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& theWild West@JakeLarsen7
Who Am I?•  Writer•  Designer•  Director•  Producer•  Editor•  Marketer
Who Am I? What I’ve Done
ZAGGtv YouTube Channel  Lifetime Stats                              Product Page                                          ...
YouTube Marketing AmBADASSador
Why?
New Land
What Made the West Wild?Freedom
Gold
What Makes             Wild?•    High Demand•    Low Supply•    New Land•    Freedom•    New Opportunity
What Makes   Wild?
What Makes             Wild?      53x   Video likely to appear   on first page of Google.
What Does It Mean?
Then
Now
Then
Now
Traffic Sources
But Videos Are Expensive...  ... We Can’t Afford It.
But Videos Are Expensive...... We Can’t Afford It.
Popular Videos
iPhone 5 Unboxing
iPhone 5 Unboxing
iPhone 5 Unboxing Cost: Nothing
tv: Spikes  iPhone 5 Unboxing    Video Launched         HzO Video                         (Waterblocking)                 ...
Increase Sales* Product Pages with Video Get 3X more Sales
Site Analytics
7 Secrets      to Getting Views
1. Keywords
2. Provide Value        The 3 is1.  Informative2.  Instructional3.  Intertaining(Entertaining)
3. Timing
3.5 Trends
4. Be Interesting
5. Call to Action
6. OptimizeCatchy, Interesting, Relevant                      Link First The More the Merrier
7. Thumbnail
VelcroTheory
VideosPotential Customers
Grow a Pear
& the             Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com
& the             Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
YouTube & the Wild West | Jake Larsen
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YouTube & the Wild West | Jake Larsen

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Published on

http://jakelarsen.me/youtube-the-wild-west/

Why YouTube is the Wild West
Go Viral on YouTube
Learn From Case Study's of ZAGG
How To Optimize Your Videos


Created By: Jake Larsen
YouTube Marketing Ambassador
http://JakeLarsen.me

SMX 2013 San Jose

Published in: Education
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Transcript of "YouTube & the Wild West | Jake Larsen"

  1. 1. & theWild West@JakeLarsen7
  2. 2. Who Am I?•  Writer•  Designer•  Director•  Producer•  Editor•  Marketer
  3. 3. Who Am I? What I’ve Done
  4. 4. ZAGGtv YouTube Channel Lifetime Stats Product Page EXTREME Campaign July 2009 - Nov 2012 Ave.Value Conv. Rate First 30 Days: 30 Days: $100 4% AD COST: $170,000Views: 25,571,944 IMPRESSIONS: 47.8 MILLIONMinutes: 13,211,626 $75 3% CLICKS: 389,000Subscriptions: 7,091 $50 2% COST / VISIT: $0.24 (Avg: $2)Conversions: 10,751 UNITS SOLD: 346,148 No Video No Video REVENUE: $3.2 MILLIONValue: $1,452,424.57 Video Video $25 1% ROI: +1,797%ZAGGtv Time Line iPhone 4S Scratch Test200,000VIEWS iPhone 4 iPad 2 Fake iPhone 5 iPhone 5 Scratch Test Destroyed Unboxing EXTREME iPad 3 Scratch Test100,0002009 Created ZAGGtv 2010 2011 2011 2012 2012JULY YouTube Channel OCTOBER MARCH SEPTEMBER MARCH SEPTEMBER
  5. 5. YouTube Marketing AmBADASSador
  6. 6. Why?
  7. 7. New Land
  8. 8. What Made the West Wild?Freedom
  9. 9. Gold
  10. 10. What Makes Wild?•  High Demand•  Low Supply•  New Land•  Freedom•  New Opportunity
  11. 11. What Makes Wild?
  12. 12. What Makes Wild? 53x Video likely to appear on first page of Google.
  13. 13. What Does It Mean?
  14. 14. Then
  15. 15. Now
  16. 16. Then
  17. 17. Now
  18. 18. Traffic Sources
  19. 19. But Videos Are Expensive... ... We Can’t Afford It.
  20. 20. But Videos Are Expensive...... We Can’t Afford It.
  21. 21. Popular Videos
  22. 22. iPhone 5 Unboxing
  23. 23. iPhone 5 Unboxing
  24. 24. iPhone 5 Unboxing Cost: Nothing
  25. 25. tv: Spikes iPhone 5 Unboxing Video Launched HzO Video (Waterblocking) InvisibleSHIELD EXTREME iPhone 4S Launched with iPhone 5 Released iPad 3 ReleasedPopular Keyword Trends.
  26. 26. Increase Sales* Product Pages with Video Get 3X more Sales
  27. 27. Site Analytics
  28. 28. 7 Secrets to Getting Views
  29. 29. 1. Keywords
  30. 30. 2. Provide Value The 3 is1.  Informative2.  Instructional3.  Intertaining(Entertaining)
  31. 31. 3. Timing
  32. 32. 3.5 Trends
  33. 33. 4. Be Interesting
  34. 34. 5. Call to Action
  35. 35. 6. OptimizeCatchy, Interesting, Relevant Link First The More the Merrier
  36. 36. 7. Thumbnail
  37. 37. VelcroTheory
  38. 38. VideosPotential Customers
  39. 39. Grow a Pear
  40. 40. & the Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com
  41. 41. & the Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com
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