Social Media in marketing and communications

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A talk (with audio - allow for stream time!) for the Danish Industry's network for marketing and communications leaders about social media and the impact on their business.

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  • Users move between modes of behaviour, interaction and even personality on the web.Each one of these sites are a different element of my personality online, work, friends, groups.
  • This gives rise to the view, that a person, product or object no longer exists in one place, or in one medium. But exists simultaneously in multiple waysIn other words the context of the experience makes it unique to us and as a result the usability of an interaction becomes redefined.Usability itself is becoming less of a focus as the many different ‘worlds’ we inhabit each have a particular look and feel
  • Social Media in marketing and communications

    1. Social media in organisationsMarketing and other communications<br />
    2. Business before 2.0 <br />The business<br />Users/customers<br />The business website<br />Interaction<br />
    3. Business after 2.0<br />The business<br />User reviews<br />The business website<br />
    4. Who is James Kelway<br />?<br />
    5. Web 1.0 view<br />
    6. Nationality...marital status...children....<br />
    7. Education…<br />
    8. Work…<br />
    9. ...and if you Googled my name back in 2000....<br />
    10. Identity 2.0<br />
    11. Cogito ergo sum has become<br />I <br />blog<br />Tweet<br />Facebook<br />Youtube<br />flickr <br />therefore I am<br />
    12. 2.0 identity changing the media landscape<br />
    13. The new vs. the established media world<br />vs<br />
    14. The new vs. the established media world<br />vs<br />
    15. The new vs. the established media world<br />vs<br />
    16. What good is a web page?<br />
    17. Deportalised content<br />TweetDeck<br />Facebook<br />Tweetie<br />Twitter<br />
    18. Social media is a part of internal corporate communication<br />
    19. The modern enterprise no longer communicates only through its PR department, but through its employees and deportalised services<br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br /><br />Deportalised services<br /><br />The business<br /><br /><br /><br /><br /><br /><br /><br />
    20. Your presence exists in multiple places and multiple mediums<br />
    21. Some examples<br />
    22. Deportalisation – spreading the message<br />
    23. Employees becoming ambassadors<br />
    24. Colleagues communicating<br />
    25. User generated content<br />
    26. Challenges<br />
    27. Be prepared to lose some control...<br />
    28. ... but regain some by participating in the conversation<br />
    29. Use channels to deliver key messages quicker <br />
    30. But make sure they are channels you can trust<br />
    31. Employees may compromise your company’s integrity<br />
    32. The organisation may not be 2.0 in its outlook<br />
    33. Do all employees interact with Social Media?<br />flickr: Hermés<br />
    34. Key takeaways<br />
    35. It isn’t just about technology...<br />It isn’t about technology<br />flickr: hichako<br />
    36. ...or the design style of a brand and its presence online<br />
    37. It is about conversations between you and your customers...<br />Make it personal!<br />flickr: Seite-3<br />
    38. ... talkingwithpeople and not talking topeople<br />Flickr: luc legay<br />
    39. It is your identity...<br />Det handler om identitet<br />flickr: steve_rhodes<br />
    40. …and its about organisation<br />
    41. Questions...<br />How does an organisation control social media use with regards to its company policy?<br />
    42. Questions...<br />How do we use these channels for our organisation?<br />
    43. Thank you!<br />jk@hellogroup.com<br />www.userpathways.com<br />www.slideshare.net/jameskelway<br />www.linkedin.com/jameskelway<br />www.twitter.com/jameskelway<br />

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