Drive Sales with TrueView | YouTube + PPC
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Drive Sales with TrueView | YouTube + PPC

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How To Drive & Traffic Sales with TrueView
How To Combine YouTube + Adwords
How To Set Up Video For Adwords & TrueView Campaigns
Why YouTube is the Wild West
Learn From Case Study's of ZAGG

Created By: Jake Larsen
YouTube Marketing Ambassador
http://JakeLarsen.me


SMX 2013 San Jose

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    Drive Sales with TrueView | YouTube + PPC Drive Sales with TrueView | YouTube + PPC Presentation Transcript

    • +Driving Sales with TrueView @JakeLarsen7
    • Who Am I?•  Writer•  Designer•  Director•  Producer•  Editor•  Marketer
    • Who Am I? What I’ve Done
    • ZAGGtv YouTube Channel Lifetime Stats Product Page EXTREME Campaign July 2009 - Nov 2012 Ave.Value Conv. Rate First 30 Days: 30 Days: $100 4% AD COST: $170,000Views: 25,571,944 IMPRESSIONS: 47.8 MILLIONMinutes: 13,211,626 $75 3% CLICKS: 389,000Subscriptions: 7,091 $50 2% COST / VISIT: $0.24 (Avg: $2)Conversions: 10,751 UNITS SOLD: 346,148 No Video No Video REVENUE: $3.2 MILLIONValue: $1,452,424.57 Video Video $25 1% ROI: +1,797%ZAGGtv Time Line iPhone 4S Scratch Test200,000VIEWS iPhone 4 iPad 2 Fake iPhone 5 iPhone 5 Scratch Test Destroyed Unboxing EXTREME iPad 3 Scratch Test100,0002009 Created ZAGGtv 2010 2011 2011 2012 2012JULY YouTube Channel OCTOBER MARCH SEPTEMBER MARCH SEPTEMBER
    • YouTube Marketing AmBADASSador
    • & the Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com
    • What Makes Wild? 108,000,000 People in the USA will Watch1,308,000,000 Videos Today
    • What Makes Wild? 13,000,000 Customers Click Ads Every Day
    • What Makes Wild? 53x Video likely to appear on first page of Google.
    • What Makes Wild? 43x Higher CTR than Text
    • What Does It Mean?
    • Future of Advertising
    • FOX on YouTube
    • TrueView Layouts
    • In-Slate
    • In-Search
    • In-Display
    • In-Stream
    • Targeted Audience
    • DemographicsAge & Gender
    • Interest TopicsInterests of Person Content of Page
    • KeywordsSearch & Content of Page
    • ReMarketingChannel or Site
    • PlacementsChannel, Video or Sites
    • Target Predictions
    • Analytics•  Impressions•  Views•  Clicks•  Video Play Through•  Cost Per Click•  Cost Per View•  CTR•  Conversions•  Cost Per Conversion
    • EXTREME Case Study }Cost: $52,165Sales: $4,326 ROI: - 47,865%Cost / Conv: $606
    • Adwords for Video Doesn’t Work...
    • EXTREME Case Study TargetsCost Per Conversion: $27.84
    • EXTREME Case Study Filter Targets
    • EXTREME Case Study }Cost: $8,628Sales: $31,268 ROI: + 300%Cost / Conv: $15
    • 7 TrueView Tips Videos that Convert
    • 1Build VideoAround Click
    • What’s a View? Half the Ad or < 30 Seconds
    • How Much? CPC CPV.03₵ - 0.17₵
    • Build Video Around the Click
    • Video ACTR: 0.24%View Rate: 1.6Video BCTR: 2%View Rate: 15.2Increase: + 733%
    • ?
    • Poor Landing Page
    • Good Landing Page2
    • Be Interesting 3
    • 4 Experiment“ There’re no expert marketers, only experienced marketers and expert testers.”
    • ReTargeting 5
    • EXTREME Case Study
    • Be ClearGood Design Eliminates Confusion 6
    • This is who I am. This is what I Do.This is what You Need to Do.
    • MeasureEverything 7
    • Site Analytics
    • Increase Sales* Product Pages with Video get 3X more Sales
    • What TrueView Is•  Engagement•  Track Data (Analytics)•  Targeted Audience•  Affordable•  Open To Anyone
    • What TV is NOT•  Engagement•  Track Data (Analytics)•  Targeted Audience•  Affordable•  Open To Anyone
    • & the Wild WestBlog: JakeLarsen.meTwitter: @JakeLarsen7Email: JakeLarsen7@gmail.com