How to Drive Sales & Traffic Through Video (SMX Slides)

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My Slides from my Presentation at SMX teaching people how to leverage video to drive sales and traffic.

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How to Drive Sales & Traffic Through Video (SMX Slides)

  1. 1. Driving Traffic &Sales throughVideo @JakeLarsen7
  2. 2. tv: History24,935,569 Lifetime Views
  3. 3. YouTube Marketing AmBADASSador
  4. 4. tv: Recently13,854,569 Views (July 2011- Sept 2012)
  5. 5. tv: Traffic
  6. 6. tv: Videos
  7. 7. tv: Spikes iPhone 5 Unboxing Video Launched HzO Video (Waterblocking) InvisibleSHIELD EXTREME Launched with iPhone 5 iPad 3 iPhone 4S Released ReleasedViews Spike Based on Popular KeywordTrends. (Apple Products)
  8. 8. ResultsClicks: 111,027Sales (Trackable): $50,894.06Great Branding: Inexpensive
  9. 9. Increase Sales* Product Pages with Video have 65% more sales!
  10. 10. 7 Secrets to get Views 1. Keywords 2. Great Content 3. Timing 4. Grab Attention Early 5. Calls to Action 6. Optimize Video 7. Grabbing Thumbnail
  11. 11. 1. Keywords● Choose them wisely● Relate to Your Product● Highly Searched (Popular)
  12. 12. 2. Great Content The Three is ● Informative ● Instructional ● Intertaining (Entertaining)
  13. 13. 3. Timing● Timing is Everything● Launch when interest is high● Current Events
  14. 14. 4. Grab AttentionFirst 10 Seconds is theMost important Part ofYour Video.
  15. 15. 5. Calls to Action ● SubscribersAnnotations { ● Link Videos ● Link Website
  16. 16. 6. Optimize Video{Catchy, Interesting}{Link First}{Lots of Info}{More the Merrier}
  17. 17. 7. Thumbnail Begging to be Clicked
  18. 18. tv: Spikes iPhone 5 Unboxing Video Launched HzO Video (Waterblocking) InvisibleSHIELD EXTREME Launched with iPhone 5 iPad 3 iPhone 4S Released ReleasedViews Spike Based on Popular KeywordTrends. (Apple Products)
  19. 19. Adwords Video ● Guaranteed Views ● Targeted Audience ● Jump Start Video ● Brand Exposure ● Increase Sales
  20. 20. TrueView Layouts In-Stream Preview In-Search Search Results In-Display Related Video
  21. 21. Targeted AudienceInterestInterests of PersonTopicsContent of PageKeywordsContent of PageRe-MarketingContent of Page
  22. 22. Adwords Video ● Guaranteed Views ● Targeted Audience ● Jump Start Video ● Brand Exposure ● Increase Sales
  23. 23. YouTube = Wild West
  24. 24. Jake LarsenDownload: www.JakeLarsen.Me/SMXBlog: www.JakeLarsen.MeTwitter: JakeLarsen7Email: JakeLarsen7@gmail.com

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