Kryptanium overview 012114

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Overview of the Kryptanium platform created by Yodo1

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Kryptanium overview 012114

  1. 1. The  Force  Mul,plier  for  Mobile  Gaming   Confidential. © Yodo1. All rights reserved.!
  2. 2. Kryptanium,  The  Force  Mul5plier  for  Mobile  Gaming   Mul5ply  Reten5on   Mul5ply  User  Interac5ons   Mul5ply  Distribu5on   Mul5ply  Mone5za5on   Confidential. © Yodo1. All rights reserved.!
  3. 3. Mul5ply  Reten5on   Instant  In-­‐game  community   Share  screenshots   and  achievements   Get  Updates   Ask  Ques5ons   Find  Other  Players   Share  Tac5cs  &  Tips   Confidential. © Yodo1. All rights reserved.!
  4. 4. Mul5ply  User  Interac5on   Turning  single-­‐player  games   to  Mul5player  games   Request  Friends  for  Help   Compete  with  Friends   Social  GiKing   Invite  Friends  SNS   Confidential. © Yodo1. All rights reserved.!
  5. 5. Mul5ply  Distribu5on   Crea5ng  a  founda5on  for  a  specialized  Social  Network  for  Gamers  only   So  that  every  Kryptanium-­‐Enabled  Game   Becomes  a  Distribu,on  Channel   Confidential. © Yodo1. All rights reserved.!
  6. 6. Mul5ply  Mone5za5on   Live  Events  &   Tournaments   Push  No5fica5ons   In-­‐Game  Promo5ons   Confidential. © Yodo1. All rights reserved.!
  7. 7. Coming  Soon:  Friends  List   Creates  A  Social  Network  of     “Friends  that  You  Play  Games  With”   Confidential. © Yodo1. All rights reserved.!
  8. 8. Coming  Soon:  Social  GiKing  and  Leaderboard   Compete,  Interact  With  and  Help:   “Friends  that  You  Play  Games  With”       Enables  Cross-­‐Game  Social   Interac5on,  GiKing  and  Rewards.       i.e.    “Your  friend  Spencer  from  Ski  Safari  has  invited     you  to  play  Cavemania,  join  now  to  get  10  free  gems”.   Confidential. © Yodo1. All rights reserved.!
  9. 9. Results   100%  Adop5on  Rate   Players  use  the  in-­‐game  community  1+  ,mes  per  game  session             Players  open  Community  SDK     2.2  5mes     per  game  session   Confidential. © Yodo1. All rights reserved.!
  10. 10. Results   100%  Adop5on  Rate   Players  use  the  in-­‐game  community  1+  ,mes  per  game  session     11%  Cross  Promo5on  CTR   Average  cross  promo,ons  click  through  rate  (clicks/impressions)             Total  Clicks:   192,000   Average  CTR:   11.3%   Confidential. © Yodo1. All rights reserved.!
  11. 11. Results   100%  Adop5on  Rate   Players  use  the  in-­‐game  community  1+  ,mes  per  game  session     11%  Cross  Promo5on  CTR   Average  cross  promo,ons  click  through  rate  (clicks/impressions)     High  Community  Interac5vi5es   Between  Players           5.5%   User  Registra,on  Rate,  with   36,000  registered  community   users     18,000  Discussions  posted   8,000  Screenshots  shared     Confidential. © Yodo1. All rights reserved.!
  12. 12. Results   100%  Adop5on  Rate   Players  use  the  in-­‐game  community  1+  ,mes  per  game  session     11%  Cross  Promo5on  CTR   Average  cross  promo,ons  click  through  rate  (clicks/impressions)     High  Community  Interac5vi5es   Between  Players     Increase  in  Reten5on   Average  7-­‐day  reten,on  Rate                   Increased  7-­‐day  reten,on  from   15.36%  to  25.03%   63%  Increases   Confidential. © Yodo1. All rights reserved.!
  13. 13. The  Force  Mul,plier  for  Mobile  Gaming   Confidential. © Yodo1. All rights reserved.!

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