Why Video is the Wild West

825 views
723 views

Published on

Why Your Company Needs to Be on YouTube
How You Can Drive Sales & Traffic using TrueView (YouTube Advertising)

Published in: Self Improvement
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
825
On SlideShare
0
From Embeds
0
Number of Embeds
7
Actions
Shares
0
Downloads
3
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Why Video is the Wild West

  1. 1. & theWild West@JakeLarsen7
  2. 2. Who Am I?•  Writer•  Designer•  Director•  Producer•  Editor•  Marketer
  3. 3. Who Am I? What I’ve Done
  4. 4. tv: Spikes iPhone 5 Unboxing Video Launched HzO Video (Waterblocking) InvisibleSHIELD EXTREME iPhone 4S Launched with iPhone 5 Released iPad 3 ReleasedPopular Keyword Trends.
  5. 5. ZAGGtv YouTube Channel Lifetime Stats Product Page EXTREME Campaign July 2009 - Nov 2012 Ave.Value Conv. Rate First 30 Days: 30 Days: $100 4% AD COST: $170,000Views: 25,571,944 IMPRESSIONS: 47.8 MILLIONMinutes: 13,211,626 $75 3% CLICKS: 389,000Subscriptions: 7,091 $50 2% COST / VISIT: $0.24 (Avg: $2)Conversions: 10,751 UNITS SOLD: 346,148 No Video No Video REVENUE: $3.2 MILLIONValue: $1,452,424.57 Video Video $25 1% ROI: +1,797%ZAGGtv Time Line iPhone 4S Scratch Test200,000VIEWS iPhone 4 iPad 2 Fake iPhone 5 iPhone 5 Scratch Test Destroyed Unboxing EXTREME iPad 3 Scratch Test100,0002009 Created ZAGGtv 2010 2011 2011 2012 2012JULY YouTube Channel OCTOBER MARCH SEPTEMBER MARCH SEPTEMBER
  6. 6. YouTube Marketing AmBADASSador
  7. 7. & theWild West
  8. 8. Why?
  9. 9. New Land
  10. 10. What Made the West Wild?Freedom
  11. 11. Gold
  12. 12. What Makes Wild?•  High Demand•  Low Supply•  New Land•  Freedom•  New Opportunity
  13. 13. What Makes Wild?
  14. 14. What Makes Wild? 108,000,000 People in the USA will Watch1,308,000,000 Videos Today
  15. 15. What Makes Wild? 13,000,000 Customers Click Ads Every Day
  16. 16. What Makes Wild? 53x Video likely to appear on first page of Google.
  17. 17. What Makes Wild? 43x Higher CTR than Text
  18. 18. What Does It Mean?
  19. 19. Then
  20. 20. Now
  21. 21. Then
  22. 22. Now
  23. 23. Future of Advertising
  24. 24. FOX on YouTube
  25. 25. +Driving Sales with TrueView @JakeLarsen7
  26. 26. TrueView Layouts
  27. 27. In-Slate
  28. 28. In-Search
  29. 29. In-Display
  30. 30. In-Stream
  31. 31. Targeted Audience
  32. 32. DemographicsAge & Gender
  33. 33. Interest TopicsInterests of Person Content of Page
  34. 34. KeywordsSearch & Content of Page
  35. 35. ReMarketingChannel or Site
  36. 36. PlacementsChannel, Video or Sites
  37. 37. Target Predictions
  38. 38. Analytics•  Impressions•  Views•  Clicks•  Video Play Through•  Cost Per Click•  Cost Per View•  CTR•  Conversions•  Cost Per Conversion
  39. 39. EXTREME Case Study }Cost: $52,165Sales: $4,326 ROI: - 47,865%Cost / Conv: $606
  40. 40. Adwords for Video Doesn’t Work...
  41. 41. …Or does it?
  42. 42. EXTREME Case Study TargetsCost Per Conversion: $27.84
  43. 43. EXTREME Case Study Filter Targets
  44. 44. EXTREME Case Study }Cost: $8,628Sales: $31,268 ROI: + 300%Cost / Conv: $15
  45. 45. 7 TrueView Tips Videos that Convert
  46. 46. 1Build VideoAround Click
  47. 47. How Much? CPC CPV.03₵ - 0.17₵
  48. 48. What’s a View? Half the Ad or < 30 Seconds
  49. 49. Build Video Around the Click
  50. 50. Video ACTR: 0.24%View Rate: 1.6Video BCTR: 2%View Rate: 15.2Increase: + 733%
  51. 51. ?Avg: $1.25
  52. 52. Poor Landing Page
  53. 53. Good Landing Page2
  54. 54. Be Interesting 3
  55. 55. 4 Experiment“ There’re no expert marketers, only experienced marketers and expert testers.”
  56. 56. ReTargeting 5
  57. 57. EXTREME Case Study
  58. 58. Be ClearGood Design Eliminates Confusion 6
  59. 59. This is who I am. This is what I Do.This is what You Need to Do.
  60. 60. MeasureEverything 7
  61. 61. Increase Sales* Product Pages with Video Get 3X more Sales
  62. 62. Site Analytics
  63. 63. What TrueView Is•  Engagement•  Track Data (Analytics)•  Targeted Audience•  Affordable•  Open To Anyone
  64. 64. What TV is NOT•  Engagement•  Track Data (Analytics)•  Targeted Audience•  Affordable•  Open To Anyone
  65. 65. VelcroTheory
  66. 66. VideosPotential Customers
  67. 67. Grow a Pear
  68. 68. & the Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com

×