Slides from Convio Summit 2010 session with Jordan Viator. Session description: Tips, Tricks and Considerations When Embarking on Social
Media Campaigning: Organizations are starting to equip themselves with material on strategy and tactics for social media programs, but there are countless bits of insight to be shared from practitioners who already have comprehension on running campaigns first hand.
This session will cover a list of top “insider insights”
for social media campaigning, including defining ROI metrics before starting, tapping into influencers,
integrating social media into other communications
efforts, starting an advocate program, how to take
negative criticism and much, much more!