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2013MECSocial
2013MECSocial
2013MECSocial
2013MECSocial
2013MECSocial
2013MECSocial
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2013MECSocial

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  • 1. GaMPI 2013 MECJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaullHow to Keep Up with Literature,Social Media and Blogs. Oh My.#2013MECSocial
  • 2. SlideShare.net/JakeAull/2013MECSocialJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaullTwitter: #2013MECSocial@JakeAull#2013MECSocial
  • 3. The Social Media ProblemJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  • 4. Social Channels Map
  • 5. Time Budgeting in Social Media
  • 6. How to Find Industry Expert ContentOnline Upfront to Save Time LaterJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  • 7. #2013MECSocial
  • 8. “You mean a line going upmeans growth?”#2013MECSocial
  • 9. “Golly Gee.”#2013MECSocial
  • 10. #2013MECSocial
  • 11. 9 out of 10 StatisticsOnline Are Wrong!#2013MECSocial
  • 12. 9 out of 10 Statistics Are Wrong!**Including this one.#2013MECSocial
  • 13. What’s Your Best Source? Wikipedia? About.com? mySpace & Facebook?
  • 14. #2013MECSocial
  • 15. Keyword Search via SocialMention.com
  • 16. Social Groups (esp. LinkedIn)#2013MECSocial
  • 17. Blog Search via Digg.com
  • 18. More Blog Search Resources  Google blog searchhttp://www.google.com/blogsearch  Sphinn  Technorati  Also search trade pubs and forum activity
  • 19. Books (yes, books!)& Recommendations EnginesJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  • 20. The Problem with Books?#2013MECSocial
  • 21. The Problem with Books?#2013MECSocial
  • 22. The Problem with Books?  Out-of-date#2013MECSocial
  • 23. The Problem with Books?  Out-of-date  Generalized#2013MECSocial
  • 24. The Problem with Books?  Out-of-date  Generalized  No crowd-sourcing or collaboration#2013MECSocial
  • 25. What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then befollowed in social#2013MECSocial
  • 26. What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then befollowed in social  Holistic, big-picture guides#2013MECSocial
  • 27. What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then befollowed in social  Holistic, big-picture guides  Strategic application in total process#2013MECSocial
  • 28. What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then befollowed in social  Holistic, big-picture guides  Strategic application in total process  Not everyone needs to know “What Facebookchanged this week”#2013MECSocial
  • 29. Amazon for Interests
  • 30. Google Books
  • 31. More Books Resources  e-books from library, Amazon, BN.com  Audio books on audible.com
  • 32. Social Following & MonitoringJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  • 33. HootSuite Social Media Dashboard#2013MECSocial
  • 34. Social Following & Keyword Monitoring Lists in HootSuite
  • 35. The Power of InfographicsJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  • 36. Infographics
  • 37. Infographics in Pinterest
  • 38. Social Tagging & Bookmarking Content SitesJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  • 39. Social Bookmarking Site Delicious.com
  • 40. Content Subscription Channel Reddit
  • 41. Additional BookmarkingResources  Xmarks  Google Bookmarks  Bit.ly
  • 42. Content Feeds & AggregatorsJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  • 43. Content Aggregator Paper.li
  • 44. Paper.li
  • 45. RSS Reader NetVibes.com
  • 46. RSS Reader NetVibes.com
  • 47. RecapJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  • 48. Recap  The Social Media Problem  Too much stuff, not enough time  How to Find Industry Expert Content Online  Blog search, Groups, social mentions/engagement  Books & Recommendations Engines  Social Following & Monitoring  The Power of Infographics  Social Tagging & Bookmarking Content Sites  Content Feeds & Aggregators
  • 49. A Step FurtherJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  • 50. Company or EventSocial Posting  No time to blog or post original content?
  • 51. Good News!  Social media is about sharing! Everyone benefitswhen you share!#2013MECSocial
  • 52. Good News!  Social media is about sharing! Everyone benefitswhen you share!#2013MECSocial
  • 53. Re-Posting  Take the experts and content you find online  And ReTweet and share in the sameaforementioned channels  Even when your company, event or brand doesn’thave its own content to post, you’re posting expertcontent to connect with your audience
  • 54. Blogging without Blogging  Take what you read anyway  Summarize points, takeaways, likes  Blog about, or post, that with links to the source  This is great for the author, for you, for readers –everyone!  NOTE: Do not copy-and-paste their blog post!Google doesn’t like this and it confuses readers –it will hurt both of you!
  • 55. Verifying Expert Authority  Amount of engagements  ReTweets  LinkedIn Group Q&A  SocialMention.com  Klout.com score
  • 56. Expert Sources I Follow  SocialMediaToday  ReadWriteWeb  SearchEngineLand  Chris Anderson  Charlene Li  David Meerman Scott  HubSpot.com  Gartner.com#2013MECSocial
  • 57. Tools to Demo  www.HootSuite.com  Social Dashboard  www.NetVibes.com  RSS Reader  www.Delicious.com  Social Bookmarking & Tagging#2013MECSocial
  • 58. Thank You!Jake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial

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