The Effective Poster (v1) Attention, Information, Instruction
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The Effective Poster (v1) Attention, Information, Instruction

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A short presentation on effective poster design and structure with examples and think-out questions (no answers given - but if anyone emails me at mr.jaime.aiu@gmail then....

A short presentation on effective poster design and structure with examples and think-out questions (no answers given - but if anyone emails me at mr.jaime.aiu@gmail then....

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The Effective Poster (v1) Attention, Information, Instruction The Effective Poster (v1) Attention, Information, Instruction Presentation Transcript

  • The Effective Poster The Promotion Poster The Information Poster The Education Poster
  • PART 1: To catch attention and to spread a message THE PROMOTION POSTER
  • An Effective Poster • • • • • • • Has one message Is visual Shows a story Is effective Is interesting Has one main element Shows a clear starting point
  • One Message • A poster has only one message. –What is your message?
  • • This poster has one major message. • Is the message visual clear to you?
  • • This poster has one major message. • Is the message visual clear to you?
  • Visual • Big visual, large text • Very few text –A visual message is understood faster than a textual message. • What is your visual?
  • • This poster has one major visual element. • Is the meaning of the visual element clear to you?
  • • This poster has one major visual element. • Is the meaning of the visual element clear to you?
  • • This poster uses words to create one major visual message. • What is the visual message?
  • Shows a Story • The three parts of a story are – beginning – the problem situation • The doer of the action • The receiver of the action • The problem to be solved – turning point – a change in the situation • The action that is done to solve the problem • The resulting change or non-change – end – the resulting situation • Can be a projected or desired result, or an actual result • Can be a change (or no change) in the doer, the receiver, or in the situation
  • • This poster contains story elements: beginning, middle, ending, result. • What story elements can you identify?
  • • This poster contains story elements: beginning, middle, ending, result. • What story elements can you identify?
  • Effective Three elements of a poster’s effectiveness: • clarity of the message – the poster is designed according to the target receiver’s ability to understand the message • acceptability of the message – the poster is designed so that the target receiver will be willing to accept and understand the message • relevance of the message – the poster is designed so that the target receiver can see how the message meets an urgent or important need; even better if the need is that of the receiver
  • This design is most attractive to what culture? Most familiar or acceptable to what culture?
  • NOT UNIVERSALLY ACCEPTABLE This is an example of a poster that tells a story, uses effective visuals and text, but may not be acceptable in some cultures or situations.
  • Interesting Three elements how a poster can catch and then hold attention: • accessibility – the message is easy for the target receiver to understand • relevance – the message is personally meaningful to the target receiver • novelty – the target receiver sees something new or attention-catching in the message
  • • This poster contains elements of interest: easy to understand, meets reader needs, catches attention. • What elements do you see?
  • • This poster contains elements of interest: easy to understand, meets reader needs, catches attention. • What elements do you see?
  • One Dominant Element A poster is designed with one major element: • size – the poster may have one largest image (if there are many images) or largest symbols (out of many symbols) • position – the main element is located on a central position, or a higher position in the poster What’s your main element?
  • • This poster contains one dominant element due to size or positioning. • What is the major element due to?
  • • This poster contains one dominant element due to size or positioning. • What is the major element due to?
  • NO DOMINANT ELEMENT. The text is on top but small. The visuals are large, but there are two items of the same size.
  • Clear Start A poster has clear start and end points: • natural start point – according to culture – some cultures begin reading on the left, some on the right – some cultures begin reading from the top, others from the bottom • designed start point – according to you – the main element can be a start point – arrows or numbers can show the start point – The design can show change, progression, or action
  • • This poster shows a starting point of movement. • How do you know where the movement starts and ends?
  • • This poster shows a starting point and direction. • What visual element is used to show direction, starting, and ending?
  • PART 2: To spread a message + give details THE INFORMATION POSTER
  • Tip • The best information posters use elements that are used in creating a promotion poster.
  • • This poster contains one visual message. • What is the visual message?
  • • This poster contains one main visual. • What is the main visual?
  • • This poster contains one dominant visual element. • What is it?
  • PART 5: To show how to do something THE INSTRUCTION POSTER
  • Tip • The best education posters use elements that are used in creating a promotion poster.
  • • This education poster uses story elements. • How can this poster be improved?
  • PART 5: Now That You Know TEST YOURSELF
  • • How can this poster be improved?
  • • Knowing the mistakes of others can help you avoid those mistakes. • How can this poster be more effective?
  • • Knowing the mistakes of others can help you avoid those mistakes. • How can this poster be more effective?
  • • Knowing the mistakes of others can help you avoid those mistakes. • How can this poster be more effective?
  • • Knowing the mistakes of others can help you avoid those mistakes. • How can this poster be more effective?
  • That’s all. Thank you.
  • To get lost is to learn the way. ~ African proverb