Key music video conventions
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Key music video conventions

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Key music video conventions Key music video conventions Presentation Transcript

  • By Jake Williams
  • Depends on The Genre The conventions of a music video vary depending on genre of music. However, some general conventions apply to the majority of music video’s.
  • Artist’s performing The majority of videos consist of the artist performing in the video. As one of the purposes of a music video is to raise awareness of the artist, then it is common sense for that artist to appear in the video.
  • Lip Syncing Lip syncing is very important in music video’s as it links the images to the sound. This is one thing which consists in almost every music video.
  • Visualizing the Lyrics the lyrics of the song influence what is shown in the video. For example The song Last Friday Night (T.G.I.F)by Katy Perry is a good example of this as it about a teenage girl reflecting on her experiences from the previous Friday night which strongly influences the mood of the video which consists of a party scene. Link for Song www.youtube.com/watch?v=KlyXNRrsk4A
  • Pace of Editing The pace of editing fits the pace of the music The song Jar of Hearts by Christina Perri is a good example of this. The song has a very slow tempo and this dictates the video which has a slow level of editing. This makes the duration of the shots longer, making the video appear slower to match the pace of the song. Link For Song http://www.youtube.com/watch?v=8v_4 O44sfjM
  • Mise En Scene The Mise en scene of the video is very important and it should comply with the mood of the song. If a song was very cheerful, then you wouldnt have costumes which are associated with sad or depressing experiences, such as funeral directors etc.