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Professional
Communication
LESSON #08

THE 24 VARIABLES OF
COMMUNICATION
SUCCESS
BY JAIME ALFREDO CABRERA

2 OCTOBER 2013
...
VARIABLES OF
COMMUNICATION SUCCESS

WHAT DETERMINES THE
PROFESSIONAL LEVEL OF
COMMUNICATION?

SLH1013 - Professional Engli...
INTERVENING VARIABLES
 Variables are elements that can

affect the elements, the
components, and the steps of
communicati...
INTERVENING VARIABLES
 They determine the quality of

communication: professional or
unprofessional quality.

SLH1013 - P...
INTERVENING VARIABLES
 Failure to consider an intervening

can affect a receiver’s decoding,
thus resulting in miscommuni...
VARIABLES SHAPE COMMUNICATION

They can determine if a

message is:
effective or ineffective,
professional or unprofessi...
THE BIG PICTURE

24 VARIABLES OF
COMMUNICATION
SUCCESS
VARIABLES of COMMUNICATION SUCCESS
8

ELEMENTS

17 COMPONENTS

SENDER

STEPS

24

DETERMINERS

PASSIVE CONTAINER:
DATA, IN...
VARIABLES CAN EFFECT CHANGE
For instance, your medium can
determine if your message is
 Live or recorded
 Edited or as i...
Examples: Media Variables
 Live presentation – electronic media,

projector; speech on amplifier
 Recorded presentation ...
VARIABLES AFFECT COMMUNICATION

Professionalism depends on how these
determiners affect the effectiveness of
a message.
 ...
Example: Professional Variables
 Clarity – simplicity, zero ambiguity, clear

and understandable to the target receiver
...
ONE MORE TIME
 Communication variables are

elements that affect the success of
communication.
 Your level of profession...
Professional
Communication
LESSON #08

TWO GUIDE QUESTIONS
FOR COMMUNICATION
SUCCESS

SLH1013 - Professional English

Tues...
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Professional Communication 07 - The 24 Variables

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  • When a message is clear, understandable, and with no ambiguity, then the message is ___. Clear Successful Professional Useful Acceptable TransmittedWhen a message uses codes and formats that fit the target receiver’s context, then the message is ___. Acceptable Clear Successful Professional Useful Transmitted
  • Transcript of "Professional Communication 07 - The 24 Variables"

    1. 1. Professional Communication LESSON #08 THE 24 VARIABLES OF COMMUNICATION SUCCESS BY JAIME ALFREDO CABRERA 2 OCTOBER 2013 SLH1013 - Professional English Tuesday, October 29, 2013
    2. 2. VARIABLES OF COMMUNICATION SUCCESS WHAT DETERMINES THE PROFESSIONAL LEVEL OF COMMUNICATION? SLH1013 - Professional English
    3. 3. INTERVENING VARIABLES  Variables are elements that can affect the elements, the components, and the steps of communication. SLH1013 - Professional English Tuesday, October 29, 2013
    4. 4. INTERVENING VARIABLES  They determine the quality of communication: professional or unprofessional quality. SLH1013 - Professional English Tuesday, October 29, 2013
    5. 5. INTERVENING VARIABLES  Failure to consider an intervening can affect a receiver’s decoding, thus resulting in miscommunication. SLH1013 - Professional English Tuesday, October 29, 2013
    6. 6. VARIABLES SHAPE COMMUNICATION They can determine if a message is: effective or ineffective, professional or unprofessional, partial or complete, accurate or distorted.  SLH1013 - Professional English Tuesday, October 29, 2013
    7. 7. THE BIG PICTURE 24 VARIABLES OF COMMUNICATION SUCCESS
    8. 8. VARIABLES of COMMUNICATION SUCCESS 8 ELEMENTS 17 COMPONENTS SENDER STEPS 24 DETERMINERS PASSIVE CONTAINER: DATA, INFORMATION FEEDBACK 4 QUESTIONS 23 ACTIVE PURPOSE: MOTIVE, INTENTION or SOURCE 8 1 2 3 4 5 6 7 TO ENTERTAIN TO PERSUADE TO PRESERVE TO PUSH TO ACTION TO INFORM TO INFLUENCE TO EDUCATE  SYMBOLS  CODES  FORMATS 24 MESSAGE or  NOISE  INTERFERENCE MEANING TEXT  SUBTEXT  CONTEXT INTENDED MEANING LANGUAGE LETTERS VOCABULARY NUMBERS CHARACTERS SPELLING GRAMMAR GRAPHICS PUNCTUATION SPACES SYNTAX OR RECEIVED MEANING CONFIRMATION 21 • • • • • • • 8 22 15  SPEED of TRANSFER 16  PRESERVATION of CONTENT 17  TIMELINESS or TIMING 18  CONFIRMATION of TRANSFER 19 CONFIDENTIALITY 20  SECURITY CLARITY  ACCEPTABILITY 9 STANDARDIZATION 10  TARGET  NON-TARGET NEEDS & WANTS ACCESS DECODING SKILLS PARTS STRUCTURES HIERARCHY MARGINS ALIGNMENT INDENTIONS INK, on PAPER RECEIVER MEDIUM SOUND on TAPE MOTION on FILM UNI- or MULTIMEDIA on DATA STORAGE DEVICE  DISPERSION • INTRAPERSONAL • INTER PERSONAL • GROUP • MASS SLH1013 - Professional English CHANNEL TECHNOLOGY PRINT  AUDIO  ELECTRONIC  MULTICHANNEL 11 SPOKEN 12 PRINTED or DRAWN 13 PERFORMED or ENACTED 14 LIVE or RECORDED
    9. 9. VARIABLES CAN EFFECT CHANGE For instance, your medium can determine if your message is  Live or recorded  Edited or as is  Written, spoken, or enacted  Mass, group, or individual receiver SLH1013 - Professional English Tuesday, October 29, 2013
    10. 10. Examples: Media Variables  Live presentation – electronic media, projector; speech on amplifier  Recorded presentation – voice or action on tape  Spoken message – voice on amplifier  Written message – ink on paper  Enacted or performed message – same as live presentation SLH1013 - Professional English Tuesday, October 29, 2013
    11. 11. VARIABLES AFFECT COMMUNICATION Professionalism depends on how these determiners affect the effectiveness of a message.  For instance, the clarity, acceptability, and use of standard codes and formats in a letter make the message more effective. SLH1013 - Professional English Tuesday, October 29, 2013
    12. 12. Example: Professional Variables  Clarity – simplicity, zero ambiguity, clear and understandable to the target receiver  Acceptability – codes and formats are acceptable according to the target reader’s culture, position or function  Standard codes and formats – codes and formats are standard in the profession, among people with formal education SLH1013 - Professional English Tuesday, October 29, 2013
    13. 13. ONE MORE TIME  Communication variables are elements that affect the success of communication.  Your level of professionalism can depend on how these variables affect your message. SLH1013 - Professional English Tuesday, October 29, 2013
    14. 14. Professional Communication LESSON #08 TWO GUIDE QUESTIONS FOR COMMUNICATION SUCCESS SLH1013 - Professional English Tuesday, October 29, 2013
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