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The NewDigital Presence Paradigm:Content & Business ApplicationTogether At Last…in actionElie Auvray (eauvray@jahia.com)Ja...
2• The new digital presenceparadigm• In action (demo)Agenda
The New Digital Presence ParadigmMore and more projects in multiplemarket sectors where:•Vertical application developmentb...
Industry & Services
Industry & Services
Industry & Services
Banks, Insurances
Banks, Insurances
Banks, Insurances
Banks, Insurances
Digital Presence paradigm11We areTechnical PeopleWe areTechnical PeopleWe areBusiness People
The New Digital Presence Paradigm12First Web projects:Even static content is deliveredby technical peopleFirst Web project...
13Web siteand Business ApplicationsIntegration(website, intranet, extranet)Web siteand Business ApplicationsIntegration(we...
14Business ApplicationsIntegrationBusiness ApplicationsIntegrationWeb site management& Content ProductionThe New Digital P...
15Business ApplicationsIntegrationBusiness ApplicationsIntegrationWeb site management& Content ProductionThe New Digital P...
16Business ApplicationsIntegrationBusiness ApplicationsIntegrationWeb site management& Content ProductionThe New Digital P...
17Why ?The New Digital Presence Paradigm
18Today,every Web projectIS a business applicationwherecontent and business applicationare tied togetherThe New Digital Pr...
19Business ApplicationsIntegrationBusiness ApplicationsIntegrationWeb site management& Content ProductionThe New Digital P...
20The New Digital Presence Paradigm…but a mix of the two that web platform must aggregate and managein an – hopefully – un...
21The New Digital Presence ParadigmWith an increasing need for user personalization:
22The New Digital Presence ParadigmAnd multichannel management capabilities:
Content producersContent / Marketing / Com teamsWeb / Mobile / Applicationproject managersIntegrators teamsDevelopers team...
24How to turn your online presenceinto business-driven application ?The New Digital Presence Paradigm
Everything is content,whatever the source and the typeMust be managed by a unified user interfaceBeyond obsolete technolog...
It depends on what [firms] want touse their DAM program for. Somewant to manage internal content.That’s the minority. A lo...
27• The New digital presenceparadigm• In action (demo)Agenda
The NewDigital Presence Paradigm:Content & Business ApplicationTogether At Last…in actionElie Auvray (eauvray@jahia.com)Ja...
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The New Digital Presence Paradigm: Content and Business Apps together... At last ! (CMS Expo 13)

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Transcript of "The New Digital Presence Paradigm: Content and Business Apps together... At last ! (CMS Expo 13)"

  1. 1. The NewDigital Presence Paradigm:Content & Business ApplicationTogether At Last…in actionElie Auvray (eauvray@jahia.com)Jahia
  2. 2. 2• The new digital presenceparadigm• In action (demo)Agenda
  3. 3. The New Digital Presence ParadigmMore and more projects in multiplemarket sectors where:•Vertical application developmentbecomes critical•Content management withinapplications becomes a mandatoryrequest from marketing departments3
  4. 4. Industry & Services
  5. 5. Industry & Services
  6. 6. Industry & Services
  7. 7. Banks, Insurances
  8. 8. Banks, Insurances
  9. 9. Banks, Insurances
  10. 10. Banks, Insurances
  11. 11. Digital Presence paradigm11We areTechnical PeopleWe areTechnical PeopleWe areBusiness People
  12. 12. The New Digital Presence Paradigm12First Web projects:Even static content is deliveredby technical peopleFirst Web projects:Even static content is deliveredby technical people
  13. 13. 13Web siteand Business ApplicationsIntegration(website, intranet, extranet)Web siteand Business ApplicationsIntegration(website, intranet, extranet)ContentProductionThe New Digital Presence ParadigmThen, business users started to produce content with dedicated tools:
  14. 14. 14Business ApplicationsIntegrationBusiness ApplicationsIntegrationWeb site management& Content ProductionThe New Digital Presence ParadigmThose tools have been improved to let business users manage an increasing scopeof functions from content to web site management
  15. 15. 15Business ApplicationsIntegrationBusiness ApplicationsIntegrationWeb site management& Content ProductionThe New Digital Presence ParadigmBut these two areas that compose a web project are not basedon the same requirements:
  16. 16. 16Business ApplicationsIntegrationBusiness ApplicationsIntegrationWeb site management& Content ProductionThe New Digital Presence ParadigmThey do not have the same lifecycle for deployment and updates:
  17. 17. 17Why ?The New Digital Presence Paradigm
  18. 18. 18Today,every Web projectIS a business applicationwherecontent and business applicationare tied togetherThe New Digital Presence Paradigm
  19. 19. 19Business ApplicationsIntegrationBusiness ApplicationsIntegrationWeb site management& Content ProductionThe New Digital Presence ParadigmIt’s not business applications on one side and content management on the other:
  20. 20. 20The New Digital Presence Paradigm…but a mix of the two that web platform must aggregate and managein an – hopefully – unified way
  21. 21. 21The New Digital Presence ParadigmWith an increasing need for user personalization:
  22. 22. 22The New Digital Presence ParadigmAnd multichannel management capabilities:
  23. 23. Content producersContent / Marketing / Com teamsWeb / Mobile / Applicationproject managersIntegrators teamsDevelopers teamsIT & production teamsFromManagers and users(simple content production andcontrol, multisite management,personalization, mobileapplication)ToTechnical teams(fast answer to businessrequests, efficient integration,deployment control)The New Digital Presence ParadigmHow to work without breaking the work of others ?
  24. 24. 24How to turn your online presenceinto business-driven application ?The New Digital Presence Paradigm
  25. 25. Everything is content,whatever the source and the typeMust be managed by a unified user interfaceBeyond obsolete technology separation(web, document, portal, collaborativeand social content)25The New Digital Presence Paradigm
  26. 26. It depends on what [firms] want touse their DAM program for. Somewant to manage internal content.That’s the minority. A lot want tomanage marketing assets and Webcontent. That’s the great majority.November 14, 2011Best Practices: Digital AssetManagementby Stephen Powers, Anjali YakkundiThe New Digital Presence Paradigm
  27. 27. 27• The New digital presenceparadigm• In action (demo)Agenda
  28. 28. The NewDigital Presence Paradigm:Content & Business ApplicationTogether At Last…in actionElie Auvray (eauvray@jahia.com)Jahia
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