Client Web/SEO Research
& Results
Jake Aull | Zen Fires Digital Marketing | Websites & SEO | Social Media & Branding
404.2...
Recommended Primary Keywords
1.  PRIMARY: Rustic furniture for cabins and homes
SECONDARY: Cabin rustic furnishings
2.  PR...
The Research Behind the
Keyword Recommendations
Advertising for ‘rustic furnishings’
Advertising for ‘rustic furnishings’
Similar keyword searches to
‘rustic furnishings’
Keywords, software rank
estimate, Google
searches, Yahoo!/Bing
searches, ...
‘rustic furnishings’ searches
Global vs. U.S. searches for
‘natural wood furniture’
Some Sample SEO First-Page
Achieved Results based on
Recommended Keywords
Implementations
Competitors Analysis
Black Forest analytics
Rocky Mountain analytics
Social Media Content Plan
Jake Aull | Zen Fires | Web Marketing | Proposal | ph 404.259.5550 page 1
BASIC DIGITAL CONTENT MARKETING PLAN FOR CLIENT
...
Jake Aull | Zen Fires | Web Marketing | Proposal | ph 404.259.5550 page 2
forums/blogs on this topic, pull ideas, blog and...
Jake Aull | Zen Fires | Web Marketing | Proposal | ph 404.259.5550 page 3
• THEME 4: CONSUMER RUSTIC DECORATING IDEAS
• CO...
Jake Aull | Zen Fires | Web Marketing | Proposal | ph 404.259.5550 page 4
Mon Tues Wed Thurs Fri Sat Sun
ACTIVITIES: Start...
Thank You
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding
404.259.5550 | ZenFires.com | jak...
SEO Research, Results & Social Content Plan
SEO Research, Results & Social Content Plan
SEO Research, Results & Social Content Plan
SEO Research, Results & Social Content Plan
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SEO Research, Results & Social Content Plan

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Executed work with SEO, competitive and keyword research, SEO execution and results, and social content plan.

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SEO Research, Results & Social Content Plan

  1. 1. Client Web/SEO Research & Results Jake Aull | Zen Fires Digital Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  2. 2. Recommended Primary Keywords 1.  PRIMARY: Rustic furniture for cabins and homes SECONDARY: Cabin rustic furnishings 2.  PRIMARY: Hardwood and natural wood furniture SECONDARY: Quality hardwood furniture SECONDARY: Rustic wood quality furniture 3.  PRIMARY: Natural wood patio furniture SECONDARY: Wrought iron patio furniture 4.  PRIMARY: Wrought iron table SECONDARY: Wrought iron garden furniture SECONDARY: Wrought iron patio furnishings 5.  PRIMARY: Quality natural wood table and chairs SECONDARY: Natural wood furniture bar stools 6.  PRIMARY: Patio outdoor wrought iron furniture SECONDARY: Wrought iron garden furniture 7.  PRIMARY: Rustic cabin fireplace set SECONDARY: Flat fireplace screen SECONDARY: rustic lodge fire place screens 8.  PRIMARY: Wrought iron wall décor SECONDARY: Wrought iron metal wall art SECONDARY: Wrought iron coffee table
  3. 3. The Research Behind the Keyword Recommendations
  4. 4. Advertising for ‘rustic furnishings’
  5. 5. Advertising for ‘rustic furnishings’
  6. 6. Similar keyword searches to ‘rustic furnishings’ Keywords, software rank estimate, Google searches, Yahoo!/Bing searches, overall searches
  7. 7. ‘rustic furnishings’ searches
  8. 8. Global vs. U.S. searches for ‘natural wood furniture’
  9. 9. Some Sample SEO First-Page Achieved Results based on Recommended Keywords Implementations
  10. 10. Competitors Analysis
  11. 11. Black Forest analytics
  12. 12. Rocky Mountain analytics
  13. 13. Social Media Content Plan
  14. 14. Jake Aull | Zen Fires | Web Marketing | Proposal | ph 404.259.5550 page 1 BASIC DIGITAL CONTENT MARKETING PLAN FOR CLIENT EXECUTION NOVEMBER 2012 CLIENT: CABIN DEPOT • TACTICAL APPROACH • Below are various content concept themes for writing on Cabin Depot’s blog, social channels and article publishing. • OBJECTIVES: Build consumer readership and following and engagement/commenting (and eventual purchasing). Build content participation and re-posting by B2B content partners, such as vendors, tourist establishments, interior decorators, cabin rentals, etc. • EXECUTION: The goal would be to have a new content theme started twice a month or so. Each content theme centers around primary and secondary keyword phrases. For each content theme, here are the ideal specific tactical channels for publishing over the duration: • 3 different blog posts • Each re-spun and posted on separate Tumblr blog and Cabin Depot blog • Each re-spun on content sites such as PR sites and relevant tourist sites and online magazines. • Each blog post/article should provide a link to an applicable page on the website (e.g., with that furniture product or brand or even just About Us) • Publish 2 (from all above) in the same week • Imagery/photos/video (if available) included for above from Appalachian tourist and Convention and Visitors Bureau websites and Creative Commons/GoogleImages/Flickr (or any sites that allow copyright-free usage of their images and/or video). • Photos/video of actual Cabin Depot products included • 1 post, for each above blog post and article, in each Cabin Depot social media channel; maximum of 3 posts (on this theme) on each social channel within week days of the same week, and 2 on weekends. • Paper.li collections built for each theme based on external content (e.g. from vendors and/or tourist destinations, etc.) • Collaborate on others’ relevant social media communities, blogs, forums (e.g., vendors’ or tourist towns’ social sites; comment on their sites, promote them via your own blog/posts, pull visitor traffic back to Cabin Depot blog) • And/or comment on consumer/tourist social site posts of these topics (e.g., their posts in Pinterest) • FUTURE CONSIDERATIONS: • Partner (vendor) link sharing/link building • PPC advertising (tie into below campaigns/imagery/CTAs) • Tourist news/directories article/ad placement • THEME 1: WHAT WAS YOUR FAVORITE MOUNTAIN VACATION? • CONTENT CONCEPT: Write about touring/driving the Blue Ridge Parkway, cabin styles, sites and towns along the way, etc. Also, request followers’ stories or suggestions on their favorite vacations or places to visit in the mountains. And/or find other online
  15. 15. Jake Aull | Zen Fires | Web Marketing | Proposal | ph 404.259.5550 page 2 forums/blogs on this topic, pull ideas, blog and collaborate on these social communities. • Actual events can include: West Virginia Bridge Day, The Apple Festival, North Georgia Fall Festival, etc. • Common CTA for external commenting, articles and posts: “What was your favorite mountain vacation? Please comment, and submit stories and photos, to our Facebook.com page” • TARGET AUDIENCE: Appalachian vacationers, and tourist agencies who will interact with or re-post this content. • KEYWORDS TO FOCUS ON (PATIOS/OUTDOOR LIVING): • PRIMARY: Natural wood patio furniture SECONDARY: Wrought iron patio furniture • PRIMARY: Wrought iron table SECONDARY: Wrought iron garden furniture SECONDARY: Wrought iron patio furnishings • PRIMARY: Patio outdoor wrought iron furniture SECONDARY: Wrought iron garden furniture • THEME 2: VENDOR SPOTLIGHTS • CONTENT CONCEPT: This week is a spotlight on the extraordinary craftsmanship and quality of Cabin Depot furniture maker… • Collaborate on vendor’s social media sites (comment on their sites, promote them via your own blog/posts, pull visitor traffic back to Cabin Depot blog) • And/or collaborate on consumer social site posts of these furniture brands (e.g., their posts in Pinterest) • Common CTA for external commenting, articles and posts: “Do you like Flat Rock Furniture? See more of their work. (link to our web page).” • TARGET AUDIENCE: Fans of Cabin Depot vendor brands, and the vendors themselves (for re-posting your content) • KEYWORDS TO FOCUS ON: • Vendor brand names and products • THEME 3: APPALACHIAN HOLIDAYS • CONTENT CONCEPT: Winter in Appalachia is beautiful: snow on the evergreens, rolling hills, white Christmas lights on small town streets and homes. From Blue Ridge, GA, to the Tennessee Smokies to West Virginia – the spirit of winter in Appalachia is strong… Makes us think of hot cocoa by the fire, chesnuts and warm knitted quilts… That crisp, family home-town spirit is hand-crafted into Appalachian natural hard-wood furniture… • Common CTA for external commenting, articles and posts: “What’s your favorite style furniture for winter and the holidays? See more furniture (link to web page)” • TARGET AUDIENCE: Appalachian vacationers, and tourist agencies who will interact with or re-post this content. • KEYWORDS TO FOCUS ON: • PRIMARY: Rustic cabin fireplace set SECONDARY: Flat fireplace screen SECONDARY: rustic lodge fire place screens
  16. 16. Jake Aull | Zen Fires | Web Marketing | Proposal | ph 404.259.5550 page 3 • THEME 4: CONSUMER RUSTIC DECORATING IDEAS • CONTENT CONCEPT: Request followers’ posts, photos and/or videos of their cabin decorating ideas. And/or find others’ blogs about their decorating approaches, and ask them if you can post their pictures on our website. • Common CTA for external commenting, articles and posts: “What are your favorite furnishings or decoration ideas? Please send us your ideas and photos to our Facebook page, or see more furniture (link to web page)” • TARGET AUDIENCE: Amateur decorators, cabin owners and pro decorators or furniture vendors • KEYWORDS TO FOCUS ON: • PRIMARY: Wrought iron wall décor SECONDARY: Wrought iron metal wall art SECONDARY: Wrought iron coffee table THEME 5: CONSUMER PHOTOS OF THEIR VACATION CABINS • CONTENT CONCEPT: Request followers’ photos and/or videos of their vacation homes or cabins they visit. And/or find others’ blogs about their vacations and pictures of their vacation lodges, and ask them if you can post their pictures on the website. • Common CTA for external commenting, articles and posts: “Do you love your vacation cabin? Please comment, and submit stories and photos to our Facebook page ” • TARGET AUDIENCE: Appalachian vacationers, and tourist agencies who will interact with or re-post this content. • KEYWORDS TO FOCUS ON: • PRIMARY: Quality natural wood table and chairs SECONDARY: Natural wood furniture bar stools PRIMARY: Hardwood and natural wood furniture SECONDARY: Quality hardwood furniture SECONDARY: Rustic wood quality furniture THEME 6: CONSUMER CONTENT RESEARCH TOPICS • CONTENT CONCEPT: What are the hot buttons on the web? What are consumers, tourists, décor hobbyists and buyers blogging about or commenting on? Take these hot buttons and generate content on these – and go back to the aforementioned social communities and actively engage and comment on these topics (and if the opportunity arises in commenting, mention you have more on the topic on your blog). • Common CTA for external commenting, articles and posts: “What do you like about rustic cabin vacations and furniture? Please comment or submit stories on our blog” • TARGET AUDIENCE: Appalachian vacationers, tourist agencies, decorators, etc. • KEYWORDS TO FOCUS ON: • Driven by content theme research
  17. 17. Jake Aull | Zen Fires | Web Marketing | Proposal | ph 404.259.5550 page 4 Mon Tues Wed Thurs Fri Sat Sun ACTIVITIES: Start concept Theme 1 Write blog post 1 Publish blog post 1 Write blog post 2 Publish blog post 2 Research communities for commenting Collect/place imagery/vids Re-spin & publish blog post 1 as e- article place imagery/vids Re-spin & publish blog post 2 as e- article Research license-free imagery Promote blog post 1 in all social channels via HootSuite Promote blog post 2 in all social channels via HootSuite Recycle old theme in ½ social channel (from old blog promotions) via HootSuite Share/re-post vendor social posts Recycle old theme in ½ social channel (from old blog promotions) via HootSuite Share/re-post mountain festivals & events Recycle old theme in ½ social channel (from old blog promotions) via HootSuite Share/re- post tourist town social posts Share/re- post vendor social posts NOTES: Google+, Twitter & Facebook can all be managed, weeks in advance, via HootSuite. However Twitter requires its own unique style (due to 140 characters), And Facebook gives highest ranking/ value to posts from inside (as opposed to posting externally from HootSuite). TOTAL SOCIAL POSTS: 3 Facebook (Duped in Google+), 3 Tweets, 2 external comments 3 Facebook (Duped in Google+), 3 Tweets, 2 external comments, 1 YouTube vid re-post 3 Facebook (Duped in Google+), 3 Tweets, 2 external comments, build personal LinkedIn relations with vendors. 3 Facebook (Duped in Google+), 3 Tweets, 2 external comments, 1 Paper.li generated & Tweeted 3 Facebook (Duped in Google+), 3 Tweets, 1 Pinterest, 2 external comments 3 Facebook (Duped in Google+), 3 Tweets, 2 external comments, 1 YouTube vid re-post 3 Facebook (Duped in Google+), 3 Tweets (include Paper.li) POST SATURATION Staggered, 2/3 by day, 1/3 by night Staggered, 2/3 by day, 1/3 by night Staggered, 2/3 by day, 1/3 by night Staggered, 2/3 by day, 1/3 by night Staggered, 2/3 by day, 1/3 by night Staggered, 2/3 by day, 1/3 by night Staggered, 2/3 by day, 1/3 by night
  18. 18. Thank You Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
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