Your SlideShare is downloading. ×
RTM Asia Netsuite Success Story
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

RTM Asia Netsuite Success Story

66
views

Published on

2 page PDF outlining the market entry success in Japan RTM Asia performed for Netsuite (NYSE:N)

2 page PDF outlining the market entry success in Japan RTM Asia performed for Netsuite (NYSE:N)

Published in: Technology

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
66
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Client Success Story: Comprehensive End-to-End Asian Market Entry Services Customer NetSuite, Inc. is the leader in on-demand business software suites and the fastest-growing software company in North America (source: Deloitte Fast 500 study). NetSuite enables companies to manage all key business operations in a single system, which includes accounting/Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Ecommerce. NetSuite is delivered as an on-demand service, so there is no hardware to procure, no large, up-front license fee, and no complex set-ups. Finally, NetSuite's patent-pending "real-time dashboard" technology provides an easy-to-use view into role-specific business information that is always up-to-date. For more information about NetSuite, visit: www.netsuite.com Challenge Even the fastest-growing software company in North America had challenges, namely how to expand into Japan, China and the rest of Asia without incurring massive costs for localizing such a complex product for use in those countries. With their recent expansion into the UK, NetSuite realized the incremental costs for not only the offices, employees, marketing and support were large, but in particular the amount of time, effort and cost to get the ERP portion of the product working properly with local standards was prohibitive. Being a pre-IPO startup with tight cashflow and the need to show a profit prior to their IPO, NetSuite needed to find a way to quickly establish their business in the world’s second largest ERP market after the US, without impacting cashflow and profitability. Challenges Being a pre-IPO startup with tight cashflow and the need to show a profit prior to their IPO, NetSuite needed to find a way to quickly establish their business in the world’s second largest ERP market after the US, without impacting cashflow and profitability. Solutions Comprehensive market entry analysis and market entry plans Business operations outsourcing Business establishment and executive recruiting Partnership development & funding Result Revenue in Japan alone is five fold over the previous year Asia as a whole has more than quadrupled in the first year of RTMAsia’s involvement Fund $23 million dollars from strategic partners in the region to fund their efforts there Overview of RTMAsia Solution After an initial engagement to assess the revenue and market potential for Asia, RTMAsia not only showed NetSuite executives a way to enter Japan sooner rather than later, but also that it was possible to make the entire exercise self-funding by orchestrating a combination of equity and go to market partnerships with leading Japanese companies. As a result, RTMAsia helped NetSuite raise more than $23 million dollars of funding that could be mobilized immediately to build the Japan product as well as hire the Japan sales and support team. Currently plans are in place to leverage the Japan success and product enhancements to enter the China and Korean markets. Copyright © 2006 Route to Markets Asia, Ltd. All rights reserved. Client Success Story: NetSuite, Inc.
  • 2. Client Success Story: CEO Quote We knew there was a large market opportunity for us in Asia but from prior experience we also knew that tapping the market could be very expensive, time-consuming and unpredictable. The RTMAsia team professionally and expertly guided us on all facets of our market entry: product requirements, market sizing, budgeting, partner selection, fund-raising, subsidiary formation, hiring and operations-literally everything! The RTMAsia team worked seamlessly as part of my extended executive team, which minimized my and my team's workload throughout. In the end it is very clear to me that working with RTMAsia saved us enormous amounts of time, effort and money and there is no doubt we achieved our goals more quickly than we could have on our own. Zach Nelson, CEO, NetSuite, Inc “The RTMAsia team professionally and expertly guided us on all facets of our market entry: product requirements, market sizing, budgeting, partner selection, fund-raising, subsidiary formation, hiring and operations-literally everything! ” Zach Nelson, CEO, NetSuite, Inc What RTMAsia Provided After completion of an initial market entry analysis exercise, RTMAsia was awarded a long term engagement to build and drive NetSuite’s Asia business on an outsourced basis. The scope of the work performed included: Comprehensive market entry analysis and cost assessment by country Creation of detailed market entry plans, budgets and board presentations Product localization needs analysis, product plan development and outsourcing partner screening and management Channel partner screening, recruiting, contract negotiations and day-to-day management Coordination of executive visits, press conferences, marketing events, campaigns and leads. Local language website development assistance Virtual office, staffing and bookkeeping services Company formation, tax and legal document filings with the authorities Employee recruiting, onboarding, benefits management and related services Investment package development, strategic partner recruitment and end-to-end management of the negotiation process (over $23M raised to date) The Results By leveraging RTMAsia’s services, NetSuite has accelerated its time-to-market and revenue by more than 2 years and has received more than $23 million dollars from strategic partners in the region to fund and accelerate their go to market efforts in Japan. As a result, revenue in Japan alone is up five fold over the previous year and Asia as a whole has more than quadrupled in the first year of RTMAsia's involvement. This enhanced presence in Asia has made NetSuite, Inc., naturally appear more valuable to investors in the crucial run up their IPO on the NASDAQ. info@rtmasia.com Web site Route to © 2006 Route Ltd. CopyrightMarkets, Asia to Markets Asia, Ltd. All rights reserved. Contact us www.rtmasia.com Client Success Story: NetSuite, 2 Client Success Story: NetSuite, Inc. Inc.

×