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What Does Digital Offer? - Kimb Jones
 

What Does Digital Offer? - Kimb Jones

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Total Customer Experience starts Online:

Total Customer Experience starts Online:
Kimb Jones (Barnsley NHS) explains why social media tools can improve the customer journey, but the experience doesn’t end with Marketing.

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    What Does Digital Offer? - Kimb Jones What Does Digital Offer? - Kimb Jones Presentation Transcript

    • Total Customer Experience Starts Online Kimb Jones Barnsley Hospital http://barnsleyhospital.nhs.uk @mkjones @barnshospitalonline: #wddo
    • meMichael Kimb JonesDigital Guru* @ Barnsley Hospital *not my official title
    • what I do Michael Kimb Jonesweb designer since 1998 | worked in NHS since 2001 “I make things that go on the internet”
    • ….and Michael Kimb Jones *deep breath*….strategy, project management, trainer, idea cultivator, speaker, blogger, tweeter and snooker fan….
    • title
    • fixing a damaged online strategy
    • or..
    • total customerexperience starts online
    • so..
    • ‘the project’
    • or..
    • ‘what happened’
    • 12 month mediacommunications& web overhaul...
    • ...starting with a new website...
    • ...ending in a more robust and flexibledigital foundation...
    • what was done
    • step oneconstruct a multi-discipline teamget digital management and development out of IT and into corporate
    • step twospread responsibility of producing digitalcontent to everyone in the organisation
    • step threeengage on-the-ground to ease fears and grow understanding about digital
    • step fourutilise and experiment with flexible available tools like open-source frameworks and apps
    • step fiveforce the issue of social media & blogging can be daunting but the benefits are worth it
    • soafter 12 months what has changed?
    • lotsbut its still not enough.....
    • …what next?
    • ..questions..