UX BASIS is a process and a set of tools to help your organization engage with your users through the online products that you develop. By building an experience around the user, it will enable you to answer their needs whilst ensuring the needs of your business are also fulfilled.
Evidence based design creates a greater value for your business and also encourages collaboration between your teams and results in knowledge sharing between individuals.
This talk was given at a meeting of web project managers (organised by J.Boye) in May 2010.
Clipping is a handy way to collect important slides you want to go back to later.