Web, communities and SEO analysis

1,179 views

Published on

Published in: Business, Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,179
On SlideShare
0
From Embeds
0
Number of Embeds
155
Actions
Shares
0
Downloads
22
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Web, communities and SEO analysis

  1. 1. SEO Services: Strategies, Analysis and Implementation PlansJake Aull | Zen Fires Digital Marketing | SEO & Websites | Design & Social Media 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  2. 2. Social Share Strategic Services  Link Building can include:   Press release/white paper placement   Social bookmarking (e.g., Del.icio.us)   Submission to share sites (e.g., Digg, Technorati)   Geo-local:   Search engine local directories/site submissions   e.g., Yahoo! Local, InsiderPages, Yelp, etc.
  3. 3. Digital Strategy to build Inbound Links •  Find & “pull” customers, from market communities •  Via community discussion involvement •  Specific e.g., engagement via commenting •  And via profile & subtle, relevant, timely offering •  No hard sales
  4. 4. Digital Audit Approach  Content/Inputs:   Organizational objectives & measurement assessment   Organization-provided competitors & keywords assessed   Content/traffic analysis of websites   Keyword research, analysis and comparison  Tools:   Pro SEO tools utilized: Google AdWords keyword tool, SEO Book Tools, iSpionage, Open Site Explorer, Compete.com, SEM Rush   .xls report downloads, aggregated spreadsheets  Reports/Outputs:   Competitor ranking report   Backlinks   Keyword effectiveness index/ranking reports   KPIs and measurement plan   SEO/keyword plans
  5. 5. Strategy
  6. 6. Traffic Analysis
  7. 7. Keyword Analysis
  8. 8. Analytics & Monitoring  Analytics:   KPI plan integration   Google analytics set-up   Website auto reports set-up  Monitoring:   SocialMention.com   Google Alerts   HootSuite   RSS/email subscribe to updates/comments
  9. 9. Customer Targeting & Journey  TARGET AUDIENCE:    CURRENT TARGET CUSTOMER BELIEF    CURRENT TARGET CUSTOMER CLICKING/BUYING BEHAVIOR    DESIRED FUTURE CUSTOMER BELIEF    DESIRED FUTURE CUSTOMER CLICKING/BUYING BEHAVIOR    WHY SHOULD CUSTOMER BEHAVE THIS WAY?  TARGET CUSTOMER INSIGHT:  KEYWORDS:   Previous website & competitor keywords   Client list   Post-analysis recommendations
  10. 10. Keyword Implementation PlanTo be implemented on specific web pages, blog posts or social/SEO/local profiles
  11. 11. Thank You!Jake Aull | Zen Fires Digital Marketing | SEO & Websites | Design & Social Media 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull

×