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Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
Drive Sales with TrueView | YouTube + PPC
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Drive Sales with TrueView | YouTube + PPC

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http://jakelarsen.me/drive-sales-with-trueview-youtube-ppc-smx/ …

http://jakelarsen.me/drive-sales-with-trueview-youtube-ppc-smx/

How To Drive & Traffic Sales with TrueView
How To Combine YouTube + Adwords
How To Set Up Video For Adwords & TrueView Campaigns
Why YouTube is the Wild West
Learn From Case Study's of ZAGG

Created By: Jake Larsen
YouTube Marketing Ambassador
http://JakeLarsen.me


SMX 2013 San Jose

Published in: Entertainment & Humor
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Transcript

  • 1. +Driving Sales with TrueView @JakeLarsen7
  • 2. Who Am I?•  Writer•  Designer•  Director•  Producer•  Editor•  Marketer
  • 3. Who Am I? What I’ve Done
  • 4. ZAGGtv YouTube Channel Lifetime Stats Product Page EXTREME Campaign July 2009 - Nov 2012 Ave.Value Conv. Rate First 30 Days: 30 Days: $100 4% AD COST: $170,000Views: 25,571,944 IMPRESSIONS: 47.8 MILLIONMinutes: 13,211,626 $75 3% CLICKS: 389,000Subscriptions: 7,091 $50 2% COST / VISIT: $0.24 (Avg: $2)Conversions: 10,751 UNITS SOLD: 346,148 No Video No Video REVENUE: $3.2 MILLIONValue: $1,452,424.57 Video Video $25 1% ROI: +1,797%ZAGGtv Time Line iPhone 4S Scratch Test200,000VIEWS iPhone 4 iPad 2 Fake iPhone 5 iPhone 5 Scratch Test Destroyed Unboxing EXTREME iPad 3 Scratch Test100,0002009 Created ZAGGtv 2010 2011 2011 2012 2012JULY YouTube Channel OCTOBER MARCH SEPTEMBER MARCH SEPTEMBER
  • 5. YouTube Marketing AmBADASSador
  • 6. & the Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com
  • 7. What Makes Wild? 108,000,000 People in the USA will Watch1,308,000,000 Videos Today
  • 8. What Makes Wild? 13,000,000 Customers Click Ads Every Day
  • 9. What Makes Wild? 53x Video likely to appear on first page of Google.
  • 10. What Makes Wild? 43x Higher CTR than Text
  • 11. What Does It Mean?
  • 12. Future of Advertising
  • 13. FOX on YouTube
  • 14. TrueView Layouts
  • 15. In-Slate
  • 16. In-Search
  • 17. In-Display
  • 18. In-Stream
  • 19. Targeted Audience
  • 20. DemographicsAge & Gender
  • 21. Interest TopicsInterests of Person Content of Page
  • 22. KeywordsSearch & Content of Page
  • 23. ReMarketingChannel or Site
  • 24. PlacementsChannel, Video or Sites
  • 25. Target Predictions
  • 26. Analytics•  Impressions•  Views•  Clicks•  Video Play Through•  Cost Per Click•  Cost Per View•  CTR•  Conversions•  Cost Per Conversion
  • 27. EXTREME Case Study }Cost: $52,165Sales: $4,326 ROI: - 47,865%Cost / Conv: $606
  • 28. Adwords for Video Doesn’t Work...
  • 29. EXTREME Case Study TargetsCost Per Conversion: $27.84
  • 30. EXTREME Case Study Filter Targets
  • 31. EXTREME Case Study }Cost: $8,628Sales: $31,268 ROI: + 300%Cost / Conv: $15
  • 32. 7 TrueView Tips Videos that Convert
  • 33. 1Build VideoAround Click
  • 34. What’s a View? Half the Ad or < 30 Seconds
  • 35. How Much? CPC CPV.03₵ - 0.17₵
  • 36. Build Video Around the Click
  • 37. Video ACTR: 0.24%View Rate: 1.6Video BCTR: 2%View Rate: 15.2Increase: + 733%
  • 38. ?
  • 39. Poor Landing Page
  • 40. Good Landing Page2
  • 41. Be Interesting 3
  • 42. 4 Experiment“ There’re no expert marketers, only experienced marketers and expert testers.”
  • 43. ReTargeting 5
  • 44. EXTREME Case Study
  • 45. Be ClearGood Design Eliminates Confusion 6
  • 46. This is who I am. This is what I Do.This is what You Need to Do.
  • 47. MeasureEverything 7
  • 48. Site Analytics
  • 49. Increase Sales* Product Pages with Video get 3X more Sales
  • 50. What TrueView Is•  Engagement•  Track Data (Analytics)•  Targeted Audience•  Affordable•  Open To Anyone
  • 51. What TV is NOT•  Engagement•  Track Data (Analytics)•  Targeted Audience•  Affordable•  Open To Anyone
  • 52. & the Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com

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