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Usability
                          17 June 2009
                Interaction Design Day
               SIGCHI Copenhagen ITU

is dead...




James Kelway
Some background
Who am I?

Senior IA @




before that...
 designer
 coder
 art director
 design manager
 agency partner
”
    User centred
    design NEVER
    worked”




        flickr: Jesper Rønn-Jensen
”
    ...what is clear to me
    now is that there is
    no such thing as an
    information
    architect”




                             flickr: Jorge Arango
The landscape
2006
We are
social




         flickr: Seite-3
We are
networked




            Flickr: luc legay
Geek is
becoming
mainstream




             flickr: juliaroy
You are
(mostly)
here
...and
(maybe)
here
Context
The context of our
experience makes
it unique




         flickr: bright star
Context defines
how usable the
experience
needs to be



                  flickr: jaremfan
The mobile is a
social object that
also is anchored
in a context




                     flickr: Phil Hilfiker
Who we are, will
influence what we
see and how we
use it




        flickr: premasagar
Relevance
Context and the relevance
to the user has surpassed
usability as the most
important factor of web
design and strategy




                             flickr: aleksiev
My world
flickr: matt hamm
Usability is dead...
Usability is dead...
Facebook              TweetDeck




           Tweetie
                     Twitter
Multiple places and
multiple mediums
Technology is
relevant
to the individual

           flickr: hichako
Interfaces are becoming more adaptive
Behaviour
Usability is dead...
Our
behaviour
defines
our work




            flickr: julianbleeker
It benefits us to
know WHY we
think like we do




                    flickr: toyfoo
flickr: nicolasnova




                      changes everything
Usability is dead...
The web
Our challenge is that our work
is becoming more complex
                     The challenge is our
                       work is becoming
                       more complex




                                  flickr: kingofjive
flickr: Will Lion
Usability and user centred design will
be stretched and changed by these
developments



                                flickr: nerovivo
The web is
not a medium
It is everywhere
                         Shift




Image: Fibre Design UK
What can we do?
Collaborate more




                   flickr: toyfoo
Usability is dead...
Use appropriate tools
Build a relevant experience
not a prescriptive one
                              flickr: photolovesyoutoo
Experience wins




           flickr: cogdogblog
Be flexible
Be culturally aware

                 flickr: jerome sadou
Give meaning beyond
an interface



                      flickr: thinkmobi
Summing up
UX is a solution
and a process...




                   flickr: pieterbaert
...and Usability is more alive than ever
Thank you


jk@hellogroup.com
www.hellogroup.com
Blog: www.userpathways.com

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Usability is dead...