==== ====Start to earn mobile money is fast and easy with huge results.http://preview.tinyurl.com/making-mobile-money==== ====Remember that in these times of chaos that there is money to be made by sorting it all out.Just ask Citigroup, AIG, JPMorgan Chase, Goldman Sachs Group, Ford, GM ...The mobile industry makes chaos appear orderly by comparison. Like the internet (and otherlargely unregulated industry) innovation occurs so rapidly in the mobile market that your newhandset is obsolete before you make your first call.(Did you know that you could call people using a mobile device!?!?!? I thought they were tinypersonal computers - a means for letting Outlook nag me while away from the office.)There are three markets where making order from mobile chaos is proving profitable. Theseinclude mobile web application platforms, mobile application testing, and mobile analytics. In otherwords making apps, testing apps, monetizing apps.Mobile application platforms are application servers with hooks for managing myriads of mobilemachines. These servers go a few steps beyond regular web servers in that they map all thedifferent mobile device screen sizes, resolutions, Java versions, bugs and quirks, etc. In renderingan application, these servers compensate for as many of these variables as possible. The Javainspired theory is that an application should be authored once and executed well regardless of theunderlying hardware, operating system, browser as well as the phase of the moon and mood ofthe gods.Since mobile devices have become an extension of our lives, these app servers also handle a fairamount of data interchange. Tying the mobile device and data resident on it with back-end datapools is now a common reality. Well, that has been a reality since the advent of two-way pagers (Iknow - I helped devise some of that madness). But mobile apps servers abrogate the need toeither tailor the application for many different devices or the risk of locking into one vendorshandsets. Mobile app server vendors leverage industry chaos to earn their keep.Akin to this are mobile application testing services. Silicon Strategies Marketing clientDeviceAnywhere basically owns this market, though there are some pretenders to their throne.DeviceAnywhere doesnt try to mask the difference between handsets. They quite purposefullyexpose every quirk and variant in an end-to-end suite of testing tools (hands-on, scripted, unit andsystem testing) using real handsets. DeviceAnywhere leverages industry chaos to earn their keep.Most interesting though is analytics. The folks at Omniture seem to be a couple of steps ahead ofthe game. I had a nice long chat with one of their mobile analytics experts about what is differentand compelling about monitoring mobile application usage as opposed to plain web applications.
It was an eye popping conversation, and you can catch their continuing observations atblogs.omniture.com.The simplest need in mobile applications is obtaining a list of device hitting your mobile web siteand comparing that list with error logs. If, for an exotic example, you noticed a lot of errorsgenerated on the same day Blackberry Bolds hit the market, and all the errors were on thesedevices, then you knew you had an application bug (at which time you fired up yourDeviceAnywhere account to test your app on real, live Blackberry Bolds that DeviceAnywhere hadavailable to you many weeks before the launch).Trending metrics on carriers is also important. Mobile application analytics has the advantage ofbeing able to ID the carrier connecting the handset to the server. Spotting page drops and othererrors and tying that data to the carrier ID helps to isolate problems with carriers, who have beenknown to induce errors in the proxy servers with alarming frequency.Simple metrics on the screen size and dimensions of mobile screens gives application providersdata on when they need to either expand the physical presence of the application, and perhapsmore importantly stop supporting older and lower resolution device.But unique visitors are a biggie. Unlike desktop computers that may aggregate to a single IPaddress, each handset has a unique ID (and with GPS built in, the government can now trackdamn near anybody, anywhere). Mobile devices give much more accurate pictures of truly uniquevisitors, which helps target the user. Keep this in mind if a web site that you use from your desktop ever asks you for your cell phone number. They will correlate your desktop and mobileactivities in an effort to channel highly targeted advertising to your cell phone. If your credit card issuddenly maxed out from spontaneous clicking of links, then you know how they got ya.So why have I rambled on for 700 words? Because a marketing lesson is at hand. Chaos alwaysprovides a mid-term market (in the long term standards win out and reduce the profitable chaos).Look for markets where there are many suppliers offering many different "standards". Creatingsolutions that manage the chaos these vendors create will put a nice wad of cash in your pocket.Guy Smith is the chief consultant for Silicon Strategies Marketing. Guy brings a combination oftechnical, managerial and marketing experience to Silicon Strategies projects. Directly and as aconsultant, Guy has worked with a variety of technology-producing organizations. A partial list ofthese technology firms include DeviceAnywhere (mobile applications), ORBiT Group (high-availability backup software), Telamon (wireless middleware), Wink Communications (interactivetelevision), LogMeIn (remote desktop), FundNET (SaaS), DeviceAnywhere (mobile applications),Open-Xchange (groupware), VA Software (enterprise software), Virtual Iron (server virtualization),SUSE (Linux distributions and applications), BrainWave (application prototyping) and Novell.Article Source:
http://EzineArticles.com/?expert=Guy_Smith==== ====Start to earn mobile money is fast and easy with huge results.http://preview.tinyurl.com/making-mobile-money==== ====