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<ul><li>Social Media & Careers </li></ul><ul><ul><li>James Mayes </li></ul></ul><ul><ul><li>Head of Client Solutions </li>...
Introduction <ul><li>Who am I? </li></ul><ul><ul><li>Recruitment Specialist </li></ul></ul><ul><ul><li>Project Manager, Te...
<ul><li>What? </li></ul><ul><ul><li>Building communities online </li></ul></ul><ul><ul><li>Engaging with those communities...
LinkedIn – search techniques <ul><li>From inside LinkedIn </li></ul><ul><ul><li>Detailed advanced search </li></ul></ul><u...
<ul><li>Humanise and personalise </li></ul><ul><ul><li>Name & face </li></ul></ul><ul><ul><li>Status & customised links </...
<ul><li>What is it? </li></ul><ul><ul><li>Launched 2006, mainstream 2010, now at 200m+ accounts, 100m+ active </li></ul></...
<ul><li>Explore </li></ul><ul><ul><li>Twitter chats (#HFUK, #blogchat) </li></ul></ul><ul><ul><li>Hashtags (#salesjobs, #p...
<ul><li>Employers ARE there </li></ul><ul><ul><li>Nature abhors a vacuum </li></ul></ul><ul><ul><li>750m users, 75% UK wor...
<ul><li>Blogs </li></ul><ul><ul><li>Exploring concepts </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Pers...
<ul><li>Action Plan </li></ul><ul><ul><li>Define your goal </li></ul></ul><ul><ul><li>Align your existing footprint </li><...
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Social Media for jobseekers

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An early-mid level guide to Social Media for those looking to enhance their career or find their next role. Prepared for the Social Media London event on 13th Sept 2011. Sharing permitted, copying is not.

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Transcript of "Social Media for jobseekers"

  1. 1. <ul><li>Social Media & Careers </li></ul><ul><ul><li>James Mayes </li></ul></ul><ul><ul><li>Head of Client Solutions </li></ul></ul><ul><ul><li>BraveNewTalent </li></ul></ul>
  2. 2. Introduction <ul><li>Who am I? </li></ul><ul><ul><li>Recruitment Specialist </li></ul></ul><ul><ul><li>Project Manager, Technologist, Strategist </li></ul></ul><ul><ul><li>Veteran of five start-up ventures </li></ul></ul><ul><li>What do I do? </li></ul><ul><ul><li>Head of Client Solutions - BraveNewTalent </li></ul></ul><ul><ul><li>Speak at conferences and events </li></ul></ul><ul><ul><li>Run a widely-read Social Recruiting blog </li></ul></ul><ul><li>What are we doing here? </li></ul><ul><ul><li>How employers are using Social Media </li></ul></ul><ul><ul><li>Preparing your digital footprint </li></ul></ul><ul><ul><li>Becoming the hunter </li></ul></ul>
  3. 3. <ul><li>What? </li></ul><ul><ul><li>Building communities online </li></ul></ul><ul><ul><li>Engaging with those communities </li></ul></ul><ul><ul><li>Delivering a long term solution </li></ul></ul>Enlightened employers <ul><li>How? </li></ul><ul><ul><li>Push (advertising) </li></ul></ul><ul><ul><li>Pull (searching & sourcing) </li></ul></ul><ul><ul><li>Social (peer to peer, referrals, content) </li></ul></ul><ul><li>Where? </li></ul><ul><ul><li>LinkedIn (and alternates!) </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Blogs & portfolio sites </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Groups & Community sites </li></ul></ul>
  4. 4. LinkedIn – search techniques <ul><li>From inside LinkedIn </li></ul><ul><ul><li>Detailed advanced search </li></ul></ul><ul><ul><li>Ability to include/exclude previous employers </li></ul></ul><ul><ul><li>Limited results on free account (but no need to upgrade) </li></ul></ul><ul><li>From outside LinkedIn (x-Ray searches) </li></ul><ul><ul><li>Utilise all main LinkedIn search commands </li></ul></ul><ul><ul><li>Use the search power of Bing or Google </li></ul></ul><ul><ul><li>Unlimited results viewable </li></ul></ul><ul><ul><li>Spiders occasionally blocked </li></ul></ul>site:linkedin.com “HR Director at” “London” powered
  5. 5. <ul><li>Humanise and personalise </li></ul><ul><ul><li>Name & face </li></ul></ul><ul><ul><li>Status & customised links </li></ul></ul><ul><ul><li>Visibility settings </li></ul></ul><ul><ul><li>Build recommendations </li></ul></ul>LinkedIn - profile optimisation <ul><li>Contact Settings </li></ul><ul><ul><li>Be clear, obvious, available </li></ul></ul><ul><li>Focus </li></ul><ul><ul><li>Be explicit & discoverable </li></ul></ul><ul><ul><li>Use the Shop Window </li></ul></ul><ul><ul><li>Search Optimisation </li></ul></ul>
  6. 6. <ul><li>What is it? </li></ul><ul><ul><li>Launched 2006, mainstream 2010, now at 200m+ accounts, 100m+ active </li></ul></ul><ul><ul><li>Different things to different people (celebrity, sports, current events, professional) </li></ul></ul><ul><ul><li>Employers are starting to explore </li></ul></ul><ul><li>Broadcasting </li></ul><ul><ul><li>Jobs </li></ul></ul><ul><ul><li>Content </li></ul></ul><ul><ul><li>Blog posts </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Online polls </li></ul></ul><ul><ul><li>Cultural information </li></ul></ul><ul><li>Search (Research?) </li></ul><ul><ul><li>Location </li></ul></ul><ul><ul><li>Hashtag or keyword </li></ul></ul><ul><ul><li>Person (interviewer?) </li></ul></ul><ul><ul><li>Influence (Klout, PeerIndex) </li></ul></ul>Twitter – job search basics
  7. 7. <ul><li>Explore </li></ul><ul><ul><li>Twitter chats (#HFUK, #blogchat) </li></ul></ul><ul><ul><li>Hashtags (#salesjobs, #prjobs, etc) </li></ul></ul><ul><ul><li>Events, conferences, launches </li></ul></ul><ul><ul><li>TweetMyJobs, TwitJobSearch </li></ul></ul><ul><li>Tools </li></ul><ul><ul><li>CoTweet, Hootsuite, TweetDeck, Seesmic </li></ul></ul><ul><ul><li>Social Mention, Google Alerts </li></ul></ul><ul><ul><li>TweetGrid, Twitterfall </li></ul></ul><ul><ul><li>CrowdBooster, SproutSocial </li></ul></ul><ul><ul><li>OneForty.com (HubSpot) </li></ul></ul><ul><li>Guidelines </li></ul><ul><ul><li>If you wouldn’t say it to your nan… </li></ul></ul><ul><ul><li>Be genuine </li></ul></ul><ul><ul><li>Don’t be overly shy </li></ul></ul><ul><ul><li>Pay it forward </li></ul></ul>Twitter – tools & techniques
  8. 8. <ul><li>Employers ARE there </li></ul><ul><ul><li>Nature abhors a vacuum </li></ul></ul><ul><ul><li>750m users, 75% UK workforce </li></ul></ul><ul><ul><li>Extensive options for apps </li></ul></ul><ul><ul><li>Heavily targeted advertising </li></ul></ul><ul><li>What can you do? </li></ul><ul><ul><li>Find & like appropriate pages </li></ul></ul><ul><ul><li>Look for those with real engagement </li></ul></ul><ul><ul><ul><li>Network, learn, ask </li></ul></ul></ul><ul><ul><li>Explore your own social graph – different to LinkedIn (BNT can help!) </li></ul></ul>Facebook – it’s not just social
  9. 9. <ul><li>Blogs </li></ul><ul><ul><li>Exploring concepts </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Personal development </li></ul></ul><ul><ul><li>GREAT personal SEO juice </li></ul></ul><ul><ul><li>Guest contributions </li></ul></ul><ul><ul><li>WordPress, Typepad, Blogger </li></ul></ul><ul><li>Social Aggregation </li></ul><ul><ul><li>A single URL to share </li></ul></ul><ul><ul><li>Aggregated social footprint </li></ul></ul><ul><ul><li>Google Analytics </li></ul></ul><ul><ul><li>Flavors, About.me </li></ul></ul>A blog, a portfolio, a home online <ul><li>Showcase digital abilities </li></ul><ul><ul><li>Video </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Photographic </li></ul></ul><ul><ul><li>Design </li></ul></ul><ul><ul><li>Tumblr, AudioBoo, Vimeo, YouTube, QIK </li></ul></ul>
  10. 10. <ul><li>Action Plan </li></ul><ul><ul><li>Define your goal </li></ul></ul><ul><ul><li>Align your existing footprint </li></ul></ul><ul><ul><li>Plan future content strategy </li></ul></ul><ul><ul><li>Create new profiles as required </li></ul></ul><ul><ul><li>Crouch… Touch…. Pause…. Engage! </li></ul></ul>Wrapping up! <ul><li>Why am I here? </li></ul><ul><ul><li>Personal development </li></ul></ul><ul><ul><li>Create a profile at BraveNewTalent.com </li></ul></ul><ul><ul><li>Invite your friends </li></ul></ul><ul><ul><li>Follow some employers </li></ul></ul><ul><ul><li>Give us feedback </li></ul></ul>Connections online… Relationships offline!

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