrack founded by entertainment icon Bing Crosby and a crew of his Hollywood pals back in 1937, is celebrating its 75th anniversary this season when it races for 37 days between July 18th and September 5th.  The picturesque oval, known far and wide as the west's best locale to see champion horses and horsemen in action each summer, races on a Wednesday through Sunday schedule with an addition day of sport thrown in on Labor Day, Monday, September 3rd.
  • SeaWorld Bests Most Theme Parks In Visitor GrowthSeaWorld San Diego drew nearly 4.3 million visitors last year, compared to the estimated 3.8 million in 2010, AECOM reported. In its report, it singled out the SeaWorld San Diego and Universal parks as a "lesson to all operators on how to apply reinvestment to beat the business cycle."
  • From SDBJ Article: fleet’s in.” The phrase used to be one that got businesses and single women all excited, but in San Diego these days, the phrase that causes the same kind of reaction (among businesses only) is “Cruise ships in.”Over the next two days, Oct. 4 and 5, San Diego’s Embarcadero will be visited by six cruise ships bringing some 14,000 passengers to our shores, providing an economic boost to the region, says the Port of San Diego.On Oct. 4, three ships will be docking here: Holland’s Westerdam, with 1,900 passengers; Holland’s America, with 1,900 passengers; and Princess Cruises’ Star Princess, with 2,500 passengers.On Oct. 5, the cruise ships scheduled to dock downtown are Celebrity’s Century, with 2,000 passengers; Princess’ Sapphire Princess, with 2,500 passengers; and Disney’s Wonder, with 2,700 passengers.The port district estimated the combined economic impact of the six cruise ship visits at about $8 million. Not only are the cruise ships restocking provisions and refueling; the passengers often disembark to shop, dine and take tours, dropping some serious coin all along the way, the port says.San Diego’s cruise ship season began Sept. 27 when the Wonder made the first of four planned stops here, and ends on May 16. About 79 cruise ships carrying about 250,000 passengers are scheduled to dock here during the season, the port said.?utm_source=Good+News+of+the+Week+10+5+12&utm_campaign=Good+News+of+the+Week&utm_medium=email
  • JM:  Logos of Qualcomm and 5 other of the largest TeleTech companies
  • UCSD Ranked 15th Best University in World University of California San Diego is high on the list of Top 500 Universities released by the Center for World-Class Universities at Shanghai Jiao Tong University. Known for its strong STEM programs, UCSD was also ninth for academics in life sciences, 12th in engineering, 13th in chemistry and 14th in computer science. SDSU also made the ranks.
  • Biotech Comparisons". And show cost of living, home prices, weather, average commute time, and then compare SD, Boston, San Francisco, LA. My point is even though we hear about high home prices compared to the other major hubs, SD is still the place to be!
  • Biotech Comparisons". And show cost of living, home prices, weather, average commute time, and then compare SD, Boston, San Francisco, LA. My point is even though we hear about high home prices compared to the other major hubs, SD is still the place to be!
  • JM:  Something on all the residential and the live/work/play environment that has been created in Downtown, w Gaslamp. 
  • LK: Brief overview on recent activity:  net absorption, largest leases, largest sales
  • 14.   LK: Market rents:  asking and detailed lease comps
  • Land available for development?  Price for land?
  • MH: Key new projects just completed or under construction
  • JM:  List of our unique specialty teams Senior Housing Golf & ResortsReligious FacilitiesDEF and Hotel DEFValuation
  • LK:  Any future events, i.e. Pan American Games in 2015,
  • When Richard Florida released The Rise of the Creative Class a decade ago, the tenets of economic development were redefined. Along with Technology and Talent, he identified Tolerance as a key economic driving force of the modern day city. In an "Atlantic Cities" blog post this week, San Diego ranks number one  on the Tolerance Index, which takes three key variables into account: the share of immigrants or foreign-born residents, the Gay Index (the concentration of gays and lesbians) ,and the Integration Index, which tracks the level of segregation between ethnic and racial groups.Even more than its natural resources and native ingenuity, what has stood at the heart and soul of U.S. prosperity historically has been its openness to hard working, ambitious, and talented immigrants of all stripes—doctors, engineers, and uneducated laborers alike. Roughly half of Silicon Valley start-ups have a foreign-born person among their founding team, according to several recent studies. Careful studies by the economist Giovanni Peri of the University of California at Davis have found that immigrants add rather than detract from American prosperity, for the simple reason that "the skill composition of immigrants is complementary to that of natives." At the low-skill end of the spectrum, immigrants specialize in "manual intensive tasks such as cooking, driving, and building" that their American counterparts tend not to do. At the high-skill end of the spectrum, immigrants bring scientific, technical, and entrepreneurial skills that are in short supply and vital for America’s innovative and entrepreneurial engine. A "more multicultural urban environment," Peri concludes, "makes U.S.-born citizens more productive."Openness to gays and lesbians similarly reflects an ecosystem that is open to new people and new ideas. It’s amazing how consistently people have misconstrued what my colleagues and I have had to say about the connection between gays and economic growth. They miss the point. A strong and vibrant gay community is a solid leading indicator of a place that is open to many different kinds of people. Ronald Inglehart, who has studied the relationship between culture and economic growth for some four decades, has noted that the lack of societal acceptance of gays is the most significant remaining bastion of intolerance and discrimination around the world. Accordingly, communities that have long been more accepting and open to gay people have an underlying ecosystem which is also more likely to be accepting of new ideas and different types of people, including the eggheads and eccentrics who invent new things and start new enterprises. As Bill Bishop put it, "where gay households abound, geeks follow."Tolerance affects economic growth by shaping the flow of technology and talent. Most economists tend to see technology and talent as fixed stocks, like raw materials or natural resources, but the reality is that they are flows. Unlike seams of coal or natural harbors, talented people are mobile factors—they can and do move around. Of course talented people come from different racial and ethnic backgrounds - a substantial share of Silicon Valley startups were founded by people who hail originally from outside the United States -  as well as different sexual orientations.The fact that some places are better attracting this flow of talent is associated with how open to different kinds of people they are.Economists frequently note the importance of industries having low entry barriers, so that new firms can easily enter and keep the industry vital. Similarly, a place can benefit from low entry barriers for people—where newcomers from different backgrounds are accepted quickly into all sorts of social and economic arrangements. All else being equal, such communities have an advantage in attracting and retaining the diverse and different types of people who power innovation and growth.Tolerance  -  and openness to diversity and inclusiveness - is not an afterthought or something that happens when communities get rich. It is a key element of the new economic development equation
  • The mission of The Maritime Alliance is “Promoting Blue Tech & Blue Jobs”. The non-profit The Maritime Alliance is the cluster organizer for the San Diego maritime technology community and fosters maritime business and technology innovation through collaboration around the U.S. and the world. The Maritime Alliance supports its mission of “Promoting Blue Tech & Blue Jobs” in the San Diego region by developing and organizing its programs and activities thematically. The underlying tenet of our mission has always been sustainability.Of course, we are a product or our environment, and San Diego has long been influenced by its significant Navy presence. We sit on an international border, with the world’s busiest crossing. At one time we had the largest tuna fleets in the world.
  • Why San Diego?San Diego Regional EDC caught up with Tetsuya Fujii, Regional Manager, San Diego of Japan Airlines (JAL), to learn more about why the international transport service provider invested in the San Diego region. What factors about San Diego make it an ideal place to do business? As California's second largest city, San Diego is home to thriving international trade, tourism and defense sectors.  It also has many research centers, higher educational institutions and business development opportunities that translate into substantial flight demand not just specifically from Japan but also the entire continent of Asia, where JAL has an extensive reach.  With this first nonstop connection from Asia to San Diego, JAL hopes to act as a bridge for greater economic and cultural exchange between the regions.  Furthermore, San Diego has a large Asian community- with many Japanese residents- who will benefit from this service. With the 787 Dreamliner's efficiency and size, as well as its long-range capability, we now have a suitable aircraft to serve this city.Have you found a strong industry support network in San Diego?  Absolutely. San Diego County Regional Airport Authority, San Diego Regional Economic Development Corporation, ConVis and the many travel agencies in the area have all been extremely welcoming with their support of JAL. Not only have they helped us promote our new direct flight to Asia, but they have also provided us with invaluable advice and information about doing business in the region. Considering San Diego's proximity to Mexico, do you foresee any bi-national opportunities for your company? There are several Japanese companies that have manufacturing facilities in Mexico. With our new route to Asia, we hope to cultivate new opportunities between Mexico and Asia.
  • Enterprise Zone were created in California in the 1980's to stimulate business investment in areas traditionally slow in obtaining its fair share of private investment dollars and to increase jobs opportunities in areas of high unemployment.  The legislative purpose of the Enterprise zone Porgram is to "stimulate business and industrial growth in the depressed areas of the State."  Additinally the program was established to help attract business and industry to the state, to help retain and expand existing state business and industry, and to create increased job opportunites for all Californians. San Diego is home to one of 42 Enterprise Zones statewide.California Enterprise Zone Benefits The major benefits of the Enterprise Zone Program are the tax savings on California business income tax.  These include:Sales or Use Tax CreditA tax credit against the purchase of new manufacturing, assembly, data processing or communications equipment equivalent to the amount of sales or use tax. Hiring CreditA tax credit on the wages to qualified new employees over a fiveyear period (up to 50 percent in the first year, 40 percent in the second year, etc.).  This credit could exceed $34,000 per eligible employee.Accelerated Depreciation DeductionThe option to accelerate depreciation on business property.  Net Interest Deduction for LendersAllows lenders a deduction on the net interest earned from loans made to Enterprise Zone businesses.  Qualified loans include business loans, mortgages and loans from noncommercial sources.Preference PointsPriority for various state programs, such as state contracts/grants.Other Benefits:The state will give priority for Industrial Development Bond applications. Assistance with recruitment and hiring targeted employees recruitment, hiring, and tax credits Expedited permit processing for commercial projects Access to capital through financial assistance programs  Access to specialized technical assistance programsEnterprise Zone LocationThe City of San Diego was originally home to two different Enterprise Zones: the Metropolitan Enterprise Zone and the South Bay Enterprise Zone.  In 2006 and 2007, the two zones expired and the Cities of San Diego, Chula Vista, and National applied for and received  a new Enterprise Zone, the San Diego Regional Enterprise Zone.   This new zone includes portions of San Diego in the Third, Fourth, Seventh and Eighth Council Districts, as well as parts of the City of Chula Vista and National City. Additionally, portions of the SDREZ overlap with the  Foreign Trade Zone , the Recycling Market Development Zone,   the Federal Renewal Communities and the HUB Zone Programs which may offer additional benefits to Enterprise Zone companies. For more information on other business programs.
  • David…change this up if needed
  • Mark, Steve thinks this should be over the CaliBaja map.
  • CBRE San Diego - Regional Overview

    1. 1. San Diego CommercialReal Estate Overview
    2. 2. The San Diego MarketCBRE | Page 2
    3. 3. The San Diego Market Large R&D clusters will Strong demand for tech consumer support recovery of office products boosts sales for market and creation of components designed and built in startups. San Diego. Private investments in biotech Long-term buildup of Pacific and renewable energy replace naval forces and unmanned federal support. aerial vehicles will benefit San Diego economy.CBRE | Page 3
    5. 5. Transportation San Diego International Airport (SAN) Tijuana International Airport (TIJ) McClellan-Palomar AirportCBRE | Page 5
    6. 6. TransportationCBRE | Page 6
    7. 7. Major Office Submarkets UTC / LA JOLLA NORTH BEACH CITIES DEL MAR HEIGHTS KEARNY MESA RANCHO BERNARDO EAST COUNTY 7 Million SF 2.1 Million SF 4.5 Million SF 8.3 Million SF / POWAY 3.2 Million SF 4.2 Million SFDOWNTOWN CARLSBAD SORRENTO MESA MISSION VALLEY SOUTH SAN DIEGO12 Million SF 4.8 Million SF 5.8 Million SF 6.5 Million SF 3.7 Million SF CBRE | Page 7
    8. 8. Major Industrial Submarkets VISTA MIRAMAR RANCHO BERNARDO EAST COUNTY 12.1 Million SF 14.7 Million SF / POWAY 13.9 Million SF 19 Million SF SORRENTO MESA CARLSBAD KEARNY MESA SOUTH BAY OTAY MESA 15.7 Million SF 13.7 Million SF 18 Million SF 13.3 Million SF 15.1 Million SFCBRE | Page 8
    11. 11. Net Migration 25,000 20,000 15,000 10,000 5,000 0 08 09 10 11 2008 2009 2010 2011 Domestic 2,860 1,155 6,308 816 Foreign 12,217 11,028 11,658 9,591 Total 15,077 12,183 17,966 10,407 Sources: IRS (top), 2010; Census Bureau, 201 1CBRE | Page 11
    12. 12. Inventory • Office: 66M SF • Industrial: 200M SF • Retail: 68M SFCBRE | Page 12
    13. 13. 100 150 200 250 300 350 50 0 1Q 1991CBRE | Page 13 1Q 1992 1Q 1993 1Q 1994 1Q 1995 1Q 1996 1Q 1997 1Q 1998 1Q 1999 Source: FHFA 1991Q1 = 100, Non Seasonally Adjusted prices 1Q 2000 1Q 2001 1Q 2002 1Q 2003 1Q 2004 1Q 2005 1Q 2006 US SAN DIEGO 1Q 2007 1Q 2008 1Q 2009 1Q 2010 1Q 2011 1Q 2012 Home Prices
    14. 14. San Diego Facts• 7.9% of San Diego employees work in high tech• Over 500 biotech start-ups• 1Q12, San Diego the 2nd largest Venture Capital region in USCBRE | Page 14
    15. 15. San Diego Facts• San Diego County has the 2nd largest population in California and 5th in the US.• San Diego County has the 3rd highest GDP in California and 16th in the US.• If San Diego County was a country, it would be the world’s 47th strongest economy.CBRE | Page 15
    16. 16. Major EmployersCBRE | Page 16
    17. 17. Defense IndustryCBRE | Page 17
    18. 18. Teletech IndustryCBRE | Page 18
    19. 19. Intel Ramps Up Hiring in San DiegoCBRE | Page 19
    20. 20. CBRE | Page 20
    21. 21. CBRE | Page 21
    22. 22. Cruise Ship Arrivals Worth Millions 2012/13 Season: September - June Scheduled Arrivals: 79 Passengers: 250,000 Economic Impact: >$100 MillionCBRE | Page 22
    23. 23. Hotel Del CoronadoCBRE | Page 23
    24. 24. Solar IndustryCBRE | Page 24
    25. 25. Research InstitutesCBRE | Page 25
    26. 26. Biotech Hub Comparisons Cost of Living Index Median Home Price Thousand $ U.S. Base 100 200 185 700 643 180 154 600 160 147 139 140 500 434 120 392 381 SAN FRANCISCO 400 SAN FRANCISCO 100 LOS ANGELES LOS ANGELES 300 SAN DIEGO 80 SAN DIEGO BOSTON BOSTON 60 200 40 20 100 0 0 Sunny Days Commute Time 300 284 35 32.6 32.2 31.7 Minutes 266 259 250 30 24.8 200 25 200 SAN FRANCISCO 20 SAN FRANCISCO 150 LOS ANGELES LOS ANGELES 15 SAN DIEGO SAN DIEGO 100 BOSTON BOSTON 10 50 5 0 0 Source: Sperling’s Best PlacesCBRE | Page 26
    27. 27. Scientific R&D Employment % of Total, March 2012 California San Francisco Oakland San Jose San Diego 0.8 1.0 1.2 1.4 1.6 1.8 2.0 2.2 2.4 2.6 Source: California Association of Realtors, Moody’s AnalyticsCBRE | Page 27
    28. 28. Downtown San Diego East Village Gaslamp Quarter Balboa Park Embarcadero District Little ItalyCBRE | Page 28
    29. 29. Recent Activity Where are we now compared to one year ago? Office Industrial Retail Vacancy 16.2% 10.4% 7.0% Lease Rate $2.11 $0.86 $1.76 Net Absorption 315,141 329,930 239,718 Lease Activity 1,429,725 3,836,384 1,294,312 Construction 443,516 291,787 239,718 Source: CBRE Research, 2Q12 StatisticsCBRE | Page 29
    30. 30. The Rent Cycle Source: CBRE EconometricsCBRE | Page 30
    31. 31. The Rise of the Creative Class The 3 T’s of Economic Development  Technology  Talent  ToleranceCBRE | Page 37
    32. 32. CBRE | Page 38
    33. 33. Top 10 Biotech RegionsCBRE | Page 39
    34. 34. CBRE | Page 40
    35. 35. Regional Enterprise Zone ARE YOU IN THE ZONE? • Sales & Use Tax Credits • Hiring Credits & Recruitment Assistance • Accelerated Depreciation Deduction • State Grant & Contract Priority • Permit & Application Priority • Financial & Technical Assistance ProgramsCBRE | Page 41
    36. 36. Invest. Innovate. Grow.
    37. 37. Invest. Innovate. Grow.
    38. 38. The Border: A New Perspective• 10 States• 90 Million People• $3.5 Trillion GDP• 6 Largest GDP Invest. Innovate. Grow.
    39. 39. Cali Baja Bi-National Mega-Region• 6.6 Million People• $205 Billion GDP• 167,545 Individual Daily Crossings Invest. Innovate. Grow.
    40. 40. Imperial Economies Clean Technology/ Agribusiness Renewable Energy Logistics/ International Local Trade Invest. Innovate. Grow.
    41. 41. San Diego Economies Convention/ Innovation Tourism/ Military Local Invest. Innovate. Grow.
    42. 42. Baja EconomiesClean-Tech MedicalAerospace Electronics Invest. Innovate. Grow.
    43. 43. Cali Baja: Near-Shoring• Cost to market, lower than China• Short supply chain• Minimum disruptions• 50 years of experience• Lean manufacturing• Bilingual and bicultural Invest. Innovate. Grow.
    44. 44. The DJO Success Story • 1100 employees in 2003 • 5000 employees in 2011 Revenue (Millions) Milestone:1250 2006 consolidates distribution in Tijuana1050 Milestone: 1995 starts operations850 in Tijuana650450250 50 1995 2000 2004 2006 2011 Invest. Innovate. Grow.
    45. 45. Cali Baja: Strategic Industries Cleantech Applied Biotech Source: www.glennmosier.comAdvanced Manufacturing Logistics Invest. Innovate. Grow.
    46. 46. Cali Baja: Combined Assets Invest. Innovate. Grow.
    47. 47. Globally Competitive Invest. Innovate. Grow.