SREI Sahaj e-Village LtdEMPOWERING RURAL LIVES
Agenda         Sahaj: Raison d’etre             Rural India: Bharat Driving India               Capabilities: Redefining s...
SREI Infrastructure Finance Limited Sahaj:100% subsidiary of SIFL Listed on BSE, 1st infra co. listed on London Stock Exch...
Sahaj: Bridging the Divide                                                                           ACCESS TO            ...
Positioning                                      28000 CSCs                                      across 6 states         S...
Empowerment through informationReliable point for delivery Reliable point for delivery         Access to 280 million peopl...
National e-Governance Plan                                           Sahaj has the largest CSC network                    ...
Management Profile                                            People who have                                          bee...
Agenda         Sahaj: Raison d’etre             Rural India: Bharat Driving India               Capabilities: Redefining s...
Contributions from Rural     70 % of Total      70 % of Total       33 % of Total                           33 % of Total ...
Rural Economy: Service Sector                                Source : Economic Survey & Bird of Gold, MGI
Rural Occupation: Self Employed                                  Source : Max- NCAER , 2007
Rural Income Composition • Traditional rural income sources from farming – now changing to non-farm • Typically at least o...
Agenda         Sahaj: Raison d’etre             Rural India: Bharat Driving India               Capabilities: Redefining s...
Sahaj Operation ModelChallenges of cash management and information flow addressed throughreal Time Transaction and voucher...
Sahaj Bouquet of Services                  High Ticket, Low                    High Ticket, High                  Engageme...
Sahaj Bouquet of Services: Ticket Size                 High Ticket, Low                  High Ticket, High                ...
CSC – State wise status                               No of  STATE      No of Districts            Roll out   Connected   ...
Sahaj CSCs
Profile of Sahaj CSCs                                       CSCs within 20 to 80 kms from Tehsil level                    ...
Sahaj VLE Profile: Income                                    VLEs              Average    Contribution       Work Category...
Sahaj VLE: Grassroots Influencer      Prepare      Customi      zed MIS                                                 VL...
Sahaj VLE ProfileData Source: MART Study’Aug 2011
Sahaj Customers’ ProfileOnline Transactions    13Offline Transactions   18Idle Footfalls         12Footfalls              ...
Sahaj Customer Profile• HH income of Sahaj customers   • Education Profile of Sahaj                                   Cust...
Agenda         Sahaj: Raison d’etre             Rural India: Bharat Driving India               Capabilities: Redefining s...
Emerging Businesses for Sahaj                      MR/Data                      Collection     Activation/BTL             ...
Marketing Research            PEOPLE                      PROCESS                           SYSTEM    VLEs                ...
Ad-Sales & ActivationInventories for Advertising• Walls, hoardings, Bus-stop, Schools etc• Sahaj Portal & magazine (Setu)•...
Ad-Sales & Activation
Sahaj Aaina: OOH                                      • Digital OOH launched for the first                                ...
Sahaj Edutainment centres• IEE: All 3 key services to be provided through a single platform• Digital platform using VSAT, ...
Sales & Distribution: Options                            ORDER & SELL                                   B CONSIGNMENT     ...
Agenda         Sahaj: Raison d’etre             Rural India: Bharat Driving India               Capabilities: Redefining s...
We assure you of…                           •   6 states, 107 districts, 23k CSCs                           •   Reach unde...
Thank You
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Sahaj corporate presentation1

  1. 1. SREI Sahaj e-Village LtdEMPOWERING RURAL LIVES
  2. 2. Agenda Sahaj: Raison d’etre Rural India: Bharat Driving India Capabilities: Redefining service standards Innovations: Emerging Businesses Expanding Reach: Partnership Opportunities
  3. 3. SREI Infrastructure Finance Limited Sahaj:100% subsidiary of SIFL Listed on BSE, 1st infra co. listed on London Stock Exchange Network of 86 offices in India and 3 in Russia SREI: 4 billion dollar infrastructure finance companyPioneer in infra. Financing, with 22 years experience & turnover of 20,000crore
  4. 4. Sahaj: Bridging the Divide ACCESS TO THE WORLD H ec um o th an nsu in me te r rfa ce fo Support structure r er st fa re ee u ns fr ns tio ud o e ac fra y t ns d og tra an nol ch Te Rural Citizens Global VillageThrough its digital, physical and human network Sahaj provides efficientaccess to Remote Rural
  5. 5. Positioning 28000 CSCs across 6 states State of Art Technology Dimensions Pop Strata: Sub 10,000 Delivery of Products & Services Sahaj providing services to villages with pop strata of sub 10000 through 28000 CSCs across 6 states by adopting technology
  6. 6. Empowerment through informationReliable point for delivery Reliable point for delivery Access to 280 million people Access to 280 million people Bridge the delivery gap in Bridge the delivery gap inof Products & Services of Products & Services through 28,000 VLEs through 28,000 VLEs GOVT, COMM & SOCIAL GOVT, COMM & SOCIAL Making Information & Knowledge Available Village Level entrepreneur helps in dissemination of information through its ICT Centre : Human face to technology
  7. 7. National e-Governance Plan Sahaj has the largest CSC network Entrepreneurship at village level Technology to overcome geographical barriers Public Private Partnership (PPP) ModeSahaj is India’s largest CSC partner of the NeGP of Ministry ofInformation Technology of Govt. Of India
  8. 8. Management Profile People who have been part of strategic corporate rural People who have interventions seen rural India in the cusp of Change Specialists with provenRuralrecord ofprogram for all employees Induction successful consumer engagements & brand launches Young vibrant professional from diverse backgrounds Galvanizing paradigm shifts Drivers of Innovation and those who can usher change with significant scope and scale
  9. 9. Agenda Sahaj: Raison d’etre Rural India: Bharat Driving India Capabilities: Redefining service standards Innovations: Emerging Businesses Expanding Reach: Partnership Opportunities
  10. 10. Contributions from Rural 70 % of Total 70 % of Total 33 % of Total 33 % of Total 56 % of Total 56 % of Total 64% of Total 64% of Total population population Savings Savings Income Income Expenditure Expenditure • More than half of FMCG and durables, 100% of agri inputs and 40% of automobiles sales comes from rural • 175 million mobile connections in rural…440 million by 2012 • Half of Life insurance policies sold in rural • 6 million self- help groups in rural…4 million linked to micro credit
  11. 11. Rural Economy: Service Sector Source : Economic Survey & Bird of Gold, MGI
  12. 12. Rural Occupation: Self Employed Source : Max- NCAER , 2007
  13. 13. Rural Income Composition • Traditional rural income sources from farming – now changing to non-farm • Typically at least one person from farming households is employed in service sector  regular monthly incomes allowing planned expenditure. • Thus, less dependence on erratic agriculture and seasonal incomes.
  14. 14. Agenda Sahaj: Raison d’etre Rural India: Bharat Driving India Capabilities: Redefining service standards Innovations: Emerging Businesses Expanding Reach: Partnership Opportunities
  15. 15. Sahaj Operation ModelChallenges of cash management and information flow addressed throughreal Time Transaction and voucher based funds flow
  16. 16. Sahaj Bouquet of Services High Ticket, Low High Ticket, High Engagement Engagement • Gas Cylinder Booking • 2 wheeler • Tractor sale Ticket • General Insurance High • Renewal Premium • Life Insurance • Power Tiller • PFRDA SERVICES Low Ticket, Low Engagement Low Ticket, High Engagement Low Ticket • BSNL Bill payment • West Bengal Electricity Board • Agricultural Service • Oxygen • Consultation services • IRCTC • Commercial tax • Courier service • G2C • UID Low High Engagement Engagement
  17. 17. Sahaj Bouquet of Services: Ticket Size High Ticket, Low High Ticket, High Engagement Engagement •No. of services: 11 •No. of services: 8 Ticket •Average Ticket Size: 5000 High •Average Ticket Size: 2000 •No. of transactions: 5% •No. of Transactions: 9% SERVICES Low Ticket, Low Engagement Low Ticket, High Engagement Low Ticket •No. of services: 10 •Average Ticket Size: 350 •No. of services: 6 •No. of transactions: 76% •Average Ticket Size: 850 •No. of transactions: 10% Low High Engagement Engagement
  18. 18. CSC – State wise status No of STATE No of Districts Roll out Connected blocks ASSAM 18 147 2833 2780 BIHAR 27 361 5387 4001 ORISSA 16 149 2426 1878TAMIL NADU 4 56 1976 1047 UTTAR 24 334 5560 3935 PRADESH WEST BSNL 18 341 5822 4412 BENGAL 20% Others TOTAL 107 1388 24004 18053 5% VSAT Data Card 52% 23%Sahaj is the largest CSC player with 32 % of mandate and the onlyplayer with a dedicated web portal & data centre
  19. 19. Sahaj CSCs
  20. 20. Profile of Sahaj CSCs CSCs within 20 to 80 kms from Tehsil level Average CSCs size: 200 sq feet Branding Space Available •3 Inside walls (2 side Walls + 1 centre wall) •1 outside wall (Front) Timing: 9:00 am to 7:00 pm High footfalls between 9 to 12 and 4 to 7 pmLocations near market places providing homogeneous cluster ofaudiences around CSCs and high footfalls in CSCs
  21. 21. Sahaj VLE Profile: Income VLEs Average Contribution Work Category Distribution (%) Income by CSC (%)General Merchant 19 5800 20Contract Type Work 8 11500 10Big Merchants 7 14500 10Agri. Related Business 20 6800 20Business Agent (Insurance) 7 8800 20Service provider 11 8100 15CSC Only 28 3950  100 35% 29% 30% 25% 22% 21% 20% 14% 15% 10% 8% 5% 3% 1% 1% 0% A1 A2 A3 B1 B2 C1 D1 D2 Data Source: MART Study’Aug 2011 Sahaj VLEs have higher disposable income and willing to undertake new businesses
  22. 22. Sahaj VLE: Grassroots Influencer Prepare Customi zed MIS VLE VLE can do these activities Data Can VLE can organize activities organize entry events MikingPamphletDistribution Communication Facilitate in Training Local Dialect Sahaj VLEs serve as Key Opinion leader of the village and can undertake multiple activities and organize events
  23. 23. Sahaj VLE ProfileData Source: MART Study’Aug 2011
  24. 24. Sahaj Customers’ ProfileOnline Transactions 13Offline Transactions 18Idle Footfalls 12Footfalls 43Footfalls at CSC Age Profile
  25. 25. Sahaj Customer Profile• HH income of Sahaj customers • Education Profile of Sahaj Customers
  26. 26. Agenda Sahaj: Raison d’etre Rural India: Bharat Driving India Capabilities: Redefining service standards Innovations: Emerging Businesses Expanding Reach: Partnership Opportunities
  27. 27. Emerging Businesses for Sahaj MR/Data Collection Activation/BTL CUSTOMISED GRASSROOT INITIATIVES Ad- sales (OOH) Sales & Edutainment Distribution centres
  28. 28. Marketing Research PEOPLE PROCESS SYSTEM VLEs • Questionnaire hosted • Back checks at all levels on Sahaj website • Back Checks through CRM • Data collected online MVLEs • Online data capture • Collection Fees paid to • Data Digitisation at 10 all tiers through Sales Executive centres per district Skash card District Manager Past Projects • Demand for new Services (April’ 2010) • Cinema and TV viewing habits (Oct’2010) • Entrepreneurship model for a PHD student (Jan’ 2011) • Study by Nielsen on VLE profile (Sep’ 2011)Sahaj VLEs can collect consumer insights from rural India
  29. 29. Ad-Sales & ActivationInventories for Advertising• Walls, hoardings, Bus-stop, Schools etc• Sahaj Portal & magazine (Setu)• RCCs and Sahaj Training Centres• Sahaj Aaina (OOH)VLE: The New Age Marketing Thekedar• Identifies media inventory in all 6 mapped villages• Negotiates deals with local inventory owners• Monitors media inventory in the cluster of villagesSahaj CSCs offering the last mile reach
  30. 30. Ad-Sales & Activation
  31. 31. Sahaj Aaina: OOH • Digital OOH launched for the first time in rural India • Regional Content for all 6 states • Content mix: Education, Entertainment and Social • Hyperlocal medium for advertising • Cost per exposure: 0.35 paisaSahaj Aaina is stretching media boundaries to reach out to media dark villages
  32. 32. Sahaj Edutainment centres• IEE: All 3 key services to be provided through a single platform• Digital platform using VSAT, Projector and Screen• Sahaj entertainment centre will provide an electronic platform for INFORMATION EDUCATION ENTERTAINMENT …… through single screen in villagesBringing education and entertainment together to remote rural locations
  33. 33. Sales & Distribution: Options ORDER & SELL B CONSIGNMENT A C REFERRAL SALES MARKETING Sales & Distribution SOLE D STOCK & SELLING E SELL AGENCY Sahaj offers multiple models for distribution of products
  34. 34. Agenda Sahaj: Raison d’etre Rural India: Bharat Driving India Capabilities: Redefining service standards Innovations: Emerging Businesses Expanding Reach: Partnership Opportunities
  35. 35. We assure you of… • 6 states, 107 districts, 23k CSCs • Reach under 10k pop strata CAPABILIT • Footprint of 44 customers / day • Average OTS of ____ Y • Average transaction ticket size of Rs. 450/- • State of the art online portal • Trained talent for flawless execution • Multiple branding touch points: CSC & in - village • Consumer engagement programs OPPORTUNITY • Product Sales & distribution • Ground level MR – trade & consumer segments • Localized engagement & alliances • Real time ground MIS for all portal based transactions • VoC based on agreed time frame. MEASURABILITY • Proof of execution – pics, videos etc • Consumer validation data • All on - ground MR assignments
  36. 36. Thank You

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