JahiaOne - Abercrombie & Fitch explains how they use Jahia

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In this session, Nadeem Khokhar will present the evolution of Jahia at Abercrombie & Fitch over the past 7 years, the overall positive impact it's had, and what future opportunities lie ahead.

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JahiaOne - Abercrombie & Fitch explains how they use Jahia

  1. 1. JAHIAONE CONFERENCE FEBRUARY 6, 2014
  2. 2. STRUCTURED ORGANIC GROWTH NADEEM KHOKHAR SR. IT MANAGER INTERNATIONAL STORE SYSTEMS 2
  3. 3. ABERCROMBIE & FITCH ICONIC BRANDS WITH GLOBAL APPEAL AND A CLEARLY DEFINED AESTHETIC 3
  4. 4. ABERCROMBIE & FITCH INTERNATIONAL EXPANSION • Over 1,000 stores in 20 countries • Current focus on China and Japan • Further enhanced DTC international capabilities • Franchising opportunities (Mexico, Russia, Brazil) • Optimizing productivity in U.S. stores 5
  5. 5. A&F JAHIA EVOLUTION PRE-JAHIA 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL 2012 AUG SEP 2013 OCT 2014 NOV DEC Home Office Intranet • Infrequently updated, basic static HTML pages • No authentication or usage statistics Store Associate Intranet • Custom developed Lotus Domino web app • Minimal content updates by business users Vendor Portal • No portal, vendors provided URLs for each app • One shared credential per vendor 6
  6. 6. A&F JAHIA EVOLUTION ENTERPRISE PORTAL OBJECTIVES 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL 2012 AUG SEP • Single sign on & integration of custom and 3rd party apps • DEC Search capability • NOV Reduce IT labor & maintenance • OCT 2014 User managed content & document sharing • 2013 International language capable 7
  7. 7. A&F JAHIA EVOLUTION WHY JAHIA? 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN • OCT NOV DEC Matched A&F’s technology stack • SEP 2014 Flexible, scalable solution • AUG 2013 Competitively priced • JUL 2012 Easy administration & speed to market • 2011 Proven international capability 8
  8. 8. A&F JAHIA EVOLUTION HOME OFFICE INTRANET PHASE 1 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL 2012 AUG • DEC LDAP authentication / authorization • NOV Provided content management to business users • OCT 2014 Reorganized content with a user experience expert • SEP 2013 Google Analytics to track site usage 9
  9. 9. A&F JAHIA EVOLUTION HOME OFFICE INTRANET PHASE 2 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL 2012 AUG • DEC Personalization of homepage • NOV Recently updated content displayed on homepage • OCT 2014 Redesigned layout for easier navigation • SEP 2013 Increase of content authors 10
  10. 10. A&F JAHIA EVOLUTION EXTRANET 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL 2012 AUG • NOV DEC External access to important & popular content • OCT 2014 Campus closure alerts • SEP 2013 Orientation information for new associates 11
  11. 11. A&F JAHIA EVOLUTION VENDOR PORTAL 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL 2012 AUG • NOV DEC Training documentation & vendor communication • OCT 2014 Portal for our growing list of global vendors • SEP 2013 Single sign on to all applications 12
  12. 12. A&F JAHIA EVOLUTION STORE ASSOCIATE INTRANET 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL • SEP OCT 2014 NOV DEC Navigation and document library replaced • AUG 2013 Leveraged internationalization capabilities • 2012 Single sign on to all applications 13
  13. 13. A&F JAHIA EVOLUTION POS HELP REFERENCE 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL • SEP OCT 2014 NOV DEC Documents and training videos • AUG 2013 Help reference site on all POS registers • 2012 Available in both English and local language 14
  14. 14. A&F JAHIA EVOLUTION INTERNATIONAL PROJECT REFERENCE SITE 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL • SEP OCT 2014 NOV DEC Operational research and requirements • AUG 2013 Document repository for international projects • 2012 One source of the truth 15
  15. 15. A&F JAHIA EVOLUTION HR INTRANET 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL • SEP OCT 2014 NOV DEC Knowledge sharing with international HR managers • AUG 2013 Content restricted and managed by HR department • 2012 Added new widgets 16
  16. 16. A&F JAHIA EVOLUTION ASSET PROTECTION PORTAL 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL • SEP OCT 2014 NOV DEC Security process and procedure updates • AUG 2013 Access to tools and documents • 2012 Newsletter style communication to global field agents 17
  17. 17. A&F JAHIA EVOLUTION MAF JOINT VENTURE SITE 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL • SEP OCT 2014 NOV DEC Collaboration with our UAE partner MAF • AUG 2013 First joint venture and entry into Middle East • 2012 Document repository specific to joint venture 18
  18. 18. A&F JAHIA EVOLUTION VISUAL BRAND REFERENCE GUIDE (PILOT) 2006 JAN 2008 FEB MAR 2009 APR 2010 MAY JUN 2011 JUL • OCT NOV DEC Floorset agility • SEP 2014 Real-time updates • AUG 2013 Replaces documents printed to the stores • 2012 Presentation quality 19
  19. 19. ORGANIC GROWTH CATALYSTS • Established usability guidelines for templates • Marketing team governs brand consistency • Role based access to layers of editable content • Simple & clean layout for small collection of templates • Quick turnaround from IT to create new sites • Intuitive content management for users 20
  20. 20. ORGANIC GROWTH 2006—2014 3550 3517 3216 2757 2474 2169 840 554 210 2 2006 2 2007 4 2008 7 2009 10 9 2010 TOTAL PAGES CREATED 2011 # 11 2012 12 2013 13 2014 VIRTUAL SITES 21
  21. 21. ABERCROMBIE & FITCH FUTURE INITIATIVES • Digital communication to stores • Mobile content delivery • Store to store collaboration • Franchising site 22
  22. 22. QUESTION & ANSWER NADEEM_KHOKHAR@ABERCROMBIE.COM 24

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