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arketing         Guer     illa MVi ral &                            1              l GSU Fall 201     Ja ke Aul
Viral marketing   Diet Chocolate Cherry Dr. Pepper and    Chocolate Rain video   Blend it (blendtech case study from    Gr...
Viral marketing   Kia hamsters   http://www.youtube.com/watch?v=miC1VZ9UVCQ    Bleeds over into event marketing   Honda Mu...
Viral marketing    The emoticon    http://mashable.com/2011/09/20/emoticon-history/    Hotmail    W.O.M.      Years of cas...
Domino’s case study   Domino’s YouTube page   Ad campaign   Social Media integrations   All depts/staff on board
What’s with babies?   Dancing baby                     Smoking baby      First viral video                 Worldwide viral...
The Viral Lexicon   You’ve been “Rickrolled”     Macy’s Thanksgiving parade      http://www.youtube.com/watch?v=wL-hNMJvcy...
Small-Screen Devotions to the Viral phenom CurrentTV     Viral Video Film School     50 Greatest Viral Videos http://bit.l...
Some Personal Favs   Techno Viking StarWars over San Fransisco   I’m a bear. Put your head in my mouth   The Boss and Dyla...
TV Ads as Entertainment“Firebrand TV has been banked in an experiment totransform advertising into entertainment. …The goa...
Movies/Video Ads as Entertainment•  Early 2000s video ads  •  BMW  •  U.S. Army•  Product placement in film  •  E.T./Reese...
YouTube/Videos as Documentation & PR   Journalism      The Arab Spring      Other examples?   Exit Through the Gift Shop  ...
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Gsu viral marketing

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Transcript of "Gsu viral marketing"

  1. 1. arketing Guer illa MVi ral & 1 l GSU Fall 201 Ja ke Aul
  2. 2. Viral marketing  Diet Chocolate Cherry Dr. Pepper and Chocolate Rain video  Blend it (blendtech case study from Groundswell)  Old Spice BurgerKing
  3. 3. Viral marketing  Kia hamsters http://www.youtube.com/watch?v=miC1VZ9UVCQ  Bleeds over into event marketing  Honda Musical Road project  Airlines (United vs. Southeastern)  YouTube as search engine
  4. 4. Viral marketing   The emoticon http://mashable.com/2011/09/20/emoticon-history/   Hotmail   W.O.M.   Years of case studies   (Honda Musical Road?)   Viral mktg?   Or viral video mktg today?
  5. 5. Domino’s case study   Domino’s YouTube page   Ad campaign   Social Media integrations   All depts/staff on board
  6. 6. What’s with babies?   Dancing baby   Smoking baby   First viral video   Worldwide viral attention   Indonesia government   The landlord embarrassed   sent baby to rehab   One of few viral success videos from “Hollywood”   Other Indonesian smoking baby videos eTrade   Duration of ad campaign
  7. 7. The Viral Lexicon   You’ve been “Rickrolled”   Macy’s Thanksgiving parade http://www.youtube.com/watch?v=wL-hNMJvcyI   Keyboard cat iCanHasCheezburger
  8. 8. Small-Screen Devotions to the Viral phenom CurrentTV   Viral Video Film School   50 Greatest Viral Videos http://bit.ly/pMNUZJ   Tosh.0   G4
  9. 9. Some Personal Favs   Techno Viking StarWars over San Fransisco   I’m a bear. Put your head in my mouth   The Boss and Dylan redo “Whip my hair”
  10. 10. TV Ads as Entertainment“Firebrand TV has been banked in an experiment totransform advertising into entertainment. …The goal was to capitalize on the nascent trend of adsas entertainment, which intends to make commercialscompelling enough that they are watched for fun ratherthan avoided, ignored or skipped.The trend is also manifesting itself on Web sites likeveryfunnyads.com, part of the TBS cable network…”http://mediadecoder.blogs.nytimes.com/2008/03/04/firebrand-burns-out/
  11. 11. Movies/Video Ads as Entertainment•  Early 2000s video ads •  BMW •  U.S. Army•  Product placement in film •  E.T./Reeses Pieces •  Matrix/Nokia
  12. 12. YouTube/Videos as Documentation & PR   Journalism   The Arab Spring   Other examples?   Exit Through the Gift Shop   Mr. Brainswash viral video   Street art   Cartoon Network publicity gone wrong   But… publicity goal achieved?
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