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RTM Asia - Mindjet Success Story
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RTM Asia - Mindjet Success Story

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  • 1. Client Success Story: Comprehensive End-to-End Asian Market Entry Services Challenges Customer Mindjet, LLC is the leading provider of applications for mind mapping and interactive visual collaboration. Its award-winning products are revolutionizing the way people engage with information, ideas and each other. More than 1.5 million people (including executives, managers, engineers, salespeople, marketers, strategic consultants, business analysts and administrators in nearly every industry) use Mindjet MindManager to save significant amounts of time, conquer information overload, and become more productive. Companies and individuals around the world use Mindjet’s powerful built-in collaboration capabilities to build strategic plans, run effective meetings, hold insightful brainstorming sessions, manage projects and succeed with almost any business or personal productivity challenge. For more information about Mindjet, visit: http://www.mindjet.com Challenge Established in the mid-1990’s, Mindjet had established itself as the leader in the mind mapping and interactive visual collaboration market in the US, key countries across Europe and had begun selling a localized version of its flagship Mind Manager product in Japan, the 2nd largest software market in the world. With only a handful of niche resellers targeting a small subset of Japanese and no direct presence, Mindjet’s challenge was how to rapidly grow their product penetration in the Japanese market by establishing a well recognized brand, broadening their distribution channel and differentiating themselves as the leader in the Mind Mapping market space. The leading vendor in Mind Mapping software needed to relaunch their Japan business, diversifying from a handful of boutique resellers to establish a comprehensive country wide distribution network and establishing a brand presence in Japan. Solutions  Turn-key business planning and outsourcing services in Japan  Distribution and channel network establishment, management and ongoing sales operations  Local subsidiary establishment, payroll management, executive recruitment and virtual office services  Full RTM executive management of Japan business including all employees in the Japan operations Result Overview of RTMAsia Solution Mindjet engaged RTM Asia in May of 2007 to assist in the establishment of their Japan business entity and accelerate their revenue growth in Japan, initiating a comprehensive sales, marketing and operations outsourcing relationship where RTM Asia assumed responsibility of Mindjet’s Japan business expansion including strategic planning, product support, partnership development as well as all sales and marketing activities. As part of the engagement, RTM Asia quickly assembled a high caliber team of professionals with a range of experience in the Japanese software market and extensive channel relationships, rapidly expanding Mindjet’s distribution outlets to include the Softbank and Marubeni, the two largest software and I.T distributors in Japan as well as expanding the market awareness of Mindjet’s products via extensive local media coverage and visibility in key retail and online channels such as BIC Camera, Yodabashi and Amazon Japan.  50% year over year revenue growth  Distribution and resale of Mindjet’s products through over 300 resellers in Japan  No.1 market share for Mind Mapping software in Japan VP Quote The RTM Asia team’s deep knowledge of the Japanese market and their extensive channel and media relationships have enabled us to quickly expand our business and solidify our position of a leader in the Japan Mind Mapping market. Throughout the engagement, the RTM Asia team has executed as a seamless extension to the Mindjet organization, managing all aspects of our Japan business and freeing us to concentrate on building great product and growing our other markets. -- Jon Wong, Vice President, Asia Pacific and Japan, Mindjet Copyright ©2006 Route to Markets Asia. Ltd. All rights reserved. Client Success Story: Mindjet, LLC
  • 2. Client Success Story: What RTM Asia Provided RTM Asia provided a comprehensive set of market expansion services to Mindjet. The scope of the work performed included:              An extensive market entry analysis and cost assessment. Comprehensive competitive analysis and timely reporting of market trends. Creation of a detailed market entry plan, budgets and executive presentations Creation of a new set of marketing collateral, retail boxes and packaging specifically suited for Japan. Contracted outsourced retail package manufacturer and day-to-day management of this relationship and overall production activities Channel partner screening, recruiting, contract negotiations and dayto-day management of channel partners Deployment of a fully outsourced sales and technical staff dedicated to the client’s business RTM Executive management of the Mindjet Japan team Coordination of executive visits, press conferences, marketing events, exhibitions, campaigns and leads. Local language website development assistance and advice, including a complete revamp and upgrade of the Japanese website and online transaction capability Strategic marketing services including channel marketing planning and execution, MDF and rebate programs as well as management of PR and corporate marketing strategy. Virtual office, staffing and bookkeeping services Assisted in implementation of systems and IT infrastructure in the Japan office Company formation, tax and legal document filings with the authorities Fully outsourced business management including all staff, business entities, channel and customer relationships The Results By leveraging RTM Asia’s services, Mindjet was able to rapidly accelerate their Japan business growth, establishing a subsidiary in Japan, signing several new strategic distribution partnerships and putting in place a seasoned sales and marketing team within months of the engagement. As a result, in the first year of RTM Asia’s involvement, revenue in Japan has grown more than 50% over the previous year, establishing Mindjet as the clear leader in Japan’s Mind Mapping software industry. Going forward, RTM Asia continues to work with Mindjet to further expand the penetration of its Mind Mapping product in mainstream enterprise usage, continually expanding Mind Manager’s role as a key productivity enhancer in Japanese businesses. Contact Us info@rtmasia.com Web site Copyright ©2006 Route to Markets Asia. Ltd. All rights reserved. www.rtmasia.com Client Success Story: Mindjet, LLC