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Everything you learned about SEO before 2013 is wrong.
That’s because 2012 was the year of the Google Penguin. The Penguin got an update and Penguin 2.0 went live. And now we have Hummingbird.
If you want to find out what the whole Penguin, Panda and Hummingbird fuss involves and how you can write a compelling content/article that ranks well in search engines like Google and Bing, check out this report.