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Bing.com - The Decision Engine
 

Bing.com - The Decision Engine

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This is a brief overview of the Bing.com search engine platform. Presented on November 17th to the Vancouver Search Engine Marketing Group. Speaker on the topic was James Laitinen, Director of the ...

This is a brief overview of the Bing.com search engine platform. Presented on November 17th to the Vancouver Search Engine Marketing Group. Speaker on the topic was James Laitinen, Director of the International Internet Marketing Assocaition.

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  • Overview of strategy and selling with search engine marketing The change to personal search Bing.com a quick review of the “decision engine” Questions and Answers
  • Learn about some of the new features of Bing.com and how they may be valuable to use for your business. Gain a better understanding of the Bing.com decision engine and its growth potential Enjoy a beverage, and with the right answer to a question you’ll get a bonus top up! Participate, collaborate and share ideas.
  • We would like to encourage if people do have mobile devices or computers to engage in the conversation. Be positive make the best of your 140 characters to remember a point, or ask a question. Please do take pictures, make new friends and network within our conversation. It is a great place to do business!
  • an acronym for search engine results page, used in online marketing, esp. in the context of search engine optimization.
  • Ultimately, SEO is still SEO. Bing doesn’t change that. What you currently do to improve you search engine results for Bing.com will improve the results for the other major search engines. Bing’s new user interface design simply adds new opportunities to searchers to find what the information they want quickly and easily. They have also made some tools to condense information to make it easier to make decisions. For example, you can find through Bing.com a program called Cashback, and also Travel which helps you find information about flights. This benefits webmasters by driving more highly qualified traffic to them, making costly bandwidth usage far more efficient by reducing SERP bounces, and ultimately driving higher levels of customer satisfaction.
  • New York, N.Y., Nov. 11, 2009 - Experian®Hitwise® announced today that Google accounted for 70.60 percent of all U.S. searches conducted in the four weeks ending Oct. 31, 2009. Yahoo! Search, Bing and Ask.com received 16.14 percent, 9.57 percent and 2.62 percent, respectively. The remaining 52 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.10 percent of U.S. searches.Question to the audience....how many people are not thinking of taking advantage of Bing.com because of the numbers?It is interesting to note that these numbers we have here, are not yet a true representation of the Bing.com market.
  • Longer search queries, averaging searches of five to more than eight words in length, increased 3 percent between October and September 2009. Searches of eight or more words increased 4 percent. The same time period showed that shorter search queries - those averaging one to four words long - decreased 1 percent from month to month. Searches of one word comprised the majority of searches, amounting to 24.03 percent of all queries.There are three reasons that this trend is happening. Ultimately there are more people online in terms of information to search, and in terms of people searching for information. Secondly, more competition in keyword spaces as companies adopt more online practices, and last because with shorter key word phrases are not returning relevant results. This is where SEO can really impact and improve those results and help people find what they were looking for in the first place.

Bing.com - The Decision Engine Bing.com - The Decision Engine Presentation Transcript

  • IIMA Presents: Bing.com - The Decision Engine
  • Agenda
    • Overview of strategy and selling with search engine marketing
    • The change to personal search
    • Bing.com a quick review of the “decision engine”
    • Questions and Answers
  • Presentation outcomes
    • Learn about some of the new features of Bing.com and how they may be valuable to use for your business.
    • Gain a better understanding of the Bing.com decision engine and its growth potential
    • Enjoy a beverage, and with the right answer to a question you’ll get a bonus top up!
    • Participate, collaborate and share ideas.
  • Tweet like you mean it!
    • We would like to encourage if people do have mobile devices or computers to engage in the conversation.
    • Be positive make the best of your 140 characters to remember a point, or ask a question @jlate.
    • Please do take pictures, make new friends and network within our conversation. It is a great place to do business!
    Use this hash tag:
    #IIMA+VSEM
  • Lets give it a try!
    Ceili – an irishgaelic term meaning “a gathering of friends for song, dance & drink!” #IIMA+VSEM
    Use this hash tag:
    #IIMA+VSEM
    We will use this icon for our memory test prize tonight!
  • Caution
    Some jargon I plan on using
  • Overview of strategy
    How does Bing.com affect my SEO efforts?
  • Overview of strategy
    About the numbers and where is Bing.com going?
  • Overview of strategy
    Search is getting more complex.
  • Memory test!
    @EVERYONE
    Who can tell me what SERP stands for? #IIMA+VSEM
    Bing.com month over month growth? #IIMA+VSEM
    Bonus – who is in second place in total search volume for October 2009? #IIMA+VSEM
  • The change to personal search
    The start of solutions to help us find information
  • The Bing design team calls these pages categorized results pages. #IIMA-VSEM
  • 4
    1
    6
    5
    2
    Bing.com helps you find information faster! And gives your more options to present your information to the search engine. #IIMA-VSEM
    3
    7
  • Quick Tabs and Related Searches may occasionally appear to parallel each other, but they most often point to very different sets of content. #IIMA-VSEM
  • Bing.com is the only search engine that pays you to shop! #IIMA-VSEM
  • Methodology
    The research was conducted with 120 participants, in a lab, using eye-tracking
    studies and post session with Enquiro Research
    Search
    Campaign
    Search + Content + Display
    Search + Content
    Search + Display
    VS
    VS
    Display
    Campaign
    Display + Search + Content
    Display +
    Search
    VS
    Use the power of 3 to increase your results! #IIMA-VSEM
  • Methodology
    The research was conducted with 120 participants, in a lab, using eye-tracking
    studies and post session with Enquiro Research
  • Methodology
    The research was conducted with 120 participants, in a lab, using eye-tracking
    studies and post session with Enquiro Research
  • The Break-Up' – is about the relationship between an advertiser and a consumer. #IIMA-VSEM
  • If you have a product why are you not listed here! #IIMA-VSEM
  • Bing.com document preview feature helps engage searches based on organic results! #IIMA-VSEM
  • Document previews may show information from meta tag descriptions! #IIMA-VSEM
  • 1
    2
    3
  • Bing.com announces live feed to twitter
    Real time search
  • http://www.bing.com/twitter
  • The change to personal search
    For more information here are things not covered
    In detail the Bing.com Cashback program
    Visual Search
    Travel – flight & hotel information
    Instant Answers
    Best match
    If we have time we can do a quick live demo of these options
  • Bing.com a quick review
    What did we see in this presentation
    • The new interface to help surface search information quickly and efficiently to get you the answers to make a decision.
    • Bing.com can reveal search results in real time from Twitter.
    • Bing.com helps searchers gain more depth by using related and category search results from anonymous data.
    • Bing.com helps you learn more about relevant search results with the preview pane which prevents SERP bounces.
  • Bonus! Insider secrets….
    What does my site look like to Bing.com?
  • Search Engine Optimization Toolkit
    I love tools! They make life easier.
  • SEO Toolkit, what is in it for me?
    What the SEO Toolkit for IIS7.0 does?
    Improve the volume and quality of traffic to your Web site from search engines
    Control how search engines access and display Web content
    Inform search engines about locations that are available for indexing
    Site Analysis Features
    Robots Exclusion Features
    Sitemap and Sitemap Index Features
  • SEO Toolkit interface
    What the SEO Toolkit for IIS7.0 does?
  • SEO Toolkit presenting the analysis
    What the SEO Toolkit for IIS7.0 does?
  • Thank you for letting me present!
    Bing.com - The Decision Engine
  • Questions
  • Join us November 25th
    Applying Game Design for Business Success
    Use this hash tag:
    #IIMA+VSEM
    How to apply the well-proven principles of game design to make your business (marketing program, application) more engaging, and to produce concrete measurable business value.
    6:00 – 8:00 pm
    Vancouver SEM attendees received IIMA
    Member price for the event.
  • Don’t forget to sign up!
    • Sign up to receive your copy of the Bing.com webmaster guide, IIMA SEO Checklist and a survey regarding the presentation.
    • Sign up to receive your discount for the November 25th IIMA event featuring Ayogo Games. CEO, Michael Fergusson to present.
    • Sign up to receive the IIMA monthly newsletter.