Social Media & SEOFor keywords surrounding limousine and coach services,  and how social media can achieve improved result...
Why keyword analysis  Testing a variety of keywords is an illustration of demand  In other words, when we seek services ...
Initial keywords tested  I used my various search engine analysis tools for the   following keyword phrases (results repo...
The Search Results  Following pages show what people search for surrounding   those keywords.  Note that for the followi...
Data & AnalysisJake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding          404.259.5550 | ZenF...
High Searches without Fierce Competition
Note increase in searches over time
The first page bottom results for ‘door-to-door service’ searches
Where in the world is the most demand:
Steadily increased demand for services
Harness this Keyword DemandJake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding          404.259...
Harness this keyword demand  Keyword-driven content (in social media, online PDFs, etc.)   makes companies “found” online...
Paid vs. Organic Search  Companies who don’t practice good SEO often pay the price   in pay-per-click advertising  Yet c...
Social Media Helps SEO  Here are some other limousine services that use blogging to   specifically aid their SEO:    Pho...
Specific local channel search resultsJake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding       ...
YP.com Paid vs. Organic Listings
Yelp location listings
SuperPages Location (better) vs. Organic (lower) Listings
CitySearch paid vs. location listings
Additional Searches  Organics searches for ‘limousine services Atlanta, GA’  No listings for client Limousine Services c...
ConclusionJake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding          404.259.5550 | ZenFires....
Review  With a goal of heightened consumer-search results, research   industry keywords searched most  Form an ideal lis...
Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding          404.259.5550 | ZenFires.com | jake...
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Social Media & SEO for Limo, coach keywords & industry

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  • Great DD White - please let me know how else I might help! - Jake Aull, ZenFires.com • Twitter: @JakeAull
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  • Thank you so much for this. We have been in the limousine business for over 15 years out of Atlanta, Georgia. We are working on online marketing. This information has been a great help.
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Transcript of "Social Media & SEO for Limo, coach keywords & industry"

  1. 1. Social Media & SEOFor keywords surrounding limousine and coach services, and how social media can achieve improved results for search engine optimization Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  2. 2. Why keyword analysis  Testing a variety of keywords is an illustration of demand  In other words, when we seek services (as well as information), we go online to search  Our results in Google or Bing include websites, blogs and social media pages and mentions  When companies know the terms their audience searches for, they can fill the web with the copy to achieve top search engine listings.
  3. 3. Initial keywords tested  I used my various search engine analysis tools for the following keyword phrases (results report shorter and other variations):   global transportation limousine coach bus door to door   global door to door limo coach   nationwide coach service   driver door to door   Door-to-door travel   Pickup dropoff
  4. 4. The Search Results  Following pages show what people search for surrounding those keywords.  Note that for the following pages’ largely searched keyword phrases:   Either one or no limo/coach/driver transportation services came up on the first page of Google search results.   Leaving a large opportunity for such companies to fill web pages and social media copy with such keywords   And optimize to achieve first page search results
  5. 5. Data & AnalysisJake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  6. 6. High Searches without Fierce Competition
  7. 7. Note increase in searches over time
  8. 8. The first page bottom results for ‘door-to-door service’ searches
  9. 9. Where in the world is the most demand:
  10. 10. Steadily increased demand for services
  11. 11. Harness this Keyword DemandJake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  12. 12. Harness this keyword demand  Keyword-driven content (in social media, online PDFs, etc.) makes companies “found” online  SEO succeeds from digital content, including blogs, social media posts, etc.  Blogging with keywords automatically gives easy content to promote in social media and retain buzz marketing  Even if most visitors don’t read the content, it achieves an SEO goal; content raises results in search listings
  13. 13. Paid vs. Organic Search  Companies who don’t practice good SEO often pay the price in pay-per-click advertising  Yet consumer web searchers trust – and click on – organic listings far more than they do pay-per-click listings  (ask yourself, what do you click on?)  Why pay for online clicks when you can achieve them through organic web and social content?
  14. 14. Social Media Helps SEO  Here are some other limousine services that use blogging to specifically aid their SEO:   Phoenix Limousine Service 1 save http://www.transaccent.com/blog/   Empire State Limos Blog http://www.empirestatelimos.com/blog/   LIMO BLOG | Exotic Coach Limousines and SUV Limos http://www.exoticcoach.com/category/limo-blog/   Houston Limo Service | Limousine Rentals Company - Colony Limousine | Houston, T... http://www.colonylimousine.com/
  15. 15. Specific local channel search resultsJake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  16. 16. YP.com Paid vs. Organic Listings
  17. 17. Yelp location listings
  18. 18. SuperPages Location (better) vs. Organic (lower) Listings
  19. 19. CitySearch paid vs. location listings
  20. 20. Additional Searches  Organics searches for ‘limousine services Atlanta, GA’  No listings for client Limousine Services come up in Google  Likewise in MerchantCircle  These and many others are desired channels for listings – they support each other.  The more channels listed, the higher likewise in Google the company appears, via spread of digital content and footprint.
  21. 21. ConclusionJake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  22. 22. Review  With a goal of heightened consumer-search results, research industry keywords searched most  Form an ideal list of prominent keywords  Investigate the competition  Optimize for these keywords  Optimize and set profiles in numerous local search channels  Blog, and post about blog content in social media, to feed search results
  23. 23. Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
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