The best link building successes are often won by smart thinking in the discovery phase. This is a peek at my thought process when creating a link campaign for my clients.
The spreadsheet I use in research is also linked to for your use. If you find this deck useful please pass it on!
Links from the presentation:
Events: http://moz.com/blog/the-complete-guide-to-link-building-with-local-events by: Kane Jamison
HARO: https://lonelybrand.com/blog/10-tips-for-getting-press-as-a-haro-source/ by: Katherine Leonard
Link Assets: http://www.searchenginejournal.com/creating-promoting-linkable-assets-ultimate-guideTactics by: Pratik Dholakiya
Web Mentions for Your Brand:
http://searchenginewatch.com/article/2299968/Link-Building-101-Finding-Web-Mentions by Jon Ball
General Quality Link Building Tactics:
http://backlinko.com/high-quality-backlinks by: Brian Dean
http://moz.com/blog/the-broken-link-building-bible by: Russ Virante
Clipping is a handy way to collect important slides you want to go back to later.