Web, communities and SEO analysisPresentation Transcript
SEO Services: Strategies, Analysis and Implementation PlansJake Aull | Zen Fires Digital Marketing | SEO & Websites | Design & Social Media 404.259.5550 | ZenFires.com | email@example.com | @jakeaull
Social Share Strategic Services Link Building can include: Press release/white paper placement Social bookmarking (e.g., Del.icio.us) Submission to share sites (e.g., Digg, Technorati) Geo-local: Search engine local directories/site submissions e.g., Yahoo! Local, InsiderPages, Yelp, etc.
Digital Strategy to build Inbound Links • Find & “pull” customers, from market communities • Via community discussion involvement • Specific e.g., engagement via commenting • And via profile & subtle, relevant, timely offering • No hard sales
Digital Audit Approach Content/Inputs: Organizational objectives & measurement assessment Organization-provided competitors & keywords assessed Content/traffic analysis of websites Keyword research, analysis and comparison Tools: Pro SEO tools utilized: Google AdWords keyword tool, SEO Book Tools, iSpionage, Open Site Explorer, Compete.com, SEM Rush .xls report downloads, aggregated spreadsheets Reports/Outputs: Competitor ranking report Backlinks Keyword effectiveness index/ranking reports KPIs and measurement plan SEO/keyword plans
Analytics & Monitoring Analytics: KPI plan integration Google analytics set-up Website auto reports set-up Monitoring: SocialMention.com Google Alerts HootSuite RSS/email subscribe to updates/comments