YouTube & the Wild West | Jake Larsen
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YouTube & the Wild West | Jake Larsen

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Why YouTube is the Wild West
Go Viral on YouTube
Learn From Case Study's of ZAGG
How To Optimize Your Videos


Created By: Jake Larsen
YouTube Marketing Ambassador
http://JakeLarsen.me

SMX 2013 San Jose

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YouTube & the Wild West | Jake Larsen YouTube & the Wild West | Jake Larsen Presentation Transcript

  • & theWild West@JakeLarsen7
  • Who Am I?•  Writer•  Designer•  Director•  Producer•  Editor•  Marketer
  • Who Am I? What I’ve Done
  • ZAGGtv YouTube Channel Lifetime Stats Product Page EXTREME Campaign July 2009 - Nov 2012 Ave.Value Conv. Rate First 30 Days: 30 Days: $100 4% AD COST: $170,000Views: 25,571,944 IMPRESSIONS: 47.8 MILLIONMinutes: 13,211,626 $75 3% CLICKS: 389,000Subscriptions: 7,091 $50 2% COST / VISIT: $0.24 (Avg: $2)Conversions: 10,751 UNITS SOLD: 346,148 No Video No Video REVENUE: $3.2 MILLIONValue: $1,452,424.57 Video Video $25 1% ROI: +1,797%ZAGGtv Time Line iPhone 4S Scratch Test200,000VIEWS iPhone 4 iPad 2 Fake iPhone 5 iPhone 5 Scratch Test Destroyed Unboxing EXTREME iPad 3 Scratch Test100,0002009 Created ZAGGtv 2010 2011 2011 2012 2012JULY YouTube Channel OCTOBER MARCH SEPTEMBER MARCH SEPTEMBER
  • YouTube Marketing AmBADASSador
  • Why?
  • New Land
  • What Made the West Wild?Freedom
  • Gold
  • What Makes Wild?•  High Demand•  Low Supply•  New Land•  Freedom•  New Opportunity
  • What Makes Wild?
  • What Makes Wild? 53x Video likely to appear on first page of Google.
  • What Does It Mean?
  • Then
  • Now
  • Then
  • Now
  • Traffic Sources
  • But Videos Are Expensive... ... We Can’t Afford It.
  • But Videos Are Expensive...... We Can’t Afford It.
  • Popular Videos
  • iPhone 5 Unboxing
  • iPhone 5 Unboxing
  • iPhone 5 Unboxing Cost: Nothing
  • tv: Spikes iPhone 5 Unboxing Video Launched HzO Video (Waterblocking) InvisibleSHIELD EXTREME iPhone 4S Launched with iPhone 5 Released iPad 3 ReleasedPopular Keyword Trends.
  • Increase Sales* Product Pages with Video Get 3X more Sales
  • Site Analytics
  • 7 Secrets to Getting Views
  • 1. Keywords
  • 2. Provide Value The 3 is1.  Informative2.  Instructional3.  Intertaining(Entertaining)
  • 3. Timing
  • 3.5 Trends
  • 4. Be Interesting
  • 5. Call to Action
  • 6. OptimizeCatchy, Interesting, Relevant Link First The More the Merrier
  • 7. Thumbnail
  • VelcroTheory
  • VideosPotential Customers
  • Grow a Pear
  • & the Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com
  • & the Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com