Keyword research in Google AdWords for organic
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Keyword research in Google AdWords for organic

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Keyword research in Google AdWords for organic Presentation Transcript

  • 1. Keyword research Steps Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull
  • 2. Google AdWords Keyword Planner  
  • 3. Google AdWords Keyword Planner   Note keywords listed in “Your product or service” and “Targeting” set to Atlanta, US.
  • 4. Google AdWords Keyword Planner   After clicking “Get Ideas,” then this data appears. I typically go straight to “Keyword Ideas” (right tab).
  • 5. Google AdWords Keyword Planner   To see the keyword ideas’ results, I go to my browser menu and view no “Toolbars” (navigation, bookmark, SEO Book, etc.), as shown. Note the search volume results. Note I can click “Add All” (top right tab) to save to my “plan.” Beside that, I click “Download” to save my results as an Excel .csv file. I can also now re-sort data by clicking “Avg. Monthly searches,” or other options. I can also re- test specific keyword phrases that have appeared from the mix such as ‘garden inspiration.’
  • 6. OR
  • 7. Google AdWords Keyword Planner   After previous research to start new keyword research, go to top menu and select “Tools” and “Keyword Planner.” Or select the button to the right for “Search for Keywords.”
  • 8. Google AdWords Keyword Planner   Many of the settings there exist for Google to promote advertising; since we’re not advertising, we can ignore them to get raw keyword search results.
  • 9. Google AdWords Keyword Planner   Next, we can temporarily ignore the “Ad Group Ideas” to click on “Keyword Ideas.”
  • 10. Google AdWords Keyword Planner   Once we get the keyword data we want, we can export, open in Excel, re-sort data based on search volume or anything we wish. (Note that Google’s data itself gives us options to re- sort data based on criteria; it defaults to sorting by keyword relevance).
  • 11. Thank You! Jake Aull | Zen Fires Web Marketing | Websites & SEO | Social Media & Branding 404.259.5550 | ZenFires.com | jake@zenfires.com | @jakeaull