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Gsu-Mastering eCommerce & online Marketing
 

Gsu-Mastering eCommerce & online Marketing

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eCommerce, keyword selection and the marketing funnel

eCommerce, keyword selection and the marketing funnel

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    Gsu-Mastering eCommerce & online Marketing Gsu-Mastering eCommerce & online Marketing Presentation Transcript

    • MASTERING ONLINEMARKETING &E-COMMERCEJake AullGSUSocial Media Marketing2012
    • KICKOFF NOTES:  What are the major stages for ecommerce entrepreneurship from Mastering online Marketing?   Note: This is a great way to approach web business and digital/social media marketing.   Likewise with my presentation: http://slidesha.re/na3gOp
    • APPROACH TO ECOMMERCEENTREPRENEURSHIP1). Formulate product/service business ideas and affiliatedkeywords list (start broad).2). Test keywords in SEO and keyword analysis tools for topkeywords in demand.3). Research competitive sites from same tools and searchresults.
    • KEYWORD SELECTION
    • KEYWORD COMPARISON
    • APPROACH TO ECOMMERCEENTREPRENEURSHIP4). Define differentiated products/services in demand.5). Create marketing strategy and plan.6). Construct promotions funnel, incentivizations and calendar.
    • APPROACH TO ECOMMERCEENTREPRENEURSHIP7). Create promotions. 7a.) Buy email list. 7b.) Target and test emails. 7c.) PPC advertising 7d.) Set up social media channels and profiles. 7e.) Find existing communities on your niche. 7f.) Help and answer questions there; your profile pulls viewers to your sites. 7g.) SEO (keyword build) your sites. 7h.) Submit your sites to social search engines & share sites (Digg, Reditt, Del.icio.us).
    • APPROACH TO E-COMMERCEENTREPRENEURSHIP8). Set up customer info-capture landing page survey (require survey and info-capture for incentives).9). Ask survey questions that could crowdsource product upsell ideas. 9b.) Crowdsource questions in social sites.10). Identify upsell products, plans and affiliate partnerships.11). Implement and test.
    • MARKETING FUNNEL
    • REVIEW: E-COMMERCE APPROACH  Choose industries/product categories  Research keywords & competitors  Define differentiated products/services in search content demand  Create digital marketing strategy & plan  Output promotions & SEO  Promote landing page & measure marketing funnel  Affiliate partnerships  Crowdsource for upsell products  A/B; Multivariate Testing