Innovation and consumer trends feb 12
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Innovation and consumer trends feb 12

on

  • 375 views

Slides from my lecture at Nottingham Trent University.

Slides from my lecture at Nottingham Trent University.

Statistics

Views

Total Views
375
Views on SlideShare
172
Embed Views
203

Actions

Likes
0
Downloads
5
Comments
0

3 Embeds 203

http://jamesgraemer.wordpress.com 200
http://webcache.googleusercontent.com 2
http://www.365dailyjournal.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Innovation and consumer trends feb 12 Presentation Transcript

  • 1. hello.JAMES GRAEMER @jamesgraemerBRAND AND MARKETING ANALYST : : BOOTS
  • 2. Whyinnovate?
  • 3. “I actually think most clients in most companies of scale are taking theriskiest move possible by continuing to do exactly the same thing in aworld that is dramatically and profoundly changing more quickly thanit ever has.“If you’re doing the same thing you were doing two years ago andexpecting that to have the same result, with the consumer that we havetoday, the fragmented media environment that we have today, and therelationship consumers have with brands that we have today, that’shigh risk.” -Brad Jakeman, President, Pepsico
  • 4. how?
  • 5. technology consumersadjacencies competitors culture
  • 6. “If you never strike out, thenobviously you’re not swingingvery hard.” -PETER McDONOUGH, DIAGEO
  • 7. IMPACT INVESTMENT / RISK commercial adjacent disruptive communications sustaining technology iterative reactive systems
  • 8. commercial adjacent disruptivecommunications sustaining technology iterative reactive systems
  • 9. consumers - boomers technology - teens - the rest 1. adjacencies culture - thinking positive - beauty boosting 2. 3. - super concentratedcompetitors - beauty gadgets- shopping experiences
  • 10. UK population 2011 vs 2020 SOURCE : : FUTURE FOUNDATION : : ONS/nVision
  • 11. Boomers (50+)the most valuable generation in the history of marketing 70% amount of US disposable income under their control 50% off all consumer packaged goods spending through them 67% plan to spend more on their interests and hobbies after retirement 5% of advertising is directed at 50+ population in the US SOURCE : : NIELSEN and http://adcontrarian.blogspot.co.uk/2013/01/the-invincible-blindness-of-advertisers.html
  • 12. Young at heart SOURCE : : FUTURE FOUNDATION : : ICM/nVision, base: 501 women aged 60+
  • 13. The New Boomers
  • 14. Predisposed to Health and Beauty spending SOURCE : : FUTURE FOUNDATION : : nVision, base: 5000 online respondents, GB 2010
  • 15. TeensChanging the spending landscape Digital Natives : : Responsive : : Short attention spans : : Social without spam : : Freemium
  • 16. Early engagement with make-up SOURCE : : FUTURE FOUNDATION : : 979 online respondents 7-15, GB 2011
  • 17. Prioritising appearance SOURCE : : FUTURE FOUNDATION : : 1000 online respondents, GB 2010
  • 18. Online shopping : : new paths to purchase
  • 19. “Women today, whether they are 25 or 60, have a similar attitude to life.They want to be positive, energetic, independent, they want to celebratediversity - and they know that a 40 year old or a 60 year old doesn’tlook 25.I think there is a greater understanding and acceptance of that - andhow it impacts on the way women look and feel about themselves.” -Elizabeth Fagan, Marketing Director, Boots UK
  • 20. http://www.youtube.com/watch?v=29oAbjWtAek&feature=player_embedded
  • 21. Thinking Positive : : a new realism
  • 22. Thinking Positive : : Lifeproof beauty
  • 23. http://youtu.be/Zq-B_a_DOxg
  • 24. Beauty Boosting : : re-thinking sensory
  • 25. http://vimeo.com/47019108
  • 26. Super Concentrated : : Beauty Architecture
  • 27. Increasing consideration of surgery SOURCE : : FUTURE FOUNDATION : : 1000 online respondents, GB 2010
  • 28. Beauty Gadgets : : High Tech Solutions
  • 29. Delivery Devices : : Increasing Efficacy
  • 30. HARVEY NICHOLS : : BEAUTY BAZAAR
  • 31. MARKS & SPENCER : : PURE BEAUTY
  • 32. FRESH : : NEW YORKAESOP : : TOKYOBEAUTY EMPORIUM : : SINGAPORE
  • 33. consumers - boomers technology - teens - the rest 1. adjacencies culture - thinking positive - beauty boosting 2. 3. - super concentratedcompetitors - beauty gadgets- shopping experiences
  • 34. Other trends to explore... Trends Sources • Nutri- beauty • PSFK • Dermo-cosmetics • Mintel • Health is Beauty • LS:N Global • Beauty Supplements • L2 think tank • Craft beauty • Manufacturers • Ethical beauty • Blogs • Go shopping
  • 35. thanks.JAMES GRAEMER @jamesgraemerBRAND AND MARKETING ANALYST : : BOOTS