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Tata (Western Sahara) Destination Planning
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Tata (Western Sahara) Destination Planning


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A planning process that positions a region as environmentally responsible, reducing CO2 emissions and adapting to climate change

A planning process that positions a region as environmentally responsible, reducing CO2 emissions and adapting to climate change

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  • 1. IIPT International Conference 2011 Lusaka, Zambia TATA Sustainable Tourism Destination Development Strategy: -a quadruple bottom line approach Commune de Tata: Southern MoroccoMay 15-20, 2011
  • 2. !
  • 4. Strengthen the regional Tata economy through sustainable tourism Engage entire supply chain Solicit political support Understand market demand for green destinations Build on Oasian + Nomad values and lifestyles Transfer green technology Access traditional knowledge
  • 5. Desert, Oasis + Nomad Culture Support Local Protect the Oasis Culture
  • 6. Heritage and LandscapeProtect heritage Respect landscape
  • 7. TATA Strategic Planning Process PHASE 3 PHASE 1 PHASE 2 PHASE 4 PHASE 5 - Resources - Product- Mission - Sustainable ACTION PLAN Analysis, Market– Goals Principles, - Infrastructure Matching- Objectives - Market - Carbon - Technology - Product- Stakeholder demand emission – Training OpportunitiesParticipation - SWOT reduction - Marketing- Selection
  • 8. Issues Supporting a Low Carbon Approach  Climate change and income insecurity  Loss of oasis resources and income   Date and agriculture production   Water management   Desertification  Transformation of oasisan culture  Local Knowledge: Living with a hotter planet  Restore traditional irrigation + farming  Stop exodus of regional youth
  • 9. A ‘QuadrupleBottom line’Approach1. Environment2. Economics3. Social+community4. Carbonemissionreduction
  • 10.   Knowledge of living with extreme heat conditions  Water distribution conservation system  Traditional ambient architecture:   materials, construction techniques, layout, ventelation  Community cohesion  Strong political will  Agency Support  Unique, diverse and attractive landscape  Rich craft production  International Access: Airport Agadir
  • 11.   Relatively remote and pass through region  Unknown as a tourism destination and inadequate marketing  Limited hospitality services  Loss of creative youth and technical skills  Loss of oasis production capacity  Community fear and insecurity  No sustainable tourism initiatives  Little access to climate change training
  • 12. Attractive Resources Market Serious interest Climate Stakeholder Change Support + Impacts Political will Tradition Carbon Access toknowledge on living with Responsible current green Destination technologies extreme heat
  • 13. TATA Destination Carbon Reduction Principles • Solar panels • Cycling • Ceiling Fans • Hiking • CFL • Walking • Operations Manuals • Mule/horse • Retrofitting • Waste Management Facilities Tours Purchase Procedures Training • Bulk purchasing • New technologies • Local buying • Green management • Organized travel and • Material sourcing pick-up • Climate adaption • Recycled materials • Manuals techniques
  • 14. • Climate Change Visitor Interpretation Center (Tata) • Destination oriented Green Marketing + Certification • Green management training and manuals (owners, operators, authorities)Phase I • Carbon free touring packages (cycle, mule, oasis walk) product development • Expanded Trail planning and development • Green Technology Fund (Solar panels, water recycling, • Regional Purchasing Policy (Bulk buying, local purchasing)Phase II • Employee responsible hospitality service training • 2030 Carbon Neutral Action Plan • Low carbon accommodation (bivouac, restored Kasbahs) • Carbon reduction award programPhase III • Expand local food and furniture production (SME support)
  • 15. Carbon Neutral Destination in 2030 Carbon Neutral Action Plan (2015 – 2030) Carbon free tourism activities Local production and purchases Carbon offsets   Oasis expansion   Palm tree plantations Low Carbon accommodation and restaurants
  • 16. Sustainable TourismPolicy andImplementation ManualMeeting the challenge through knowledge andawareness
  • 17. James the children