Alucine Sponsor Deck

aluCine Latin Media Festival & International Showcase November 20-29, 2008 Sponsorship Proposal

ABOUT ALUCINE aluCine is the largest Latin short film, video and new media festival in North America, screening over 200 cutting edge independent short films and videos of all genres: fiction, experimental, video art, animation, documentaries and installations. In Canada, our mission is to showcase the work of emerging and established Latin artists living in Canada, the USA, Europe and Latin America through our festival and cultural activities. Internationally, aluCine is committed to continue disseminating the work of Latin and Canadian media artists by organizing touring exhibitions in Latin America. Our commitment with this mission has inspired us to offer free video , sound and lighting workshops to members of the Latin and non-Latin youth community, who do not have access to production centers due to language and financial barriers aluCine is a model of complex and flexible development combining the organization of a culturally specific festival that questions the barriers of discrimination and non-representation that our community face with an international festival that showcases the best short films/videos in all genres, as well as disseminating a high percentage of experimental Latino and non Latino- a Canadian film/video works in Latin America, creating a North –South dialogue within the continent.

HISTORY OF ALUCINE Since its origins, aluCine is and has been run by Latina-o artists who show their work nationally and internationally and who are a vital part of the ever-changing independent art scene breaking down barriers on cultural and conceptual specificities. aluCine aims to create platforms of communication that foster dialogue amongst film/video and media artists, curators and audiences in Canada, Latin America and the world. aluCine is not a clear-cut, homogenous festival that hopes to represent just one voice, but a multiplicity of voices, visions and genres. Our programming combines the creative strength and the diverse aesthetic, conceptual, political and sexual preferences of First Nations, European, African, Asian, Jewish and Mestizo heritages and cultures encouraging critical thinking and public understanding of inclusion and diversity in media arts. Our support to the Latino-a artists community is an essential part in our programming. We are proud to invite you to visit the list of Latino-a and Canadian artists in general who had participated in aluCine since 1994. This support grows parallel to the number, quality and depth of the film/ video/ installations/ new media works produced by our community.

EVENT OVERVIEW Event date: November 20-29, 2008 Venue: National Film Board and other local theatre venues in Toronto

DEMOGRAPHICS James to input info from his demographic research.

ALUCINE PRE–EVENTS aluCine offers a variety of cocktails, parties, press conferences, working breakfasts, lunches and dinners with national and international guests, filmmakers, producers, jury members and audience. Be the host of one of them and take advantage of all the sponsor and advertising opportunities we present and those you might have in mind. Screen your company’s promotional clip during the entire event. Display posters, and banners in the venue of the event. Place a stand in the theatre or galleries where your own marketing representatives may hand out flyers or souvenirs during the event. Get your company’s name as the event sponsor in the catalog, including your company’s logo. Allow a representative of your organization to oficially open the event

ALUCINE LAUNCH EVENT

SPONSORSHIP Aware of the opportunity that offers more than 400 million Spanish speakers in the Americas and the growing arrival of them to Canada, we are proud of inviting you to be one of the sponsors and advertisers of aluCine - the largest Latin short film, video and new media festival in North America. aluCine screens over 200 cutting edge independent short films and videos as well as feature films of all genres: fiction, experimental, video art, animation, documentaries and installations made by Latin artists living in Canada, the USA, Latin America and Europe. Furthermore, aluCine has expanded its territory screening every year the best film and video from around the world, while disseminating the work of Latin and Canadian filmmakers and media artists in Latin America.

SPONSORSHIP With an estimated 25,000 person audience aluCine has captivated during the last 7 years - filmmakers, producers, other film festival, artists, students and film lovers, the festival has access to a wide variety of sponsorship opportunities that can help your organization, company or business reach possible new clients and new markets amongst the national and international Latino community, which have proven to be a demographic with high purchasing power and brand loyalty tendencies. We will bring your organization’s name to our screenings, events, Program Book, posters, postcards, website and event press. Distribution and visibility will be in places such as theatres, galleries, cinematheques, video stores, restaurants, bookstores and universities in Canada, US, Latin America Europe, Asia and Africa. Overall, aligning your brand with the aluCine has an array of different benefits. Please review our available sponsorship packages on the next pages, and contact us with any questions.

SPONSOR PACKAGES Category Exclusivity: Wine & Liquor Sponsor $20,000 •Exclusive pouring rights for Wine & Liquor within the festival Branding Benefits: •Inclusion in local and national newspapers and magazines •Inclusion in flash e-vite distributed to targeted email database •Logo inclusion on aluCine website (www.alucinefestival.com) with link to Sponsor website •Logo printed on all festival merchandise: t-shirts, posters, flyers, welcome banners •Full-page, full-color glossy advertisement in aluCine Program (10,000 copies) •Incorporation of Sponsor name into all press releases and event schedules •Ability to be exclusive liquor at aluCine monthly pre-events leading up to festival (5 events) Engagement and Activation Benefits: •Live stage recognition at festival •Signage (Banners and flags) throughout festival •Sponsor branded ambassadors within the festival •Illuminated and projected logo recognition throughout festival •Inclusion on red-carpet media wall in VIP lounge Business Development/Hospitality Benefits: •VIP limousine service available to/from airport upon arrival/departure •Product inclusion in VIP aluCine Gift Bag •10 VIP All Access festival tickets / 10 VIP gift bags •20 General admission day festival tickets •10 aluCine festival t-shirts

SPONSOR PACKAGES Category Exclusivity: Credit Card Sponsor $20,000 •Exclusive credit card sponsorship within the festival Branding Benefits: •Inclusion in local and national newspapers and magazines •Inclusion in flash e-vite distributed to targeted email database •Logo inclusion on aluCine website (www.alucinefestival.com) with link to Sponsor website •Logo printed on all festival merchandise: t-shirts, posters, flyers, welcome banners •Full-page, full-color glossy advertisement in aluCine Program (10,000 copies) •Incorporation of Sponsor name into all press releases and event schedules •Ability to be sponsor aluCine monthly pre-events leading up to festival (5 events) Engagement and Activation Benefits: •Live stage recognition at festival •Signage (Banners and flags) throughout festival •Sponsor branded ambassadors within the festival •Illuminated and projected logo recognition throughout festival •Inclusion on red-carpet media wall in VIP lounge Business Development/Hospitality Benefits: •VIP limousine service available to/from airport upon arrival/departure •Product inclusion in VIP aluCine Gift Bag •10 VIP All Access festival tickets / 10 VIP gift bags •20 General admission day festival tickets •10 aluCine festival t-shirts

SPONSOR PACKAGES Additional Sponsor Benefits (AMEX – Case Study) $20,000 American Express will be the official credit card accepted for the purchase of tickets, the food and art/crafts for the festival All credit card sales of food, arts and crafts, etc. will be offered first through offered American Express Ticket sales through Ticket Master will have a 10% discount for American Express purchases Branding as the “Official Credit Card” of aluCine Media Festival Card” American Express name & logo displayed and acknowledged as the title sponsor of title the festival, on all printed and electronic collateral relating to the event, including but not limited to: Pre-event direct mail campaign to all targeted GTA residents Pre- Email campaign Notices in the participating publications: Advertisements on the participating websites (with a direct link to American Express’ Express’ website) including Official aluCine website – www.alucinefestival.com Recognition during the event from the organizing committee as the “Official Credit the Card” Card” American Express will be provided six 10’x10’ canopy tents for the duration of the 10’ x10’ event American Express will be provided a database of all the other sponsors and vendors sponsors Option to hand out and display promotional material in all the featured countries featured Exclusive coverage from various media outlets covering the event Includes 50 passes to attend the 2008 aluCine Media Festival

SPONSOR PACKAGES Category Exclusivity: Beer Sponsor $20,000 •Exclusive pouring rights for Beer within the festival Branding Benefits: •Inclusion in local and national newspapers and magazines •Inclusion in flash e-vite distributed to targeted email database •Logo inclusion on aluCine website (www.alucinefestival.com) with link to Sponsor website •Logo printed on all festival merchandise: t-shirts, posters, flyers, welcome banners •Full-page, full-color glossy advertisement in aluCine Program (10,000 copies) •Incorporation of Sponsor name into all press releases and event schedules •Ability to be exclusive beer at aluCine monthly pre-events leading up to festival (5 events) Engagement and Activation Benefits: •Live stage recognition at festival •Signage (Banners and flags) throughout festival •Sponsor branded ambassadors within the festival •Illuminated and projected logo recognition throughout festival •Inclusion on red-carpet media wall in VIP lounge Business Development/Hospitality Benefits: •VIP limousine service available to/from airport upon arrival/departure •Product inclusion in VIP aluCine Gift Bag •10 VIP All Access festival tickets / 10 VIP gift bags •20 General admission day festival tickets •10 aluCine festival t-shirts

SPONSOR PACKAGES Category Exclusivity: Auto Sponsor $20,000 •Exclusive auto category sponsorship within the festival Branding Benefits: •Inclusion in local and national newspapers and magazines •Inclusion in flash e-vite distributed to targeted email database •Logo inclusion on aluCine website (www.alucinefestival.com) with link to Sponsor website •Logo printed on all festival merchandise: t-shirts, posters, flyers, welcome banners •Full-page, full-color glossy advertisement in aluCine Program (10,000 copies) •Incorporation of Sponsor name into all press releases and event schedules •Ability to be exclusive auto sponsor at aluCine monthly pre-events leading up to festival (5 events) Engagement and Activation Benefits: •Live stage recognition at festival •Signage (Banners and flags) throughout festival •Sponsor branded ambassadors within the festival •Illuminated and projected logo recognition throughout festival •Inclusion on red-carpet media wall in VIP lounge Ability to park three autos in front of festival entrance, in high visibility area Business Development/Hospitality Benefits: •VIP limousine service available to/from airport upon arrival/departure •Product inclusion in VIP aluCine Gift Bag •10 VIP All Access festival tickets / 10 VIP gift bags •20 General admission day festival tickets •10 aluCine festival t-shirts

SPONSOR PACKAGES Category Exclusivity: General Consumer $10,000 •Exclusive general consumer sponsorship rights within the festival Branding Benefits: •Inclusion in local and national newspapers and magazines •Inclusion in flash e-vite distributed to targeted email database •Logo inclusion on aluCine website (www.alucinefestival.com) with link to Sponsor website •Logo printed on all festival merchandise: t-shirts, posters, flyers, welcome banners •Half-page, full-color glossy advertisement in aluCine Program (10,000 copies) •Incorporation of Sponsor name into all press releases and event schedules •Ability to be sponsor aluCine monthly pre-events leading up to festival (2 events) Engagement and Activation Benefits: •Signage (Banners and flags) throughout festival •Sponsor branded ambassadors within the festival •Illuminated and projected logo recognition throughout festival •Inclusion on red-carpet media wall in VIP lounge Business Development/Hospitality Benefits: •VIP limousine service available to/from airport upon arrival/departure •Product inclusion in VIP aluCine Gift Bag •10 VIP All Access festival tickets / 10 VIP gift bags •20 General admission day festival tickets •10 aluCine festival t-shirts

SPONSOR PACKAGES aluCine Program Book Sponsorship With a fresh look and dynamic design, our Program Book is printed in English, Spanish and Portuguese, allowing you to reach a wider number of readers. It is the most comprehensive source of information about the Festival, becoming an ideal advertising space for organizations wishing to promote goods, programs and services to a diverse national and international audience. 10,000 copies are distributed to strategic locations in Toronto, and handed out during the Festival in the theatres, while 5,000 copies are mailed out to other Latino and short international film festivals in Canada, US, Latin America and a large number of countries in Europe, Asia and Africa. Inside Front Cover $1000 (10.75inches h x 3.75 inches w) Inside Back Cover $1000 One full page $800 (10.75inches h x 3.75inches w) Half Page $400 (5.375inches h x 3.75inches w) 1/4 Page $200 (2.6874 inches h x 3.75 inches w) Including your ad in our Program Book, aluCine's national and international audience, members and participants will have access to your commercial information for a minimum period of one year to a great deal price of six cents per reader. For more info or to E-mail ads, contact: aluCine Latin Media Festival Attn: ADS – Alexandra Gelis design@alucinefestival.com

SPONSOR PACKAGES Award Sponsorship Be an Award Sponsor and have a prize be named after your organization. Best Canadian Film $750 Best International Fiction Film $750 Best Documentary $350 Best Experimental $350 Best Women’s Film $350 Best Animation $350 Best Cinematography $350 Branding Benefits: •Inclusion in local and national newspapers and magazines •Logo inclusion on aluCine website (www.alucinefestival.com) with link to Sponsor website Sponsor Logo placed on award to be presented to winner •Quarter-page, full-color glossy advertisement in aluCine Program (10,000 copies) •Incorporation of Sponsor name into all press releases and event schedules

CURRENT SPONSORS

MEDIA SPONSORS

CONTACT For more info on aluCine sponsorship, contact: James Di Fiore (416) 219-0259 - Direct james@madflower.ca Nicholas Bacigalupo (561) 901-6158 - Direct nicholas@madflower.ca

Alucine Sponsor Deck

by James Di Fiore

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