Finalprez webversion-101012091602-phpapp02

ONLINE OFFLINE

This is a presentation I gave a little while ago on the blurring of online and offline. In the last couple of months this has gathered pace so it has been updated with new examples. Get in touch with any thoughts, opinions or words of wisdom. { Tom Callard I am a planner at Saatchi & Saatchi. Likes memes, East London and sometimes smoking a pipe for effect. @tomcallard [email_address] What is this? Slide Notes are below

} I decided to do a little experiment and count my Facebook Friends

I have 456 FACEBOOK FRIENDS

These 50 green men represent my Facebook “friends”

I have talked to in the last year * 167 *Face to face

I have talked to at some point, but not in the last year 223

I have never talked to of them 51

And the remaining 15 “friends”?

I have no idea who they are

We Spend more time online than ever before } 120 million people log onto Facebook once a day

And its becoming an addiction } 48% women would rather give up sex than the internet

But we are increasingly aware of the negatives of an online life }

And we are experimenting with ways to fit the web into our lives

We are re-evaluating the importance of experiences

We are taking online into the real world

We are connecting up our objects

We are adding a layer of information onto our lives

And demanding reality

“ Technology only becomes socially interesting when it becomes technologically boring” - Clay Shirky

From To Novelty Utility From To Separate Integrated From To Youth Maturity

Thank you If there is anything here you want to discuss then send me an email, find me on Twitter, or buy me a beer. Just don’t add me on Facebook. [email_address] @tomcallard Peroni

For smarter thoughts, better expressed, by more interesting people, have a look at these. RUSSELL DAVIES russelldavies.typepad.com/ CLAY SHIRKY shirky.com/ HENRY JENKINS henryjenkins.org/ NICHOLAS CARR roughtype.com

Finalprez webversion-101012091602-phpapp02

by JagmohanSingh on Nov 23, 2010

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