Viral marketing with the oat meal

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Viral marketing with the oat meal

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Viral marketing with the oat meal

  1. 1. Viral Marketing with Matthew Inman, The Oatmeal Presented at SXSW on March 13th ‘11
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  5. 5. • Started as a night/weekend job • Took it from concept to launch in 66.5 hours • Within 6 months: 100,000 registered users. Acquired by a competitor • Within 1 year: 40 million page views a month, over 1 million registered users. • One of the largest free dating sites in the US.
  6. 6. 17
  7. 7. So what was the problem? Having a boss = bad SEO = sorta bad
  8. 8. TEN BUTTCRAPTONS OF PEOPLE!
  9. 9. Animals, Grammar, Manboobs, OH MY!
  10. 10. Pigs are amazing!
  11. 11. Grammar
  12. 12. Literally
  13. 13. Caffeine
  14. 14. Food
  15. 15. Juicy Fruit It’s gonna move ya!
  16. 16. Keep it short with Lots o’ visuals
  17. 17. Truth!
  18. 18. Quick, take a photo!
  19. 19. The Horror
  20. 20. Round bloated baby people
  21. 21. Website header does not equal place to put a giant photo of your head
  22. 22. Social news sites
  23. 23. Title things well
  24. 24. Pay attention (especially to Natalie)
  25. 25. Gripey gripes
  26. 26. Make fun of someone!
  27. 27. THE END!
  28. 28. theoatmeal.com/book Flickr photos by Liang Shi liang-shi.com

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