The top 20 UK Blogging sites has 33.2 million visitors in February
The world’s top 20 blogging sites had 822.9 million visitors in February
Over 120,000 blogs created every day – That’s one blog every 1.4 seconds!
1.5 million posts are left on blogs every day . . . Or 17 every second!
The growth from 35 to 75 million blogs took 320 days
Technorati found that the most linked-to blog on the internet was that of Chinese actress Xu Jenglei – 50 million hits
A blog is short for …. The Guardian weblog is a pick of the best journalism from around the web and the latest news about blogs and their authors. But it can come in many forms and for many reasons For internal comms: http://www.iaocblog.com/blog/_archives/2005/3/4/396555.html For personal purposes: http://qprreport.blogspot.com/ Special interest: Industry based: http://www.adrants.com/ Web Log
Allows you the opportunity to air your point of view and not the media’s
Blogosphere Audience Joe Bloggs blog Traditional Media
Because journalists are taking the time “ . . . There’s another amazing thing: In five years, I can count on one hand the number of PR people who have commented on my blog or reached out to me as a result of a blog post or story I’ve written in a magazine. How difficult can it be to read the blogs of the reporters you’re trying to pitch in?” David Meerman Scott, author of New Rules of Marketing and PR
Because blogs are the new press releases “ Millions of people read press releases directly, unfiltered by the media. You need to be speaking directly to them!”
No longer needs to be news that will only make the front page
News that appeals to a clients audience, not the journalist