How to Drive Sales & Traffic Through Video (SMX Slides)
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How to Drive Sales & Traffic Through Video (SMX Slides)

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My Slides from my Presentation at SMX teaching people how to leverage video to drive sales and traffic.

My Slides from my Presentation at SMX teaching people how to leverage video to drive sales and traffic.

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How to Drive Sales & Traffic Through Video (SMX Slides) Presentation Transcript

  • 1. Driving Traffic &Sales throughVideo @JakeLarsen7
  • 2. tv: History24,935,569 Lifetime Views
  • 3. YouTube Marketing AmBADASSador
  • 4. tv: Recently13,854,569 Views (July 2011- Sept 2012)
  • 5. tv: Traffic
  • 6. tv: Videos
  • 7. tv: Spikes iPhone 5 Unboxing Video Launched HzO Video (Waterblocking) InvisibleSHIELD EXTREME Launched with iPhone 5 iPad 3 iPhone 4S Released ReleasedViews Spike Based on Popular KeywordTrends. (Apple Products)
  • 8. ResultsClicks: 111,027Sales (Trackable): $50,894.06Great Branding: Inexpensive
  • 9. Increase Sales* Product Pages with Video have 65% more sales!
  • 10. 7 Secrets to get Views 1. Keywords 2. Great Content 3. Timing 4. Grab Attention Early 5. Calls to Action 6. Optimize Video 7. Grabbing Thumbnail
  • 11. 1. Keywords● Choose them wisely● Relate to Your Product● Highly Searched (Popular)
  • 12. 2. Great Content The Three is ● Informative ● Instructional ● Intertaining (Entertaining)
  • 13. 3. Timing● Timing is Everything● Launch when interest is high● Current Events
  • 14. 4. Grab AttentionFirst 10 Seconds is theMost important Part ofYour Video.
  • 15. 5. Calls to Action ● SubscribersAnnotations { ● Link Videos ● Link Website
  • 16. 6. Optimize Video{Catchy, Interesting}{Link First}{Lots of Info}{More the Merrier}
  • 17. 7. Thumbnail Begging to be Clicked
  • 18. tv: Spikes iPhone 5 Unboxing Video Launched HzO Video (Waterblocking) InvisibleSHIELD EXTREME Launched with iPhone 5 iPad 3 iPhone 4S Released ReleasedViews Spike Based on Popular KeywordTrends. (Apple Products)
  • 19. Adwords Video ● Guaranteed Views ● Targeted Audience ● Jump Start Video ● Brand Exposure ● Increase Sales
  • 20. TrueView Layouts In-Stream Preview In-Search Search Results In-Display Related Video
  • 21. Targeted AudienceInterestInterests of PersonTopicsContent of PageKeywordsContent of PageRe-MarketingContent of Page
  • 22. Adwords Video ● Guaranteed Views ● Targeted Audience ● Jump Start Video ● Brand Exposure ● Increase Sales
  • 23. YouTube = Wild West
  • 24. Jake LarsenDownload: www.JakeLarsen.Me/SMXBlog: www.JakeLarsen.MeTwitter: JakeLarsen7Email: JakeLarsen7@gmail.com