Journeys with Audiences     Leigh-Anne Stradeski     Eureka! National Childrens Museum     @eurekacorporateonline: #wddo
Leigh-Anne Stradeski   Chief Executive
Strategic Objectives            Use social media to:            •   Build brand and reputation                as experts i...
Eureka! Experts:          developing our brand & reputationFebruary – November 2011 workedwith Northern Lights PR who:• De...
Has resulted in:• Huffington Blog• Consultancy opportunities• Invitations to speak at events & publish articles• Steady in...
Play 20: Bridging Experts & Audience  www.play20.org• National campaign to get  families playing together• Potential to ex...
Play 20: Bridging Experts & Audience• 3,000 visits (9,000 page views)• Some great endorsements…• …and even greater feedback:
Using social media to build our audienceCreation of Communications Specialist role in 2011, as directrecognition of the in...
Quality, as well as quantity…         Social media is great for listening.         Whether feedback is good or bad, we:   ...
Set, meet & exceed expectation        110 reviews        Average rating: “very good”
Time for a quick plug…• Follow us - @eurekamuseum  @eurekaexperts @eurekacorporate• Like us! www.facebook.com/eurekamuseum...
Upcoming SlideShare
Loading in …5
×

What Does Digital Offer? - Leigh-Anne Stradeski

352
-1

Published on

Leigh-Anne Stradeski (CEO, Euraka!) shares the learning and opportunities developed as Eureka! The Children's Museum devises and implements its digital strategy.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
352
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

What Does Digital Offer? - Leigh-Anne Stradeski

  1. 1. Journeys with Audiences Leigh-Anne Stradeski Eureka! National Childrens Museum @eurekacorporateonline: #wddo
  2. 2. Leigh-Anne Stradeski Chief Executive
  3. 3. Strategic Objectives Use social media to: • Build brand and reputation as experts in play and learning • Increase visitor numbers and income by connecting social media with a visitor experience that exceeds expectations
  4. 4. Eureka! Experts: developing our brand & reputationFebruary – November 2011 workedwith Northern Lights PR who:• Developed an Experts blog• Launched @eurekaexperts on Twitter• Trained our management team on social media use
  5. 5. Has resulted in:• Huffington Blog• Consultancy opportunities• Invitations to speak at events & publish articles• Steady increase in blog views and comments:
  6. 6. Play 20: Bridging Experts & Audience www.play20.org• National campaign to get families playing together• Potential to extend brand into every home and achieve step change in attitudes to play
  7. 7. Play 20: Bridging Experts & Audience• 3,000 visits (9,000 page views)• Some great endorsements…• …and even greater feedback:
  8. 8. Using social media to build our audienceCreation of Communications Specialist role in 2011, as directrecognition of the increasing importance of digitalcommunications.6 months since beginning of the role:• Facebook: 2,000 “Likes” to 4,500+• 14,000+ check-ins• 1.4 Million ‘friends of friends’• Twitter: 675 to 1700+ followers• Email subscriptions from 10,000 to 18,000+• Two blogs - more than 1,000 views per month• 600 followers on Google+And more: LinkedIn, Foursquare, youtube, Instagram…
  9. 9. Quality, as well as quantity… Social media is great for listening. Whether feedback is good or bad, we: • Acknowledge & say thank you • Share with colleagues • Find out more Bad feedback is an opportunity to talk about what we are doing right!
  10. 10. Set, meet & exceed expectation 110 reviews Average rating: “very good”
  11. 11. Time for a quick plug…• Follow us - @eurekamuseum @eurekaexperts @eurekacorporate• Like us! www.facebook.com/eurekamuseum• Read our blog: www.experts.eureka.org.uk• Visit Play 20 and start playing: www.play20.org• Follow us on LinkedIn & connect with us!• Watch out for our shiny new website later this year…

×