M u s ic . C o m m u n it y . N ig h t l e . ifFre e d om . Wh a t is t h e b r a n dE u p h o r ic a b o u t ?
Brand pyramid - Euphoric PERSONALITY Fun-loving, bold, real, unique, creative, open to new experiences VALUES Exceptional EDM, freedom, like-minded people, environment, globe, individuality EMOTIONAL BENEFITS Total nightlife experience – Music, community, experience FUNCTIONAL BENEFITS Dancing, Lounging, Drinking, Eating, Entertainment, Relaxed and friendly vibeFUNCTIONAL ATTRIBUTES Top International and Local DJs (range of genres), “International Cuisine”, X Factor, Organic Design in natural setting
Euphoric Magazine (Target Group)• Traits: Edgy | Energetic | Adventurous• Target Age Group: 18-35• Audience : Pan India & International• Brand visibility – over 2,50,000 people• Main markets – Mumbai, Delhi, Bangalore, Pune, Hyderabad, Goa, Kolkatta, Chennai and 27 other cities in India.
This year, dance music took control. From traditional hot spots likeGoa, Mumbai, Delhi and Bangalore, electronic music is suddenlyeverywhere. And one brand will be in the middle of it all.THE CULTURE OF E.D.Mnew brand identity for the 3year old festival. The all new Euphoric identity isa reflection of the sound it stands for, the beaches and the experience itdelivers.THE CULTURE OF SOUND.
Euphoric Issue 1• On the cover – Markus Schulz (World No. 9)• Interviews covered – Alex Morph, Hardwell, Jody Wisternoff• Mix CD – by Will Holland• Events – Bass Camp Festival, Spring Zouk Festival, Karsh Kale at Kitty Su• Magazine sold out within the 1st week in Delhi, Mumbai and Bangalore
Euphoric Issue 2• On the cover – Sander Van Doorn (World No. 16)• Interviews covered – Orjan Nilsen, Marcus Schossow, Paul Thomas, Umek, Protoculture, Arjun Vagale (Jalebee Cartel)• Mix CD – by Tritonal• Events – Future Music Festival Asia, Funkagenda India Tour• Magazine sold out within the 2nd week in Delhi, Mumbai and Bangalore
Highlights• Kick start the countdown to the biggest dance music magazine on our continent, with highly dynamic interviews by some of the worlds best DJ’s – giving fans a glimpse of their lives behind the scenes!• 3 City Tour for the Launch Parties• Top DJ’s from Europe and India to perform• 1 Day gigs in each cities• The best Indoor Venues• Mumbai, Delhi, Bangalore• 800 people expected at each venue
Nikhil Chinapa Jalebee Cartel Potential Artists DJ Pearl B.L.O.T
About the Magazine• Euphoric Magazine, India’s first and biggest clubbing and electronic dance music magazine will be the bible of the new dance music explosion.• Euphoric magazine promotes and applauds creative individuals from the field of music and fashion.• The magazine has a print run of 20,000+ covering all major cities such as Mumbai, New Delhi, Pune, Bangalore, Goa, Hyderabad, Chandigarh, Chennai and 28 other cities.• The magazine is distributed by one of Indias leading distributors i.e. India Book House. They distribute magazines such as GQ, Cosmo, Vogue, Harpers Bazaar, National Geographic, Top Gear etc hence it will be available in every outlet possible.
Readership• Apart from providing interesting and unique features and visuals, Euphoric also assures the clients a whole new target audience. It caters to people who are the opinion formers and leaders in clubbing - the ones who make the happening music happen and cool products cool within their peer groups.• The median age of a Euphoric reader is 30-42% male, 58% female- and they tend to be urban, middle-class to upper-class and single.• They have high disposable income and a high propensity to consume items like night out clothing, new music, the latest mobiles and gadgets.• With an escalating Facebook & Twitter presence, a website, a dedicated events facility, the magazine is a PERFECT platform for your adverts and sponsorships.
Previous EventsSpring Zouk, St. Mary’s Island, Karnataka
Previous Events• Funkagenda, Kitty Su, New Delhi, (Submerge)
Magazine AdvertsThe following are the advertising options: -• Back Cover Advertisement: £2,892• Double Spread Advertisement: £1,850• Inside Front Cover: £2,315• Inside Back Cover: £2,315• Full page ad: £925 All the above rates are for 1 month and are negotiable.
Why partner with Euphoric?THE RIGHT MARKET• EDM and Nightlife are THE gateway to connect with Upscale Young Adults (18-34) in Urban IndiaTHE RIGHT BRAND• Euphoric is THE premier EDM magazine in India and has generated huge loyalty• It is an Indian brand with global appeal• It is an aspirational brand beginning to represent the new generation of young IndiansUNPRECEDENTED VALUE• Euphoric offers unprecedented value to Advertisers through – Property that consumers have a deep relationship with (Euphoric) – Muscle in Media offers 360 degree amplification Partnering with Euphoric on a strategic level can enable Advertisers to make large and meaningful strides in acquiring consumers and ensuring loyalty