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Understanding Social Customer Relationship Management

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This expansion on a graphic by our friends at GetSatisfaction helps car dealers to understand how social media is changing the ways we treat our customers.

This expansion on a graphic by our friends at GetSatisfaction helps car dealers to understand how social media is changing the ways we treat our customers.

Published in: Automotive

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Transcript

  • 1. Understand Social Customer Relationship Management
  • 2. What is Social CRM?
    We aren’t talking about the tool.
    We’re talking about a commitment that most have already made. You manage relationships that you have with your customers past, present, and future. Most use a CRM or Lead Management tool to make it happen.
    Alone, these tools are worthless. No matter how automated, how simple-to-use they are, true customer relationship management requires effort.
    Social CRM is no different, as our friends at GetSatisfaction demonstrate…
  • 3. What is Social CRM?
  • 4. What is Social CRM?
  • 5. What is Social CRM?
  • 6. What is Social CRM?
  • 7. How Do Car Dealers Apply This Knowledge?
    • Remember that social media is not just a broadcasting tool. This isn’t radio, television, or anything else that you’ve ever used in the past. Social media users (and the group is growing) demand a reason to engage with you.
    • 8. People like rewards. The “reason” to engage doesn’t always have to be an incentive, but it certainly helps from time to time.
    • 9. Your customers and potential customers have a voice as has been demonstrated through reviews and other social media formats. Being customer-centric in practice even if your CRM tools are company-centric will help you to create real relationships that turn into real sales.
  • Check out our blog!
    http://blog.tkcarsites.com
    8
    Copyright © 2010 TK Carsites. All rights reserved. www.tkcarsites.com
  • 10. JD RuckerDir. of New Media
    TK Carsites
    jrucker@tkcarsites.com
    Twitter: @0boy
    CONTACT INFORMATION
    800.899.7791

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