• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Social Media for jobseekers
 

Social Media for jobseekers

on

  • 3,213 views

An early-mid level guide to Social Media for those looking to enhance their career or find their next role. Prepared for the Social Media London event on 13th Sept 2011. Sharing permitted, copying is ...

An early-mid level guide to Social Media for those looking to enhance their career or find their next role. Prepared for the Social Media London event on 13th Sept 2011. Sharing permitted, copying is not.

Statistics

Views

Total Views
3,213
Views on SlideShare
1,515
Embed Views
1,698

Actions

Likes
2
Downloads
0
Comments
0

9 Embeds 1,698

http://www.gseta.org 1500
http://linkhumans.com 136
http://paper.li 48
http://gseta.typepad.com 4
http://moyster.com 4
https://twitter.com 3
http://translate.googleusercontent.com 1
http://www.linkedin.com 1
http://pickevent.com 1
More...

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media for jobseekers Social Media for jobseekers Presentation Transcript

      • Social Media & Careers
        • James Mayes
        • Head of Client Solutions
        • BraveNewTalent
    • Introduction
      • Who am I?
        • Recruitment Specialist
        • Project Manager, Technologist, Strategist
        • Veteran of five start-up ventures
      • What do I do?
        • Head of Client Solutions - BraveNewTalent
        • Speak at conferences and events
        • Run a widely-read Social Recruiting blog
      • What are we doing here?
        • How employers are using Social Media
        • Preparing your digital footprint
        • Becoming the hunter
      • What?
        • Building communities online
        • Engaging with those communities
        • Delivering a long term solution
      Enlightened employers
      • How?
        • Push (advertising)
        • Pull (searching & sourcing)
        • Social (peer to peer, referrals, content)
      • Where?
        • LinkedIn (and alternates!)
        • Twitter
        • Facebook
        • Blogs & portfolio sites
        • Search
        • Groups & Community sites
    • LinkedIn – search techniques
      • From inside LinkedIn
        • Detailed advanced search
        • Ability to include/exclude previous employers
        • Limited results on free account (but no need to upgrade)
      • From outside LinkedIn (x-Ray searches)
        • Utilise all main LinkedIn search commands
        • Use the search power of Bing or Google
        • Unlimited results viewable
        • Spiders occasionally blocked
      site:linkedin.com “HR Director at” “London” powered
      • Humanise and personalise
        • Name & face
        • Status & customised links
        • Visibility settings
        • Build recommendations
      LinkedIn - profile optimisation
      • Contact Settings
        • Be clear, obvious, available
      • Focus
        • Be explicit & discoverable
        • Use the Shop Window
        • Search Optimisation
      • What is it?
        • Launched 2006, mainstream 2010, now at 200m+ accounts, 100m+ active
        • Different things to different people (celebrity, sports, current events, professional)
        • Employers are starting to explore
      • Broadcasting
        • Jobs
        • Content
        • Blog posts
        • Video
        • Online polls
        • Cultural information
      • Search (Research?)
        • Location
        • Hashtag or keyword
        • Person (interviewer?)
        • Influence (Klout, PeerIndex)
      Twitter – job search basics
      • Explore
        • Twitter chats (#HFUK, #blogchat)
        • Hashtags (#salesjobs, #prjobs, etc)
        • Events, conferences, launches
        • TweetMyJobs, TwitJobSearch
      • Tools
        • CoTweet, Hootsuite, TweetDeck, Seesmic
        • Social Mention, Google Alerts
        • TweetGrid, Twitterfall
        • CrowdBooster, SproutSocial
        • OneForty.com (HubSpot)
      • Guidelines
        • If you wouldn’t say it to your nan…
        • Be genuine
        • Don’t be overly shy
        • Pay it forward
      Twitter – tools & techniques
      • Employers ARE there
        • Nature abhors a vacuum
        • 750m users, 75% UK workforce
        • Extensive options for apps
        • Heavily targeted advertising
      • What can you do?
        • Find & like appropriate pages
        • Look for those with real engagement
          • Network, learn, ask
        • Explore your own social graph – different to LinkedIn (BNT can help!)
      Facebook – it’s not just social
      • Blogs
        • Exploring concepts
        • Research
        • Personal development
        • GREAT personal SEO juice
        • Guest contributions
        • WordPress, Typepad, Blogger
      • Social Aggregation
        • A single URL to share
        • Aggregated social footprint
        • Google Analytics
        • Flavors, About.me
      A blog, a portfolio, a home online
      • Showcase digital abilities
        • Video
        • Audio
        • Photographic
        • Design
        • Tumblr, AudioBoo, Vimeo, YouTube, QIK
      • Action Plan
        • Define your goal
        • Align your existing footprint
        • Plan future content strategy
        • Create new profiles as required
        • Crouch… Touch…. Pause…. Engage!
      Wrapping up!
      • Why am I here?
        • Personal development
        • Create a profile at BraveNewTalent.com
        • Invite your friends
        • Follow some employers
        • Give us feedback
      Connections online… Relationships offline!