INDEX• Quantitative & Qualitative• Methods and source of research• Purpose of research• Data gathering agencies• Self generated work• Research board BARB• Radio joint audience research RAJAR
Quantitative Quantitative data is more efficient, but may however miss contextual detail.Quantitative research is used to quantify data and generalize results. Data collected is usually illustrated by numbers and graphs. Quantitative research is used to illustrate the amount of work that has been produced in order for them to gain athorough understanding into a chosen topic or discussion. This method of research is often more time consuming and expensive as it involves having to give a rather elongated explanation relating to the topic of choice. QualitativeQuantitative research is recommended during earlier phases of research projects.Research is done to gain an understanding of underlying reasons and motivations. Data is in the form of words, pictures or objects. It is performed in order to uncover prevalent trends in thought and opinion. Qualitative research is used by students to demonstrate the amount of detail which they have looked into when researching into a chosen topic or discussion.
Primary research Primary research involves researching but with is no data available for theresearcher, meaning they have to start from scratch. Methods of collecting research can include designing questionnaires, collecting data from respondents and then analyse the result. As well as this researchers may undertake looking into other resources including focus panels, questionnaires and audience panels. Secondary researchWith secondary research, the researcher has the necessary data available now due to the surveys and methods conducted in the primary research task. This data is made available through looking into other publications or reports, including newspaper or annual reports of companies. Secondary research doesn’t take as much time as much of the data necessary is already available for the researcher, however resources are still looked into and can include things such as books, internet browsing, databases and media formats.
• Research is about looking into what people don’t already know. Often what people know, or think they know about something, is incorrect. Research must be undertaken in order to give people a more detail look, explanation and incite into a chosen topic or discussion of their choosing.• Audience research: Audience research is a method undertaken in an attempt to find out opinions and thoughts of a specific audience that relates to you chosen topic of study. Qualitative audience research engages with relatively small numbers of individuals in order to gain a complex, detailed and in-depth understanding of their experiences and response to watching a performance.• While quantitative research engages with larger numbers that have a statistical relationship to a population as a whole, qualitative research provides descriptions of the responses of particular audiences members to particular performances at a particular time and place.• Market research: Market research is a method undertaken which involves the researcher undertaking research into information about a chosen market or customer(s). Market research is for looking into what people want and why they want it. It can also involve discovering how they act. Once this research is carried out, it can be used to determine how to market a certain product.• Production research: Production research consists of undertaking specific research which involves looking into certain products or companies in order to gain a thorough understanding as to what their production is about, how the companies have gone about working with certain productions and why they have chosen to work with such productions.
Data gathering is a term used in order to relate to the gathering of research and information for a chosen topic.• Observations: The use of objective, third-party observers allows for the gathering of standardized qualitative data across multiple classrooms or sites.• Interviews: Interviews provide information about project strengths and weaknesses. Successful interviews often begin with a standard set of questions for the interviewee but allow for more in- depth questions to be answered about the project for the interviewer.• Focus groups: Focus groups help to determine the feelings, and way of thinking of people interested in a topic or project being discussed, regarding their experiences. Focus group participants are able to influence each other, which provides for a more natural environment, allowing for people to share information and therefore expand on their opinions and thoughts towards the topic of choice.• Portfolios: Portfolios are a specialised way of showing data collected in a large quantity that relates to a topic or project, it may be used to gain a more detailed understanding of a person abilities and improvement and, as a result are an attractive alternative to more traditional assessment approaches such as just standard data gathering or essays.• Surveys: Data gathered from surveys allow organizations to see different opinions given by people who have developed interest in the project and can suggest whether or not the project will or will not be successful.
• Self generated work is crucial in a research process for any topic being discussed as it proves that not only have you looked into the topic being discussed but that you have an understanding in the topic also. Self generated work can consist of short paragraphing that explains the topic you are discussing in detail but can also be made up of other aspects such as pictures, videos, audio material and records of events that have taken place which relate to the topic.• For example for my research I have chosen to research the latest James Bond film titles Skyfall. For my self generated work I would have to include work such as pictures from magazines, posters, videos from either interviews discussing filming or the storyline of the film or music that has been made for the purpose of the product.
BARB stands for broadcasters research audience board and are an organisationresponsible for providing official measurements of UK television audiences.BARB is responsible for providing information stating how many people watchvarious or specific channels on television. This includes programmes beingviewed, when they are watched and the type of people who are viewing thesechannels at any one time. Viewing data is collected every second and deliveredevery minute for channels that receive these programmes within the UK. Whenpeople agree to join the BARB panel their homes are all monitored electronically.Each piece of equipment that is connected to each TV set in the home is alsomonitored in this way, which looks at the equipment and determines which ofthe monitors currently being used by the owners to monitor the TV screen atanytime. Each television in one house is connected to its own meter which holdsan electronic record for the set allowing for the company to keep a detailedcheck and monitor on what programs and channels are viewed. The meter is asmall box which is put close to each television set and connected to it. The meterautomatically identifies the channel that is being watched by the panel member.
• RAJAR stands for radio joint audience research and measures by listening across all radio distribution platforms being tuned in to or listened including online. RAJAR has conducted extensive testing of electronic devices that capture listening, either by picking up signals within station transmissions or by matching captured audio against a database of all transmissions in order to check what stationed are being tuned into by listeners. This would allow measurement to capture both conscious and unconscious listening meaning they would manage to monitor who is actually listening to the stations they’ve tuned onto and who isn’t listening despite the fact they have tuned in, and would theoretically end listeners attributing their listening to the wrong station.
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