Social Media for jobseekers

Social Media & Careers
James Mayes
Head of Client Solutions
BraveNewTalent

Introduction
Who am I?
Recruitment Specialist
Project Manager, Technologist, Strategist
Veteran of five start-up ventures
What do I do?
Head of Client Solutions - BraveNewTalent
Speak at conferences and events
Run a widely-read Social Recruiting blog
What are we doing here?
How employers are using Social Media
Preparing your digital footprint
Becoming the hunter

What?
Building communities online
Engaging with those communities
Delivering a long term solution
Enlightened employers
How?
Push (advertising)
Pull (searching & sourcing)
Social (peer to peer, referrals, content)
Where?
LinkedIn (and alternates!)
Twitter
Facebook
Blogs & portfolio sites
Search
Groups & Community sites

LinkedIn – search techniques
From inside LinkedIn
Detailed advanced search
Ability to include/exclude previous employers
Limited results on free account (but no need to upgrade)
From outside LinkedIn (x-Ray searches)
Utilise all main LinkedIn search commands
Use the search power of Bing or Google
Unlimited results viewable
Spiders occasionally blocked
site:linkedin.com “HR Director at” “London” powered

Humanise and personalise
Name & face
Status & customised links
Visibility settings
Build recommendations
LinkedIn - profile optimisation
Contact Settings
Be clear, obvious, available
Focus
Be explicit & discoverable
Use the Shop Window
Search Optimisation

What is it?
Launched 2006, mainstream 2010, now at 200m+ accounts, 100m+ active
Different things to different people (celebrity, sports, current events, professional)
Employers are starting to explore
Broadcasting
Jobs
Content
Blog posts
Video
Online polls
Cultural information
Search (Research?)
Location
Hashtag or keyword
Person (interviewer?)
Influence (Klout, PeerIndex)
Twitter – job search basics

Explore
Twitter chats (#HFUK, #blogchat)
Hashtags (#salesjobs, #prjobs, etc)
Events, conferences, launches
TweetMyJobs, TwitJobSearch
Tools
CoTweet, Hootsuite, TweetDeck, Seesmic
Social Mention, Google Alerts
TweetGrid, Twitterfall
CrowdBooster, SproutSocial
OneForty.com (HubSpot)
Guidelines
If you wouldn’t say it to your nan…
Be genuine
Don’t be overly shy
Pay it forward
Twitter – tools & techniques

Employers ARE there
Nature abhors a vacuum
750m users, 75% UK workforce
Extensive options for apps
Heavily targeted advertising
What can you do?
Find & like appropriate pages
Look for those with real engagement
Network, learn, ask
Explore your own social graph – different to LinkedIn (BNT can help!)
Facebook – it’s not just social

Blogs
Exploring concepts
Research
Personal development
GREAT personal SEO juice
Guest contributions
WordPress, Typepad, Blogger
Social Aggregation
A single URL to share
Aggregated social footprint
Google Analytics
Flavors, About.me
A blog, a portfolio, a home online
Showcase digital abilities
Video
Audio
Photographic
Design
Tumblr, AudioBoo, Vimeo, YouTube, QIK

Action Plan
Define your goal
Align your existing footprint
Plan future content strategy
Create new profiles as required
Crouch… Touch…. Pause…. Engage!
Wrapping up!
Why am I here?
Personal development
Create a profile at BraveNewTalent.com
Invite your friends
Follow some employers
Give us feedback
Connections online… Relationships offline!

http://www.gseta.org	779
http://linkhumans.com	77
http://paper.li	48
http://gseta.typepad.com	4
https://twitter.com	3
http://translate.googleusercontent.com	1

Social Media for jobseekers

by James Mayes on Sep 14, 2011

Accessibility

Categories

Tags

Upload Details

Usage Rights

6 Embeds 912

Statistics

Social Media for jobseekers — Presentation Transcript