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Sk8 expo 2013 presentation
Sk8 expo 2013 presentation
Sk8 expo 2013 presentation
Sk8 expo 2013 presentation
Sk8 expo 2013 presentation
Sk8 expo 2013 presentation
Sk8 expo 2013 presentation
Sk8 expo 2013 presentation
Sk8 expo 2013 presentation
Sk8 expo 2013 presentation
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Sk8 expo 2013 presentation

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Presentation for the Roller Skating Industry at the 2013 Sk8 Expo in Sarasota, Florida. Digital marketing for the roller skating and family fun industry...yeah, we're all about this!

Presentation for the Roller Skating Industry at the 2013 Sk8 Expo in Sarasota, Florida. Digital marketing for the roller skating and family fun industry...yeah, we're all about this!

Published in: Social Media, Technology, Business
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  1. Web Presence Management…Building Online Dominance Supercharging Your Social Media facebook.com/TrustWorkzInc ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz youtube.com/user/TrustWorkz www.TrustWorkz.com 770.615.3275
  2. Overarching Marketing Strategy – Where does social media fit in? facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  3. 1. Social affect vs. signals to search engines – Know the difference and cater to both. 2. Objectives – What do you hope to accomplish by participating? 3. Content marketing - Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. 4. Your website is your hub – Social media builds inbound marketing and is necessary for SEO. Everything begets something else anymore. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  4. Content – What will you share on social channels? facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  5. 1. Visual and compelling – Updates with imagery travel better and further. 43% of the content shared on social media are images. 2. We are intruders – Keep a 12-1 ratio of interesting and valuable content to marketing minded posts with a business agenda. 3. Drive traffic to your website – The one piece of online real estate you own and control. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  6. Maximizing your benefit and minimizing time spent chasing unicorns – Time is money. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  7. 1. Pick the right channels – Not every social media channel works for every business. Where are your customers engaging? 2. Marathon, not a sprint – Commit to the channels that your customers have picked. Learn to maneuver and master these. Don’t chase shiny objects…your customers pick, not you. 3. No silver bullet – There is no “set it and forget it”, automation is not an option…it takes a human. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  8. Staying plugged in – Digital marketing is built on shifting sand. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  9. 1. Progressive and innovative – How do you plan to stay current and ahead of your competitors? 2. Understanding the data – Data without brains is dead. What are the numbers telling your intuition? 3. You are a pawn, know where you stand – The rules are made by those hoping to gain market share…we don’t count and never will. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275
  10. TrustWorkz®, Inc. Here for the Roller Skating Industry if you need us. facebook.com/TrustWorkzInc Web Presence Management…Building Online Dominance ©2013 TrustWorkz®, Inc. twitter.com/TrustWorkz www.TrustWorkz.com youtube.com/user/TrustWorkz 770.615. 3275

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