Innovation and consumer trends feb 12

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Slides from my lecture at Nottingham Trent University.

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Innovation and consumer trends feb 12

  1. 1. hello.JAMES GRAEMER @jamesgraemerBRAND AND MARKETING ANALYST : : BOOTS
  2. 2. Whyinnovate?
  3. 3. “I actually think most clients in most companies of scale are taking theriskiest move possible by continuing to do exactly the same thing in aworld that is dramatically and profoundly changing more quickly thanit ever has.“If you’re doing the same thing you were doing two years ago andexpecting that to have the same result, with the consumer that we havetoday, the fragmented media environment that we have today, and therelationship consumers have with brands that we have today, that’shigh risk.” -Brad Jakeman, President, Pepsico
  4. 4. how?
  5. 5. technology consumersadjacencies competitors culture
  6. 6. “If you never strike out, thenobviously you’re not swingingvery hard.” -PETER McDONOUGH, DIAGEO
  7. 7. IMPACT INVESTMENT / RISK commercial adjacent disruptive communications sustaining technology iterative reactive systems
  8. 8. commercial adjacent disruptivecommunications sustaining technology iterative reactive systems
  9. 9. consumers - boomers technology - teens - the rest 1. adjacencies culture - thinking positive - beauty boosting 2. 3. - super concentratedcompetitors - beauty gadgets- shopping experiences
  10. 10. UK population 2011 vs 2020 SOURCE : : FUTURE FOUNDATION : : ONS/nVision
  11. 11. Boomers (50+)the most valuable generation in the history of marketing 70% amount of US disposable income under their control 50% off all consumer packaged goods spending through them 67% plan to spend more on their interests and hobbies after retirement 5% of advertising is directed at 50+ population in the US SOURCE : : NIELSEN and http://adcontrarian.blogspot.co.uk/2013/01/the-invincible-blindness-of-advertisers.html
  12. 12. Young at heart SOURCE : : FUTURE FOUNDATION : : ICM/nVision, base: 501 women aged 60+
  13. 13. The New Boomers
  14. 14. Predisposed to Health and Beauty spending SOURCE : : FUTURE FOUNDATION : : nVision, base: 5000 online respondents, GB 2010
  15. 15. TeensChanging the spending landscape Digital Natives : : Responsive : : Short attention spans : : Social without spam : : Freemium
  16. 16. Early engagement with make-up SOURCE : : FUTURE FOUNDATION : : 979 online respondents 7-15, GB 2011
  17. 17. Prioritising appearance SOURCE : : FUTURE FOUNDATION : : 1000 online respondents, GB 2010
  18. 18. Online shopping : : new paths to purchase
  19. 19. “Women today, whether they are 25 or 60, have a similar attitude to life.They want to be positive, energetic, independent, they want to celebratediversity - and they know that a 40 year old or a 60 year old doesn’tlook 25.I think there is a greater understanding and acceptance of that - andhow it impacts on the way women look and feel about themselves.” -Elizabeth Fagan, Marketing Director, Boots UK
  20. 20. http://www.youtube.com/watch?v=29oAbjWtAek&feature=player_embedded
  21. 21. Thinking Positive : : a new realism
  22. 22. Thinking Positive : : Lifeproof beauty
  23. 23. http://youtu.be/Zq-B_a_DOxg
  24. 24. Beauty Boosting : : re-thinking sensory
  25. 25. http://vimeo.com/47019108
  26. 26. Super Concentrated : : Beauty Architecture
  27. 27. Increasing consideration of surgery SOURCE : : FUTURE FOUNDATION : : 1000 online respondents, GB 2010
  28. 28. Beauty Gadgets : : High Tech Solutions
  29. 29. Delivery Devices : : Increasing Efficacy
  30. 30. HARVEY NICHOLS : : BEAUTY BAZAAR
  31. 31. MARKS & SPENCER : : PURE BEAUTY
  32. 32. FRESH : : NEW YORKAESOP : : TOKYOBEAUTY EMPORIUM : : SINGAPORE
  33. 33. consumers - boomers technology - teens - the rest 1. adjacencies culture - thinking positive - beauty boosting 2. 3. - super concentratedcompetitors - beauty gadgets- shopping experiences
  34. 34. Other trends to explore... Trends Sources • Nutri- beauty • PSFK • Dermo-cosmetics • Mintel • Health is Beauty • LS:N Global • Beauty Supplements • L2 think tank • Craft beauty • Manufacturers • Ethical beauty • Blogs • Go shopping
  35. 35. thanks.JAMES GRAEMER @jamesgraemerBRAND AND MARKETING ANALYST : : BOOTS

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