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GaMPI 2013 MECJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaullHow to Keep Up with Literature...
SlideShare.net/JakeAull/2013MECSocialJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaullTwitter...
The Social Media ProblemJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
Social Channels Map
Time Budgeting in Social Media
How to Find Industry Expert ContentOnline Upfront to Save Time LaterJake Aull | Zen Fires Digital Marketing404.259.5550 | ...
#2013MECSocial
“You mean a line going upmeans growth?”#2013MECSocial
“Golly Gee.”#2013MECSocial
#2013MECSocial
9 out of 10 StatisticsOnline Are Wrong!#2013MECSocial
9 out of 10 Statistics Are Wrong!**Including this one.#2013MECSocial
What’s Your Best Source? Wikipedia? About.com? mySpace & Facebook?
#2013MECSocial
Keyword Search via SocialMention.com
Social Groups (esp. LinkedIn)#2013MECSocial
Blog Search via Digg.com
More Blog Search Resources  Google blog searchhttp://www.google.com/blogsearch  Sphinn  Technorati  Also search trade ...
Books (yes, books!)& Recommendations EnginesJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull...
The Problem with Books?#2013MECSocial
The Problem with Books?#2013MECSocial
The Problem with Books?  Out-of-date#2013MECSocial
The Problem with Books?  Out-of-date  Generalized#2013MECSocial
The Problem with Books?  Out-of-date  Generalized  No crowd-sourcing or collaboration#2013MECSocial
What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then b...
What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then b...
What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then b...
What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then b...
Amazon for Interests
Google Books
More Books Resources  e-books from library, Amazon, BN.com  Audio books on audible.com
Social Following & MonitoringJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
HootSuite Social Media Dashboard#2013MECSocial
Social Following & Keyword Monitoring Lists in HootSuite
The Power of InfographicsJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
Infographics
Infographics in Pinterest
Social Tagging & Bookmarking Content SitesJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2...
Social Bookmarking Site Delicious.com
Content Subscription Channel Reddit
Additional BookmarkingResources  Xmarks  Google Bookmarks  Bit.ly
Content Feeds & AggregatorsJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
Content Aggregator Paper.li
Paper.li
RSS Reader NetVibes.com
RSS Reader NetVibes.com
RecapJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
Recap  The Social Media Problem  Too much stuff, not enough time  How to Find Industry Expert Content Online  Blog sea...
A Step FurtherJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
Company or EventSocial Posting  No time to blog or post original content?
Good News!  Social media is about sharing! Everyone benefitswhen you share!#2013MECSocial
Good News!  Social media is about sharing! Everyone benefitswhen you share!#2013MECSocial
Re-Posting  Take the experts and content you find online  And ReTweet and share in the sameaforementioned channels  Eve...
Blogging without Blogging  Take what you read anyway  Summarize points, takeaways, likes  Blog about, or post, that wit...
Verifying Expert Authority  Amount of engagements  ReTweets  LinkedIn Group Q&A  SocialMention.com  Klout.com score
Expert Sources I Follow  SocialMediaToday  ReadWriteWeb  SearchEngineLand  Chris Anderson  Charlene Li  David Meerma...
Tools to Demo  www.HootSuite.com  Social Dashboard  www.NetVibes.com  RSS Reader  www.Delicious.com  Social Bookmark...
Thank You!Jake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
2013MECSocial
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2013MECSocial

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Transcript of "2013MECSocial"

  1. 1. GaMPI 2013 MECJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaullHow to Keep Up with Literature,Social Media and Blogs. Oh My.#2013MECSocial
  2. 2. SlideShare.net/JakeAull/2013MECSocialJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaullTwitter: #2013MECSocial@JakeAull#2013MECSocial
  3. 3. The Social Media ProblemJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  4. 4. Social Channels Map
  5. 5. Time Budgeting in Social Media
  6. 6. How to Find Industry Expert ContentOnline Upfront to Save Time LaterJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  7. 7. #2013MECSocial
  8. 8. “You mean a line going upmeans growth?”#2013MECSocial
  9. 9. “Golly Gee.”#2013MECSocial
  10. 10. #2013MECSocial
  11. 11. 9 out of 10 StatisticsOnline Are Wrong!#2013MECSocial
  12. 12. 9 out of 10 Statistics Are Wrong!**Including this one.#2013MECSocial
  13. 13. What’s Your Best Source? Wikipedia? About.com? mySpace & Facebook?
  14. 14. #2013MECSocial
  15. 15. Keyword Search via SocialMention.com
  16. 16. Social Groups (esp. LinkedIn)#2013MECSocial
  17. 17. Blog Search via Digg.com
  18. 18. More Blog Search Resources  Google blog searchhttp://www.google.com/blogsearch  Sphinn  Technorati  Also search trade pubs and forum activity
  19. 19. Books (yes, books!)& Recommendations EnginesJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  20. 20. The Problem with Books?#2013MECSocial
  21. 21. The Problem with Books?#2013MECSocial
  22. 22. The Problem with Books?  Out-of-date#2013MECSocial
  23. 23. The Problem with Books?  Out-of-date  Generalized#2013MECSocial
  24. 24. The Problem with Books?  Out-of-date  Generalized  No crowd-sourcing or collaboration#2013MECSocial
  25. 25. What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then befollowed in social#2013MECSocial
  26. 26. What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then befollowed in social  Holistic, big-picture guides#2013MECSocial
  27. 27. What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then befollowed in social  Holistic, big-picture guides  Strategic application in total process#2013MECSocial
  28. 28. What’s Good About Books?  Traditional publishing is still a measure ofcredibility; a guide to true experts who can then befollowed in social  Holistic, big-picture guides  Strategic application in total process  Not everyone needs to know “What Facebookchanged this week”#2013MECSocial
  29. 29. Amazon for Interests
  30. 30. Google Books
  31. 31. More Books Resources  e-books from library, Amazon, BN.com  Audio books on audible.com
  32. 32. Social Following & MonitoringJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  33. 33. HootSuite Social Media Dashboard#2013MECSocial
  34. 34. Social Following & Keyword Monitoring Lists in HootSuite
  35. 35. The Power of InfographicsJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  36. 36. Infographics
  37. 37. Infographics in Pinterest
  38. 38. Social Tagging & Bookmarking Content SitesJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  39. 39. Social Bookmarking Site Delicious.com
  40. 40. Content Subscription Channel Reddit
  41. 41. Additional BookmarkingResources  Xmarks  Google Bookmarks  Bit.ly
  42. 42. Content Feeds & AggregatorsJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  43. 43. Content Aggregator Paper.li
  44. 44. Paper.li
  45. 45. RSS Reader NetVibes.com
  46. 46. RSS Reader NetVibes.com
  47. 47. RecapJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  48. 48. Recap  The Social Media Problem  Too much stuff, not enough time  How to Find Industry Expert Content Online  Blog search, Groups, social mentions/engagement  Books & Recommendations Engines  Social Following & Monitoring  The Power of Infographics  Social Tagging & Bookmarking Content Sites  Content Feeds & Aggregators
  49. 49. A Step FurtherJake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
  50. 50. Company or EventSocial Posting  No time to blog or post original content?
  51. 51. Good News!  Social media is about sharing! Everyone benefitswhen you share!#2013MECSocial
  52. 52. Good News!  Social media is about sharing! Everyone benefitswhen you share!#2013MECSocial
  53. 53. Re-Posting  Take the experts and content you find online  And ReTweet and share in the sameaforementioned channels  Even when your company, event or brand doesn’thave its own content to post, you’re posting expertcontent to connect with your audience
  54. 54. Blogging without Blogging  Take what you read anyway  Summarize points, takeaways, likes  Blog about, or post, that with links to the source  This is great for the author, for you, for readers –everyone!  NOTE: Do not copy-and-paste their blog post!Google doesn’t like this and it confuses readers –it will hurt both of you!
  55. 55. Verifying Expert Authority  Amount of engagements  ReTweets  LinkedIn Group Q&A  SocialMention.com  Klout.com score
  56. 56. Expert Sources I Follow  SocialMediaToday  ReadWriteWeb  SearchEngineLand  Chris Anderson  Charlene Li  David Meerman Scott  HubSpot.com  Gartner.com#2013MECSocial
  57. 57. Tools to Demo  www.HootSuite.com  Social Dashboard  www.NetVibes.com  RSS Reader  www.Delicious.com  Social Bookmarking & Tagging#2013MECSocial
  58. 58. Thank You!Jake Aull | Zen Fires Digital Marketing404.259.5550 | ZenFires.com | @jakeaull#2013MECSocial
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