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SHL1013: Professional English

10/13/2012
PERSUASIVE WRITING

THE MOTIVATION LETTER
CONVINCING ARGUMENTS
INDUCTION
DEDUCTION
CHOOSING YOUR STRATEGY
HOW TO WRITE A P...
AFTER THIS LESSON
YOU WILL BE ABLE TO ANSWER THREE QUESTIONS:

1. How can you create a convincing

cover, offer, or applic...
Why a Motivation Letter?
A well-written motivation letter helps you get
the job.
 The motivation letter is the letter you...
1. The Opening Paragraph
The first paragraph of the motivation
letter should be between three and four
sentences.
 Write ...
2. The Body
The body (one to two paragraphs) is where you
persuade the recruiters to hire you.
 Say why you are qualified...
3. The End Paragraph
The end paragraph should be two to four
sentences.
1. Ask politely for an interview.
2. Remind the re...
4. The Signature
• Conclude the letter with "Sincerely" and

your name typed underneath.
• Leave a space for your signatur...
SHL1013: Professional English

10/13/2012
PERSUASIVE WRITING

THE MOTIVATION LETTER
CONVINCING ARGUMENTS
INDUCTION
DEDUCTION
CHOOSING YOUR STRATEGY
HOW TO WRITE A P...
Do you have an educated mind?

SHL1013: Professional English

10/13/2012
An Educated Mind
A person first takes in information, then uses it.
It doesn’t happen the other way around.
A critical thi...
Arguments of Persuasion
• In writing, to try and convince a

reader that something is true or not
true, an argument is use...
The Inductive Method
This approach involves three steps:
generating theories and hypotheses
1. Observe the world.
2. Searc...
SHL1013: Professional English

10/13/2012
The Deductive Method
This method involves three steps: testing
theories and hypotheses
1.
State the hypothesis (based on
t...
SHL1013: Professional English

10/13/2012
Which one is better?
SHL1013: Professional English

10/13/2012
PERSUASIVE WRITING

THE MOTIVATION LETTER
CONVINCING ARGUMENTS
INDUCTION
DEDUCTION
CHOOSING YOUR STRATEGY
HOW TO WRITE A P...
INDUCTION
... a process of reasoning (arguing)
which infers a general conclusion
based on individual cases, examples,
spec...
How Induction Works
Induction is based on conclusions:
 An inductive argument requires faith in its
conclusion
 If you u...
Decision Tree

SHL1013: Professional English

10/13/2012
SHL1013: Professional English

10/13/2012
PERSUASIVE WRITING

THE MOTIVATION LETTER
CONVINCING ARGUMENTS
INDUCTION
DEDUCTION
CHOOSING YOUR STRATEGY
HOW TO WRITE A P...
DEDUCTION
… a process of reasoning that starts
with a general truth, applies that
truth to a specific case (resulting in
a...
How Deduction Works
Deduction is based on premises:
 A deductive argument requires faith in its
premises.
 If you use de...
Example
Deduction is an argument where the conclusion
is necessarily follows from the premise.
• Major premise: Free acces...
SHL1013: Professional English

10/13/2012
PERSUASIVE WRITING

THE MOTIVATION LETTER
CONVINCING ARGUMENTS
INDUCTION
DEDUCTION
CHOOSING YOUR STRATEGY
HOW TO WRITE A P...
Don’t be Confused
• Inductive and deductive reasoning

are two basic kinds of reasoning used
in math, science and the huma...
SHL1013: Professional English

10/13/2012
Proving Your Truth
Induction works due to the conclusion
 The conclusion of an inductive argument can
be proven false by ...
SHL1013: Professional English

10/13/2012
Induction
When you use inductive reasoning, you move
from the specific to the general. For instance:
 I examined 1,000 do...
SHL1013: Professional English

10/13/2012
Deduction
Deductive logic works from the general to
specific or cause to effect. For example:
 Dogs have fleas. (General)...
SHL1013: Professional English

10/13/2012
Direction of the Argument
Inductive Reasoning: specific to general
 Inductive reasoning is based on
observation.
 To use...
Direction of the Argument
Deductive Reasoning: general to
specific
Deductive reasoning is based on
laws or general princi...
SHL1013: Professional English

10/13/2012
When to Use
How to choose your strategy:
• Use inductive reasoning to form
arguments based on experience.
• Use deductive ...
SHL1013: Professional English

10/13/2012
The Proof
• A deductive argument provides

complete proof of the conclusion, as
long as the premises used are true.
• An i...
Your Turn
ANSWER THESE THREE QUESTIONS

1. How can you create a more convincing

cover, offer, or application letter?
2.Wh...
SHL1013: Professional English

10/13/2012
PERSUASIVE WRITING

THE MOTIVATION LETTER
CONVINCING ARGUMENTS
INDUCTION
DEDUCTION
CHOOSING YOUR STRATEGY
WRITING A PERSUA...
Four Focus Areas
1.
2.
3.

4.

Correct letter format
Two paragraphs
A clearly stated thesis statement
At least one emotion...
Exercise
You

are writing a persuasive letter
to the principal of your school.
Be positive.
Remember to attack the prob...
The Headings
Your Address
City, State, Zip
Principal’s Name
School’s Name
School’s Address
City, State Zip
Date Month Year...
Paragraph One
This is your thesis statement (what you
are writing about). Write at least three
sentences describing what t...
Paragraph Two
Write at least three sentences
proposing solutions to the problem,
such as:
The custodial staff and the stu...
Paragraph Three
Write a concluding sentence, such as:
Thank you for your time. I hope
you take my suggestions into
consid...
The Closing & Signature
Write the closing phrase, such as:
Yours truly,
Sign above your complete name,
position, and orga...
Suggested Reading List
•
•
•
•
•
•
•
•
•
•
•
•
•
•

What is deduction and induction? http://educ.jmu.edu/~omearawm/deducti...
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Persuasive Writing Skills for Job Application Letters

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  1. 1. SHL1013: Professional English 10/13/2012
  2. 2. PERSUASIVE WRITING THE MOTIVATION LETTER CONVINCING ARGUMENTS INDUCTION DEDUCTION CHOOSING YOUR STRATEGY HOW TO WRITE A PERSUASIVE LETTER By Jaime Alfredo Cabrera, Lecturer, Albukhary International University
  3. 3. AFTER THIS LESSON YOU WILL BE ABLE TO ANSWER THREE QUESTIONS: 1. How can you create a convincing cover, offer, or application letter? 2.What proof can convince your target reader? 3.What is the most convincing strategy of presenting your ideas? SHL1013: Professional English 10/13/2012
  4. 4. Why a Motivation Letter? A well-written motivation letter helps you get the job.  The motivation letter is the letter you send with your CV when you are applying for a position.  It is the first thing that a recruiter sees when opening your application package.  The letter provides you with the opportunity to catch their interest. SHL1013: Professional English 10/13/2012
  5. 5. 1. The Opening Paragraph The first paragraph of the motivation letter should be between three and four sentences.  Write a clear statement about why you are applying for the position.  Inform the recruiter why you are interested in the position.  Mention the job position title and the company by name. SHL1013: Professional English 10/13/2012
  6. 6. 2. The Body The body (one to two paragraphs) is where you persuade the recruiters to hire you.  Say why you are qualified for the position.  State your evidence; work experience and successes, academic achievement, awards that you received.  Summarize specific skills that qualify you for the position. Mention assets and qualities that you would bring to the company.  Summarize the main points in one sentence. SHL1013: Professional English 10/13/2012
  7. 7. 3. The End Paragraph The end paragraph should be two to four sentences. 1. Ask politely for an interview. 2. Remind the recruiters about the CV included with the letter. 3. Thank them for their time and consideration. 4. Suggest a meeting or interview. SHL1013: Professional English 10/13/2012
  8. 8. 4. The Signature • Conclude the letter with "Sincerely" and your name typed underneath. • Leave a space for your signature between "Sincerely" and your name. • Proofread the letter several times. • Sign above your name by using dark ink. SHL1013: Professional English 10/13/2012
  9. 9. SHL1013: Professional English 10/13/2012
  10. 10. PERSUASIVE WRITING THE MOTIVATION LETTER CONVINCING ARGUMENTS INDUCTION DEDUCTION CHOOSING YOUR STRATEGY HOW TO WRITE A PERSUASIVE LETTER By Jaime Alfredo Cabrera, Lecturer, Albukhary International University
  11. 11. Do you have an educated mind? SHL1013: Professional English 10/13/2012
  12. 12. An Educated Mind A person first takes in information, then uses it. It doesn’t happen the other way around. A critical thinker is a person with an educated and trained mind. Critical thinkers don’t decide immediately. This is what they do:  know the information  ask questions based on reason  find the answers  draw conclusions, and then  use the information. SHL1013: Professional English 10/13/2012
  13. 13. Arguments of Persuasion • In writing, to try and convince a reader that something is true or not true, an argument is used. • Two of the argumentative methods used in writing are induction and deduction. SHL1013: Professional English 10/13/2012
  14. 14. The Inductive Method This approach involves three steps: generating theories and hypotheses 1. Observe the world. 2. Search for a pattern in what is observed. 3. Make a generalization about what is occurring. From http://www.southalabama.edu/coe/bset/johnson/dr_johnson/lectures/lec1.htm 10/13/2012
  15. 15. SHL1013: Professional English 10/13/2012
  16. 16. The Deductive Method This method involves three steps: testing theories and hypotheses 1. State the hypothesis (based on theory or research literature). 2. Collect data to test the hypothesis. 3. Make decision to accept or reject the hypothesis. From http://www.southalabama.edu/coe/bset/johnson/dr_johnson/lectures/lec1.htm 10/13/2012
  17. 17. SHL1013: Professional English 10/13/2012
  18. 18. Which one is better? SHL1013: Professional English 10/13/2012
  19. 19. PERSUASIVE WRITING THE MOTIVATION LETTER CONVINCING ARGUMENTS INDUCTION DEDUCTION CHOOSING YOUR STRATEGY HOW TO WRITE A PERSUASIVE LETTER By Jaime Alfredo Cabrera, Lecturer, Albukhary International University
  20. 20. INDUCTION ... a process of reasoning (arguing) which infers a general conclusion based on individual cases, examples, specific bits of evidence, and other specific types of premises. SHL1013: Professional English 10/13/2012
  21. 21. How Induction Works Induction is based on conclusions:  An inductive argument requires faith in its conclusion  If you use induction, make a strong conclusion to elicit belief. Induction creates general proof  Induction uses specific information to create a general conclusion regarding something that is in the future. SHL1013: Professional English 10/13/2012
  22. 22. Decision Tree SHL1013: Professional English 10/13/2012
  23. 23. SHL1013: Professional English 10/13/2012
  24. 24. PERSUASIVE WRITING THE MOTIVATION LETTER CONVINCING ARGUMENTS INDUCTION DEDUCTION CHOOSING YOUR STRATEGY HOW TO WRITE A PERSUASIVE LETTER By Jaime Alfredo Cabrera, Lecturer, Albukhary International University
  25. 25. DEDUCTION … a process of reasoning that starts with a general truth, applies that truth to a specific case (resulting in a second piece of evidence), and from those two pieces of evidence (premises), draws a specific conclusion about the specific case. SHL1013: Professional English 10/13/2012
  26. 26. How Deduction Works Deduction is based on premises:  A deductive argument requires faith in its premises.  If you use deduction, present strong premises to elicit belief. Deduction creates specific proof  Deduction uses general information to create a specific conclusion regarding something in the past or in the present. SHL1013: Professional English 10/13/2012
  27. 27. Example Deduction is an argument where the conclusion is necessarily follows from the premise. • Major premise: Free access to public education is a key factor in the success of industrialized nations like the United States. • Specific case: India is working to become a successful, industrialized nation. • Conclusion: Therefore, India should provide free access to public education for its citizens. SHL1013: Professional English 10/13/2012
  28. 28. SHL1013: Professional English 10/13/2012
  29. 29. PERSUASIVE WRITING THE MOTIVATION LETTER CONVINCING ARGUMENTS INDUCTION DEDUCTION CHOOSING YOUR STRATEGY HOW TO WRITE A PERSUASIVE LETTER By Jaime Alfredo Cabrera, Lecturer, Albukhary International University
  30. 30. Don’t be Confused • Inductive and deductive reasoning are two basic kinds of reasoning used in math, science and the humanities. • It's easy to confuse the two, but not if you remember that they rely on different kinds of premises. SHL1013: Professional English 10/13/2012
  31. 31. SHL1013: Professional English 10/13/2012
  32. 32. Proving Your Truth Induction works due to the conclusion  The conclusion of an inductive argument can be proven false by finding one false example, but cannot be proven true unless all particulars of the premise are true. Deduction works due to the premises  The conclusion of a deductive argument can be proven as true or false by examining all the premises. In your opinion, which one is better? SHL1013: Professional English 10/13/2012
  33. 33. SHL1013: Professional English 10/13/2012
  34. 34. Induction When you use inductive reasoning, you move from the specific to the general. For instance:  I examined 1,000 dogs in my city. (specific)  They all had fleas. (generalization)  Conclusion: All dogs have fleas. (general) The conclusion might not be factual. However, you draw a conclusion based on information you have. SHL1013: Professional English 10/13/2012
  35. 35. SHL1013: Professional English 10/13/2012
  36. 36. Deduction Deductive logic works from the general to specific or cause to effect. For example:  Dogs have fleas. (General)  My dog doesn't have fleas. (Specific)  Therefore, not all dogs have fleas. (Conclusion) SHL1013: Professional English 10/13/2012
  37. 37. SHL1013: Professional English 10/13/2012
  38. 38. Direction of the Argument Inductive Reasoning: specific to general  Inductive reasoning is based on observation.  To use inductive reasoning, find a pattern in a collection of specific observations, then create a general conclusion based on that pattern. SHL1013: Professional English 10/13/2012
  39. 39. Direction of the Argument Deductive Reasoning: general to specific Deductive reasoning is based on laws or general principles. To use deductive reasoning, apply a general principle to a specific example. SHL1013: Professional English 10/13/2012
  40. 40. SHL1013: Professional English 10/13/2012
  41. 41. When to Use How to choose your strategy: • Use inductive reasoning to form arguments based on experience. • Use deductive reasoning to form arguments based on rules or previously known facts. SHL1013: Professional English 10/13/2012
  42. 42. SHL1013: Professional English 10/13/2012
  43. 43. The Proof • A deductive argument provides complete proof of the conclusion, as long as the premises used are true. • An inductive argument can demonstrate only that the conclusion is probably true. SHL1013: Professional English 10/13/2012
  44. 44. Your Turn ANSWER THESE THREE QUESTIONS 1. How can you create a more convincing cover, offer, or application letter? 2.What proof can you offer to convince your target reader? 3. What is the most convincing strategy of presenting your ideas? SHL1013: Professional English 10/13/2012
  45. 45. SHL1013: Professional English 10/13/2012
  46. 46. PERSUASIVE WRITING THE MOTIVATION LETTER CONVINCING ARGUMENTS INDUCTION DEDUCTION CHOOSING YOUR STRATEGY WRITING A PERSUASIVE LETTER By Jaime Alfredo Cabrera, Lecturer, Albukhary International University
  47. 47. Four Focus Areas 1. 2. 3. 4. Correct letter format Two paragraphs A clearly stated thesis statement At least one emotional appeal SHL1013: Professional English 10/13/2012
  48. 48. Exercise You are writing a persuasive letter to the principal of your school. Be positive. Remember to attack the problem, not the person. SHL1013: Professional English 10/13/2012
  49. 49. The Headings Your Address City, State, Zip Principal’s Name School’s Name School’s Address City, State Zip Date Month Year Dear _______: SHL1013: Professional English 10/13/2012
  50. 50. Paragraph One This is your thesis statement (what you are writing about). Write at least three sentences describing what the problem(s) is, such as: cleanliness of restrooms, the dress code. Use at least one emotional appeal, such as:  The restrooms are so dirty that they pose a health hazard for the students. SHL1013: Professional English 10/13/2012
  51. 51. Paragraph Two Write at least three sentences proposing solutions to the problem, such as: The custodial staff and the students could work together to keep the restrooms clean. SHL1013: Professional English 10/13/2012
  52. 52. Paragraph Three Write a concluding sentence, such as: Thank you for your time. I hope you take my suggestions into consideration. SHL1013: Professional English 10/13/2012
  53. 53. The Closing & Signature Write the closing phrase, such as: Yours truly, Sign above your complete name, position, and organization: Ana Banana Sophomore student, Girvan School SHL1013: Professional English 10/13/2012
  54. 54. Suggested Reading List • • • • • • • • • • • • • • What is deduction and induction? http://educ.jmu.edu/~omearawm/deduction.html Strengths and weaknesses of deduction and induction http://www.ehow.com/info_8608601_deduction-inductionstrengths.html The Difference Between Deductive & Inductive Methods http://www.ehow.com/info_12005845_difference-betweendeductive-inductive-methods.html Difference Between Deduction & Induction http://www.ehow.com/facts_4781689_difference-between-deductioninduction.html Advantages and Disadvantages of Inductive Reasoning http://www.ehow.com/info_8491871_advantagesdisadvantages-inductive-reasoning.html Explanations and examples at www.triviumpursuit.com/articles/two_methods_of_reasoning.php More examples at www2.education.ualberta.ca/staff/olenka.Bilash/best%20of%20bilash/inductivedeductive.html A short definition is at www.reference.com/motif/science/explain-deductive-and-inductive-methods. Persuasion in the English language at www.teflcertificatecourses.com/tefl-articles/tesol-inductive-deductiveapproaches.php More details and examples at http://www.msubillings.edu/asc/resources/writing/PDFWritingLab/Induction%20vs%20Deduction.pdf Deduction & Induction http://www.socialresearchmethods.net/kb/dedind.php Inductive reasoning http://www.newzofday.com/inductive-reasoning-html Induction and deduction in education, religion, and politics http://authorityresearch.com/2006-05%20DeductiveInductive%20Reasoning%20Part%20III.htm Deduction and Induction http://www.thinkingshop.com/Clarion/logic/chap1.htm
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