Sustainable Tourism Workshop brochure

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Sustainable Tourism training programs and workshop brochure for ecoplannet

Sustainable Tourism training programs and workshop brochure for ecoplannet

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  • 1. T O U R I S M T R A I N I N G F O R T O M O R R O W Ecoplan:netTOURISM + TRAVEL Workshops PLANNING ❖ PRODUCT DEVELOPMENT ❖ MARKETING z Tourism Training for Your Development Program z Tourism has become an integral part of many donor development programs and is increasingly seen as a sector that contributes to poverty alleviation, environmental protection and capacity building PROVIDING TRAINING SERVICES TO USAID, UNDP OAS, IADB, WORLD BANK + CIDA , Ecoplan:net’s Tourism We have contributed to rural, Training (and Train-the- tropical, protected area, Trainer) Programs have for desert and coastal tourismSustainable Tourism the past 15 training from years, Romania toEcotourism + Green Management created Brazil to partnerships MadagascarRural tourism + Agro-tourism with many international More than agencies 5000Wine + Desert Tourism involved in participants economic have beenAdventure Travel trained, by development, poverty James,Educational Tourism throughout reduction and Asia, Africa,National Park and Protected Area Europe and the Americas. environmental andManagement Planning conservation projects.
  • 2. Supporting Your Development Objectivesecoplan:net workshops have been an integral part of many recent donor developmentprograms including:• GTZ’s Development of Hotel Apprenticeship Training Centers in Morocco (2008-2009)• USAID’s Romania Agribusiness Development Program (2005 -2006)• USAID’s LIFE Red Sea Sustainable Tourism Development Program (2006-2008)• Commonwealth Secretariat’s Ecocertification Best Practices and Guidelines (2007-2008)• UNDP’s SAPAN Program (Fight Against Desertification) in Morocco (on-going)• USAID’s Morocco Rural Tourism Development Program (2002- 2004)• USAID’s SAVEM (Conservation and Development Program) in Madagascar (1997-1999)• Organization of American States (OAS) Sustainable Development Initiative (Bahamas)• IADB’s Green Management and Ecolodge Development Initiative (Caribbean Region)• Commonwealth Secretariat’s Tour Product Development + Ecotourism Series (Caribbean)• Conservation International’s Ecotourism Initiative in Brazil and the Philippines• Canadian Museum of Nature’s Biodiversity Protection and Ecotourism Program Costa Rica• South Africa Tourism Association (SATOUR) EcoTour’94; National Ecotourism Initiative Workshop Structure The success of the workshop is based on a defined structure that encourages extensive participant interaction, sharing experiences and professional knowledge as well as the transfer of practical information, training materials and tools.The workshops have the following components: Presentation of information including trends, case studies, best practices, etc. Comprehensive and customized training workbook and support educational materials Group interaction, discussion, class presentations and 2
  • 3. TVET Hotel Apprenticeship TrainingJames was hired (2008) by Abu-Consult (Berlin) and GTZ to provide service forthe design, set-up and initial administration of CFA’s (Centre de Formation parApprentissage) or Apprenticeship Training Centers, for the hotel sector in majordestination in Morocco including Marrakech and Agadir. Apprentice training weredesigned and provided for four hotel activities including reception, housekeeping,kitchen and restaurant service. GTZ will continue the program to 2012. ! TECHNICAL SUCCESS AND APPRENTICE ASSISTANCE APPLICATION TRAINING The team was Six Training Centers ! responsible for assisting were created by late each new Centre with 2008 resulting in 300 RECEPTION PROGRAM all activities including apprentices, all of whom DESIGN the initial set-up, where placed in the Individual programs preparing the legal and respective hotels. GTZ were developed in decided to continue the cooperation with the successful program until HOUSE- initial participating 2011 which is projected hotels such as Accor. to result in another 12 KEEPING The program was CFA’s in all regions of divided into 20% Morocco. theory and 80% practical. KITCHEN administrative documents, training the facilitators, monitoring the progress, preparing RESTAURANT and evaluating the final apprentice exams.
  • 4. Thanh Hoa Destination Training ProgramThanh Hoa City and Province (Vietnam) is located travel industry, communities, and the Ben En Nationalapproximately 150Km south of Hanoi. Major Park staff.infrastructure projects supported by the AsianDevelopment Bank would enable this region to be A comprehensive training program including courserepositioned as a new ecotourism and cultural heritage content overview and structure was designed to meettourism destination. However there was a need to these new needs of the emerging Vietnameseupgrade the skills of 4 groups: the local authorities, destination. prepare a 5-year GUIDE COURSE marketing strategy including design and TRAINING MODULES launch of the website. General tour and speciality interpretive HANDCRAFT (nature, history + Cultural Heritage PLANNING Training workshops will culture) guides and + Ecotourism Destination and site be held throughout the community hosts will be Guide Training (area) planning process region, at the local trained in select villages a n d c r i t e r i a , t o u r community level, to and in Ben En National product (itinerary) Park. Their new skills Planning and development. project will complement the Tour and facility management new tour products that Development have been developed in the planning modules. Language training will Handcraft also be provided in Production expand the production English and Chinese. and marketing skills in embroidery, pottery, MARKETING basket making (rattan, Destination The 12-day marketing sedge), and weaving. Marketing + Plan program will be used to Preparation both train government staff on the requirements as well as
  • 5. Southern Africa Harmonized Accommodation Program Framework and Standards Workshop Johannesburg, SA (2011)At the request of RETOSA (Regional Tourism Organization of Southern Africa) and following thepreparation, by ecoplan:net of the Southern Africa Harmonized Accommodation GradingFramework and the RETOSA Accommodation Grading Standards, a workshop was designed forrepresentatives from the 14 nations from across southern Africa and the Indian Ocean.The purpose was to review the overall action plan for the launch of the Harmonized Grading Programas well as discuss, modify as necessary and confirm more than 1850 different standards in 3 components(quality assurance, responsible tourism, universal accessibility) for 6 categories of accommodation[urban hotel, resort, guest house, self service apartment, nature lodge, campground]. Following theworkshop the standards were endorsed by the ministers of tourism from each of the 14 nations. 1st Northeast Asia Cross-Border Tourism Forum Changchun + Hunchun, China, (2012) Following the preparation, by ecoplan:net, of 9 cross border tourism routes and itineraries, a workshop was prepared to introduce and discuss the results with representatives of Northeast Asia including Mongolia, China, Far East Russia, North + South Korea and Japan. A Memorandum of Understanding (MOU) was prepared and signed thus committing all national representatives to the ongoing planning, infrastructure development, training and marketing of cross border tourism in NEA.Bahamas Sustainable Tourism Guide AuditorTraining Workshop, Nassau, Bahamas (2011)ecoplannet was hired 2010, to prepare a Bahamas SustainableTourism Guide Certification Program including allsustainable and guiding standards, a certification managementstructure and certification process. 35 auditors were trained toprepare for the eventual assessment and certification of guidesthroughout the islands. The workshop focused on the individual sustainable tourism certificationstandards, technical requirements [particularly for flyfishing], general guiding criteria and the auditor’srole and contribution to the development of the certification program.
  • 6. Certification WorkshopsJames was awarded several challenging training contracts in 2007 and 2008 with aparticular emphasis on establishing development standards and certification within theecotourism and rural tourism sector. As the demand for environmentally responsibletourism services increases so too does the interest in ecolabels. Consumers are increasingconcerned about the impact of their travel on the environment and they want to associatewith those suppliers and operators that minimize their foot print. Botswana Green and Ecotourism Certification Auditor Training Program Following the preparation of the Botswana Green and Ecotourism Certification Program, James was asked to design and deliver a training program to the Botswana Tourism Board Auditors and Quality Assurance Committee. Since the auditors were existing BTB employees, responsible for rating the nations facilities, the focus was placed on reinforcing and explaining the rationale behindeach of the 250 criteria. Visits to select properties were also made to simulate the Green AuditingProcess.Morocco Rural TourismEco-certification Training WorkshopWinner: Tourism for Tomorrow Award (2009)Following the preparation of the award winning Rural Tourism Eco-certification Program, for the largest micro finance foundation in Morocco,James was hired to design and deliver an intense 1-week trainingprogram for the field agents from across the country. The foundation had more than 600 small accommodationclients and many are eager to apply for certification. This was the first such training in Africa.
  • 7. Travel Trade WorkshopsROMANIA WINE TOURISM PACKAGING AND MARKETING WORKSHOPecoplan:net designed a customized workshop for the Wine Growers and Producers of VranceaCounty, Romania. The workshop included a mix of 30 winery and guest house owners, touroperators and travel agents. Participants were introduced to the market profile of theinternational wine tourist and then they developed a series of local packages that could bedeveloped within the next 2 years. An emphasis was placed on market-ready tour itineraries,promotion to the tour operators and expanding the ‘cellar door ’ experience.ECOTOURISM TOUR the traditional agricultural production GUESTHOUSEPLANNING AND OPERATOR techniques. Emphasis RURALPRODUCT PACKAGING was also placed on PRODUCT WORKSHOP promoting the organic DEVELOPMENTDEVELOPMENT • Romanian National farming as well as• Romania + MARKETING Association of regional and cultural Ecotourism Travel Agents heritage resources for • National Association (AER) (ANAT) Brasov County DMA. Association of and the National Park Service Thirty tour operators Rural, Ecological Individual itineraries were introduced to the and CulturalNew tour itineraries were prepared including market demand, product nest costs. A marketing Tourism (ANTREC)were prepared for development criteria strategy was developed The 4-day workshopregions as diverse as and step-by-step for each product. was designed to assistthe Danube Delta and procedures for rural accommodationthe Carpathian developing rural tourism operators agro-tourismMountains. Packages and ago tourism tourwere developed around to identify market products in Romania. demand and design andwildlife observation, Creative new packages promote a variety of 2 toprotection of the wolves, were developed by the 4 day packagescaving and bird participants to promote associated with theirwatching. such features as alpine individual guesthouses. wild flowers as well
  • 8. Tourism Branding Workshops Chemonics International for USAID and the National Tourism AuthorityRomanian tourism suffers from a poor image and including the benefits they offer to the current andlack of a clear and competitive brand. A workshop future tourist. Following the workshop, a detailedwas subsequently design for 45 tourism stake methodology was prepared by ecoplan:net .holders who represented the leadership in theRomania tourism sector. They included senior The report identified the necessary steps forofficials from the National Tourism Authority, developing a tourism brand for the country andtourism association directors, and major tourism diverse regions.operators. Romania assets were identified as how to brand their CHEFCHOUEN AGADIR region. Each group BRANDING, TOUR DESTINATION prepared a 5 to 7 day PLANNING ANDUSAID/Morocco itinerary including an TOUR PACKAGING MARKETING implementation and + MARKETINGRURAL TOURISM marketing strategy. The Rif Mountans, WORKSHOPDEVELOPMENT village culture, andWORKSHOP Delegates were also scenic Chefchouen, with Agadir is the majorSERIES asked to consider the destination in Morocco, its historic medina, offer training requirements in enormous potential for attracting 800,000MOROCCO RURAL order to implement the visitors annually. A international rural andTOURISM rural tourism products. spiritual (Sufi) tourism. regional rural tourismPLANNING Tour products and workshop was delivered services identified within to the travel trade toThis workshop was encourage local tourdesigned and delivered the workshop and were integrated into the new operators and hoteliersto the Ministry of Pays d’Accueil to consider theTourism RegionalDelegates. The 5-day Touristique or ‘Tourism development andsession introduced them Destination Region’ the promotion of ruralto the rural tourism first regional tourism tourism packages to thedevelopment potential development in surrounding territory.of their regions as well
  • 9. Rural Tourism TrainingNATIONAL RURAL TOURISM (Desert and Mountain) +AGRO-TOURISM WORKSHOP SERIES UNDP and Morocco’s Secretariat for Rural Development (SAPAN)The SAPAN program identified rural tourism as part of their strategy for poverty alleviation andthe fight against decertification. Consequently ecoplan:net was hired to design a trainingprogram that would reflect several environmental conditions in Morocco including mountains,coastlines and desert. Programs were offered in Tan-Tan, to meet the needs of the AtlanticSahara environment as well as in Ifrane which focused on mountain cultures and resources.Most participants were regional agricultural representatives who were working daily with thedifficult conditions of rural Morocco. They used the planning tools offered in this workshop toassist in the development of an alternative rural economy. RURAL AND NOMADIC TOURISM PRODUCT PLANNING: Morocco UNDP and the Agency for Social Development The program was offered in North Eastern Morocco (L’Orientale). Participants came from the many economic development and community associations representing a variety of different stakeholders including the nomadic tribes living in the region and on the border with Algeria. Participants were introduced to the profile of specialtyEuropeans markets that are interested in Indigenous, Nomadic tourism and desert tourism.Consequently they were able to design tourism packages services and interpretive programsthat responded to the market conditions, local cultural and natural resources while protectingthe social fabric of the
  • 10. Ecotourism Planning WorkshopsEcoplan:net delivered what is generally considered the first international ecotourism planningworkshop, in 1992, for the Banff Center For Management (Alberta). Since then more than 45workshops have been offered world-wide. The Ecotourism Train-the Trainer program prepared forCaribbean Commonwealth Nations received the prestigious Green Globe Achievement Award in1997. As well the ecotourism training program delivered for Conservation International, in Brazil, wasconsidered a ‘Best Practice’ by the World Tourism and Travel Human Resource Council. The followingare a sample of the many workshops that have been delivered in the past 15 years.Parks Canada Ecotourism Planning WorkshopEcoplan:net facilitated a 3-day intensive training session for 50 interpretive officers from acrossCanada and northern US who were attending the annual Interpretation CanadaConference sponsored by the Canadian Park Service. Special emphasis was placed onthe educational values of ecotourism and the role of quality interpretive services.Province of New Brunswick Ecotourism ProductDevelopment and Marketing Symposium, CanadaA weekend workshop, sponsored by the Ministry of Tourism, introduced ecotourism concepts andcriteria to the provincial travel trade and government officials. Participants were provided with aworkbook that enabled them to design individual ecotourism packages for their companies. A NewBrunswick Ecotourism Code of Responsible Practice (CoRP) was prepared and widely distributed.Philippine National Ecotourism Product Development andMarketing Training ProgramA 3-day session was provided for all delegates attending the National Tourism Conference in Manila.The session was designed for the community tourism delegates that came from the village and tribalgroups in the country as well as for the numerous local elected officials including mayors and severalgovernors.Hawaii Ecotourism, Planning, Product Developmentand Marketing Workshopecoplan:net was hired by Pacific Rim Conferences of Hawaii to conduct Hawaii’s firstecotourism training workshop. More than 45 operators, politicians, academics and governmentrepresentatives attended the session in Kona (Big Island).The workshop resulted the preparation of the Kona Island Ecotourism Development Strategyincluding the design of six all-inclusive island-wide ecotour packages and marketing
  • 11. Island of Exuma (Bahamas) Marine and CoastalEcotourism Planning + Product Development WorkshopThe 5-day program was prepared for the Commonwealth Secretariat and the Ministry of Tourism aspart of a Exuma Coastal Zone Management Plan prepared by ecoplan:net. The focus was onisland and marine ecotourism product development and marketing. Special emphasis wasplaced on identifying environmental protection practices, particularly for hotels and resortsthat would allow the Island to be positioned as a ‘responsible’ tourism destination. More than40 participants attended from across the Outer Islands. Brazil Train-the-Trainer Regional Ecotourism Planning (16-days) Ecotourism training was offered, over two years, at the Intervales Ecological Reserve (east of Sao Paulo), for Conservation International and EcoBrasil. Participants came from each of the 8 provinces across Brazil and were certified by ecoplan:net as national ecotourism trainers. They eventually went on to train more than 2000 Brazilians. The program was selected as an international ‘Best Practice’ training program by the WTTC Human Resource CouncilMadagascar Ecotourism Planningand Product Development WorkshopSeries (Tuléur and Nosey By)Following the facilitation of Madagascar’s first NationalEcotourism Symposium (for The International EcotourismSociety), James was invited to return and deliver a seriesof 5-day regional workshops in the south (Tuléar) and onthe island of Nosey By in the north. These USAIDsponsored programs were attended by more than 100participants and officially launched ecotourism in Madagascar.The workshops were part of the National Park and Protected Area (ANGAP) EcotourismDevelopment Strategy which was also prepared by ecoplan:net, for USAID’s SAVEM
  • 12. Oregon Governors Conference Seminars, USAOver a 3 year period, between 1993 and 1995, ecoplan:net delivered an intensive ecotourism andadventure travel product development and marketing seminar within the agenda of the annual OregonGovernor’s Conference. The session focused on teaching practical planning and marketing techniques.Participants included members of the Oregon travel trade, state planning and marketing officials andrepresentatives of national and state parks. They worked in small teams or 6 to 7 people with eachgroup preparing a tour product that would eventually be implemented by the private sector. The themeof the sessions varied each year (rural, wildlife viewing, marine) in order to provide new information ontrends and specialty markets to the delegates. Saskatchewan Provincial Ecotourism Product Development Workshop A 3-day weekend workshop was offered, in collaboration with the Saskatchewan Watchable Wildlife Association, to tour wholesalers, travel agents, lodge operators and outfitters during the preparation of the Saskatchewan Ecotourism Development and Marketing Strategy. The sessions helped ecoplan:net to both gain a better understanding of the provincial ecotourism resources as well as design 12 new ecotourism packages and itineraries.International Winter CitiesConference, Yellowknife, NWTEcoplan:net designed and delivered Canada’s first winter ecotourismconference for delegates attending this annual international event.Participants, who came from many nordic countries were introduced totrends in winter, Arctic and circumpolar travel.Emphasis was placed on designing cross country skiing, dog-sledding,wilderness survival and back-county touring as northern community-basedecotourism and aboriginal heritage
  • 13. EcoTour ‘94: South Africa Ecotourism Planning, ProductDevelopment and Marketing Training Workshop Seriese c o p l a n : n e t was commissioned by SATOUR (the South Africa Tourist Board) to design anddeliver 2, 5-day Ecotourism Planning and Product Development Workshops in the Transvaaland Cape Town Regions. This was South Africa’s first ecotourism training program. More than80 participants came from throughout Southern Africa including the adjacent countries ofNamibia, Botswana and Zimbabwe.A new Southern Africa Ecotourism Council was established during the workshops. Costa Rica International Biodiversity Symposium, San Jose e c o p l a n : n e t l t d . worked in collaboration with the Cana- dian Museum of Nature and Canadian Centre for Biodiversity Management to conduct several workshops, over 2 years, on the role of ecotourism in the protection of the biodiversity re- sources in Costa Rica. Emphasis was placed on developing tour products and services (e.g. ecolodges) that provided environmental education, created jobs adjacent to the pro- tected areas and contributed to minimizing the impact of tourism on Costa Ricas natural and cultural resources.EcoCaribe:Caribbean Ecotourism Train-the-TrainerWorkshop Series + Facilitators ManualSeven workshops were held in 1996 and 1997 for participants from the11 Commonwealth Caribbean Nations. More than 350 delegates attendedincluding national tourism directors, general managers of major Caribbean hotel chains, touroperators and secondary and post secondary educators. One session was devoted to a 12-dayecotourism train-the-trainer program. In 1998, the series was given the prestigious GreenGlobe Achievement Award, at ITB-Berlin and in 1999 the series was selected as one of the“Best Practices” by the World Travel and Tourism Human Resource
  • 14. Sustainable Tourism TrainingEcoplan:net is an international leader in offering Sustainable Tourism Training worldwide. The firstworkshop was prepared and delivered for Conservation International in Brazil and has been an onlineUniversity program, in Brazil, since 1998. The workshop has been incorporated into the preparation ofseveral national and regional Sustainable Tourism Development Policies. Palau (Micronesia) Sustainable Tourism Policy Development and Implementation Workshop As part of the preparation of Palau’s Sustainable Tourism Development Policies for the President of the Republic, a 5- day workshop was held for senior political officials (Governors and Senators), travel industry leaders, tour operators and PVA officials to prepare policy statements including implementation initiatives. The results were integrated into a final set of sustainable tourism development policies. Bahamas Ecotourism and Sustainable Tourism Development Policy Workshop and Manual This workshop 5-day was designed and delivered as part of the preparation of the Bahamas Sustainable Tourism Development Policies (winner of the 1996 Green Globe Achievement Award) and subsequently offered to the delegates from 11 Caribbean Nations (for the Commonwealth Secretariat). The workshop has been credited with establishing Sustainable Tourism principles in many locations within the Caribbean Region. The Economist magazine (January 1999) suggested that both the workshop and subsequent tourism development policies are “a model for small island states”
  • 15. Brazil Sustainable Tourism/Ecotourism PlanningTrain-the Trainer Workshop (14-days)The program, prepared for Conservation International (Washington) and EcoBrasil was selected asan international ‘Best Practice’ by the World Tourism and Travel Human Resource Council. Participants,who came from the 8 states of Brazil, first defined Sustainable Tourism in the national context and thenproceeded to elaborate all components of sustainable tourism development, particularly protected areaconservation and energy resource management. Qualified ecoplan:net trainers (24) who graduatedfrom the program eventually contributed to the training of more than 2200 Brazilians in all regions of thecountry. Grand Bahamas Island Sustainable Destination Planning A customized 4-day workshop was designed to expand the sustainable tourism products and reinforce the brand as major sustainable island destination. Participants included hotel and resort operators, the transportation sector and members of the GBI Tourist Board. A green team was created during the workshop to ensure the ongoing implementation of the recommendationAtlantic Canada and Nova ScotiaThis 5-day workshop was the first ever in Atlantic Canada andproved to be a catalyst for sustainable tourism and ecotourismdevelopment in Canada’s most popular Maritime destinationprovince. The session, organized by the Travel IndustryAssociation of Nova Scotia, attracted participants from coastalvillages, native communities, regional tourism attractions, theCanadian Park Agency and the Ministry of Tourism. On the last day of the workshop, a new GreenTravel Association was established to provide ongoing information on environmentally responsiblepractices to the travel
  • 16. National Parks and Protected AreasEcoplan:net has been providing training workshops to National Parks and Protected Areasfor the past 22 years in such varying environments as Morocco, Canada, Madagascar, andEgypt. The range of training programs include: a) Park and Protected ManagementPlanning, b) Protected Area Marketing Strategies, c) Site Planning and Interpretive TrailDesign, d) Ecotourism Development in National Parks and e) Assessing the Economic Valueof Protected Areas. The training programs have been provided to parks staff, protected areamanagers, local business operators (accommodation, tour operators, etc.) and NGO’s Andasibe National Park Management Planning and Zoning, Madagascar This National Park has the highest visitor level in Madagascar because of the proximity to the capital. Ecoplan:net was hired, by VITA, to prepare the National Park Management Plan as well as use the planning process as a model for management planning. The workshop was offered to management and staff from the national (ANGAP) and park level. A workbook (PLANGAP) wasprepared as a model for tourism development planning and resource management in protected areas.Ifrane National Park EcotourismPlanning Workshop, Morocco(4-days)Ifrane is one of the most popular ecotourism and nature basedtourism destinations in Morocco. The National Park, cool summermountain air and attractive communities make it a popular familydestination. Workshop participants included national park staff andlocal tourism operators. The Planning Workshop positioned thePark as a gateway to a variety of ecotourism products includingbird watching excursions, hiking treks, wildlife viewing and naturephotography.
  • 17. Souss Massa National Park Management Planning WorkshopSMNP has one of the most strategic locations in Aït Baha and used many of the recommendationsMorocco. It is locate approximately 25 km. south in that plan as a basis for the 3-day Planningof the beach destination of Agadir which attracts Workshop. The program addressed issues relatedmore than 800,000 visitors annually. An to adjacent resort development in the coastal zoneecoplannet Visitor Survey, for USAID, indicated as well as market demand for rural and nature-that 50% or arrivals wanted to visit the park. based tourism in Southern Morocco.Furthermore ecoplanner had prepared a tourismstrategy for the surrounding Province of Chtouka RANOMAFANA PACIFIC RIM AVAILABLE NATIONAL NATIONAL WORKSHOPS PARK PARK Madagascar’s first Pacific Rim National national park and Park on the west coast Park Management RIDING ecotourism planning of Canada, selected ecoplan;net to prepare Planning and MOUNTAIN NP workshop (4-days) was held in RNP as part of the Interpretive A 3-day Interpretive Policy planning workshop was the preparation, by Program for the new ecoplan:net, of the Visitor Interpretation provided to park staff Interpretation and participants from National Parks and Center. The mandate Planning and Protected Areas included a 3-day Interpretation Canada. workshop with park staff Visitor Centers Ecotourism Strategy for An ecotourism product USAID. to define the messages was designed around and associated services different themes and Site Planning messages. (trails, signs, A-V, etc). Process and Trail Design Training Needs Assessment
  • 18. Green Management StrategiesEcoplan:net can demonstrate a 15 year commitment to assisting the travel industry on becoming moreenvironmentally responsible. The green management training programs enable participants to developtheir own Corporate Green Strategy through the use of a comprehensive working manual that identifiesthe technical requirements and activities associated with preparing the companies environmental policy,undertaking an environmental audit, launching energy and water conservation, waste management andgreen marketing initiatives as well contributions to community and local conservation efforts Hawaii (Maui) Resorts Green Management Workshop and Manual Ecoplan:net designed and delivered Hawaii’s first Corporate Green Management Workshop for major resort operators from across Hawaii as well a several islands in the South Pacific (Guam, Samoa, Palau) and California. The program was sponsored by the State of Hawaii and Pacific Rim Conventions Ltd. in an effort to assist major resort operators to conserve limitedisland and marine resources and respond to increased market demand for environmentally responsibleproperties and operations.Bahamas Hotel and ResortGreen Management StrategiesThe 4-day workshops, held in both in Nassau and GrandBahamas attracted more than 80 participants from all themajor resort in the Bahamas such as Club Med, ComfortSuites and Marriott, The sessions were also attended byinsurance companies, airlines, and ground transportationcompanies eager to identify opportunities for cost savingsand initiatives to improve corporate responsibility to theirlocal community and
  • 19. Tour Operator Green Management TrainingEcoadventures Limited, Northern Canada’s leading ecotourism and adventure travel companyhired ecoplan:net to training their staff as well as business partners and suppliers (nativeoutfitters, park managers, guide services) to both assist the company in the development of itsGreen Management Strategy as well as the greening of associated companies. Companyemployees selected an environmental coordinator to direct the implementation of their field,base camp and office green management initiatives. WORKSHOPS TTRA- THE PHILIPPINES + SEMINARS TRAVEL NATIONAL RESEARCH ECOTOURISM INCLUDE CONFERENCE ASSOCIATION Preparation of an Environmental SEMINARS A green management A 1-day training session was offered within the Policy Ecoplan:net is seminar was designed frequently asked to offer annual national tourism and delivered, to TTRA conference in Manila. short 1/2-day seminars Energy and participants at the Participants included on green management annual North American operations managers Water for individual travel conference in Ottawa from both large city Conservations companies, national (1995). tourism associations, hotels as well as beach Techniques The presentation resorts and wilderness DMC’s and tourism and included statistics on lodges. James also Environmental environment customer demand for provided the conference Audit and Waste conference planners. environmentally opening keynote Management responsible properties address. and operators as well as components, structure Community and the process of Involvement and preparing a Tourism Green Marketing Corporate Green
  • 20. Tourism Investment + Business SeminarsPrivate sector investment in the tourism industry has become more rigorous and sophisticatedin the past decade. Both investors and governments agencies are eager to ensure thatdevelopment is profitable and products are market-driven. Tourism investment is not like otherreal estate ventures and requires considerable knowledge of the market conditions, product andvisitor services requirements and available investment and funding mechanisms. Theecoplan:net workshops bring the participants through all phase of preparing the feasibilitystudies, business plans and preparing the investment prospectus. American Centre for Management, New York, USA A 3-day intensive tourism investment program was offered to an international group of business leaders and investment managers within the AMC’s Business Management Degree Program. Participants were introduced to trends and issues affecting the tourism industry as well investor requirements and opportunity for public and private sector partnerships. A workbook was used to develop an investment strategy for a Caribbean Resort.Ecotourism InvestmentSeminar, Forteleza, BrazilAt the request of the Brazil Ministry of Tourism, selectinternational tourism planners, architects and operators wereinvited to Fortelaza to assist in the preparation of a nationalecotourism investment initiative. The ecoplan:net seminarfocused on the planning, technical considerations and private/public financing requirements of an ecolodge and associatedinfrastructure. Case studies from South and Central Americawere presented to
  • 21. University Training ProgramsJames has been a The original ecotourism at Simon Fraser Universidade online defrequent contributor to planning program, University (Vancouver). Visça (UoV) in Brasil.many university and considered to be thecollege tourism training first ever, was prepared The ecotourism The ecotourism seminarprograms. Course by James for the Banff program designed for series, originallymaterials prepared for Center for EcoBrasil and designed for thethe various workshops Management. That Conservation Government of thehave been distributed program was International was Bahamas wasboth online and in subsequently modified converted into an online customized for thetraditional lecture and for the Tourism credit course at the University of Calgaryseminar settings Management Program and Yale University. Yale University Simon Fraser Banff Center Universida University of Calgary University for Online de Canada Management Visça USA Canada Alberta Brazil Universidade years. More than 550 Banff Center design new package students have taken the tours. Materials from theOnline de Visça 13 week program and it for course have been has been a major Management distributed world-wideThis successful distant influence on Brazilian and printed in at leastlearning program has ecotourism The original Banff 10 languages.been available to development. program was designedBrazilians for over 13 in 1992 and became an The program continues instant success growing to be interesting for tour from a 2-day program operators in assisting once per year to a 5-day with the development program offered twice and marketing of new annualy. Private sector ecotour products. operators frequently used the sessions to
  • 22. Workshop Facilitator:! ! James MacGregor James has 37 years experience consulting to the tourism sector including national-state-provincial-municipal governments, private companies, NGOs, indigenous peoples organizations and communities. He has been project manager on more than 400 tourism and travel, human resource development and economic development assignments. He is an internationally recognized regional/community tourism, and protected area planner and educator in ecotourism and sustainable tourism development. Specific knowledge in- cludes: preparation and implementation of sustainable tourism development strategies and policies, community/regional tourism plans, market analysis, business plans/feasibility studies, green management strategies, ecotourism, and adventure travel product development, resort and ecolodge planning/ construction, international e-marketing and investment strategies, and sustainable tourism training program design and facilitation. James held senior management positions in several international consulting firms including SNC Lavalin, where, for 12 years, he was Director of the Inter- national Tourism and Economic Development Division. In 1992 he established ecoplan:net ltd., which became Canada’s leading sustainable tourism and ecotourism planning, marketing and training consulting firm. He is cofounder and partner in both ECOadventures Ltd. a leading Canadian ecotourism and adventure travel company and the Lake Matagami Ecolodge in Northern Québec. He has published numerous papers and is a frequent keynote speaker, lecturer and workshop facilitator in the Americas, Asia and Africa. The Sustainable Tourism Development Policies he prepared for the Bahamas received the 1996 Green Globe Achievement Award from the World Tourism and Travel Council. He was Chief of Party for the USAID/Morocco Rural Sustainable Tourism Development Program and currently operates a sustainable tourism planning and economic development consulting practice in Morocco with projects in Botswana, Romania, Egypt, India and the Western Sahara. The Morocco Quality Assurance Standards and Eco-certification program he designed was recently given the prestigious Tourism for Tomorrow Award (2009) from the World Tourism and Travel
  • 23. Testimonials + Contact InformationThousands of people in a dozen countries have consulting and training businesses in theirexperienced the ecoplan:net workshops. country or local community. The following testimonials attest to the impact of the trainingAt least 100 participants have returned from the programs on their life and businesses.workshop and set up their own tourismcompany and several have launched successful CONTACT “In a few short but “We worked hard, but in one week intensive days of INFORMATION training we have the sessions en- able us to prepare References + Cost launched a com- the most compre- prehensive estimates hensive policies in ecotourism the Pacific.” management plan.” Senator Earlston “There will be 2 eras in the Allan Seid history of Ecotourism in Government of the Mc Phee, Republic of Palau Sr. Manager, Brazil – before and after Bahamas this ecotourism successful “All our Club Med Ministry of workshop.” property manag- Tourism ers need to take email: Silvio Barros, this (Green Man- jmacgregor@ “This very com- Former Under- agement) work- prehensive work- Secretary of Tour- shop. I have only book will be valu- ism, Brazil been here for one able to my project day and I have officers, especially “All our people saved thousands in their community (aboriginal) need of dollars; thank tourism planning to be shown the you.” activities.” planning process as presented in Allain LaGrande, Nicky Newton, this tourism Manager, WEB SITE Manager, workshop.” Club Med, Zimbabwe Nassau, Bahamas Project Trust Chief Violet Pachano Cree Nation of