Social media in organisationsMarketing and other communications

Business before 2.0 The businessUsers/customersThe business websiteInteraction

Business after 2.0The businessUser reviewsThe business website

Who is James Kelway?

Web 1.0 view

Nationality...marital status...children....

Education…

Work…

...and if you Googled my name back in 2000....

Identity 2.0

Cogito ergo sum has becomeI blogTweetFacebookYoutubeflickr therefore I am

2.0 identity changing the media landscape

The new vs. the established media worldvs

The new vs. the established media worldvs

The new vs. the established media worldvs

What good is a web page?

Deportalised contentTweetDeckFacebookTweetieTwitter

Social media is a part of internal corporate communication

The modern enterprise no longer communicates only through its PR department, but through its employees and deportalised servicesDeportalised servicesThe business

Your presence exists in multiple places and multiple mediums

Some examples

Deportalisation – spreading the message

Employees becoming ambassadors

Colleagues communicating

User generated content

Challenges

Be prepared to lose some control...

... but regain some by participating in the conversation

Use channels to deliver key messages quicker

But make sure they are channels you can trust

Employees may compromise your company’s integrity

The organisation may not be 2.0 in its outlook

Do all employees interact with Social Media?flickr: Hermés

Key takeaways

It isn’t just about technology...It isn’t about technologyflickr: hichako

...or the design style of a brand and its presence online

It is about conversations between you and your customers...Make it personal!flickr: Seite-3

... talkingwithpeople and not talking topeopleFlickr: luc legay

It is your identity...Det handler om identitetflickr: steve_rhodes

…and its about organisation

Questions...How does an organisation control social media use with regards to its company policy?

Questions...How do we use these channels for our organisation?

Thank you!jk@hellogroup.comwww.userpathways.comwww.slideshare.net/jameskelwaywww.linkedin.com/jameskelwaywww.twitter.com/jameskelway